{"id":12258,"date":"2021-09-01T22:13:14","date_gmt":"2021-09-01T19:13:14","guid":{"rendered":"https:\/\/www.cincopa.com\/blog\/?p=12258"},"modified":"2021-09-01T22:13:14","modified_gmt":"2021-09-01T19:13:14","slug":"3-ways-to-use-video-seo-to-increase-ranking-on-google","status":"publish","type":"post","link":"https:\/\/www.cincopa.com\/blog\/3-ways-to-use-video-seo-to-increase-ranking-on-google\/","title":{"rendered":"3 Ways To Use Video SEO To Increase Ranking on Google"},"content":{"rendered":"
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Optimized video content can make a significant difference in your SEO strategy.<\/span><\/p>\n

\" alt=\"Video SEO improves the visibility of your page on Google\" width=\"811\" height=\"456\" srcset=\"https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine.webp?m=e_png,w_850> 2240w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-300x169.webp?m=e_png,w_850> 300w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-1024x576.webp?m=e_png,w_850> 1024w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-768x432.webp?m=e_png,w_850> 768w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-1536x864.webp?m=e_png,w_850> 1536w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-2048x1152.webp?m=e_png,w_850> 2048w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-524x295.webp?m=e_png,w_850> 524w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-1100x619.webp?m=e_png,w_850> 1100w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-716x403.webp?m=e_png,w_850> 716w, https:\/\/wwwcincopa.wpengine.com\/wp-content\/uploads\/2021\/09\/Use-Video-SEO-to-Increase-Ranking-on-Google-Search-Engine-820x461.webp?m=e_png,w_850> 820w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/p>\n

Video has long established itself as one of the most <\/span>valuable types of media for content marketing<\/span><\/a>. SEO professionals know that video can make or break your optimization efforts.<\/span><\/p>\n

The research shows that video has a clear advantage. Video is <\/span>fifty times more likely<\/span><\/a> to earn <\/span>organic ranking on Google<\/span><\/a> than plain text results. Posts with video attract three times more inbound links. The list goes on.<\/span><\/p>\n

Google isn\u2019t favoring websites with video content on accident. The search engine giant simply understands that users find the greatest value in video content. It\u2019s no surprise that web pages with high-quality videos rank better than those without.<\/span><\/p>\n

SEO Video Marketing: Boost Your Organic Traffic<\/span><\/h2>\n

In order to make the most of your video marketing strategy, we need to start with a fundamental <\/span>understanding of how SEO video content works<\/span><\/a>. Once you know what Google is looking for when it assigns ranking value to web pages, you can begin optimizing your own content to fit the search engine\u2019s expectations.<\/span><\/p>\n

Google uses more than <\/span>200 factors<\/span><\/a> to assign ranking value to websites according to user search queries. This is public, well-known information. What those factors are and how they fit together is a bit less clear.<\/span><\/p>\n

This is because Google hasn\u2019t provided website owners or marketers with a list detailing exactly what it thinks a good website should look like. Instead, marketers have to research, perform tests, and occasionally reverse-engineer Google technology in order to figure it out.<\/span><\/p>\n

How to Decrease Bounce Rate with Video<\/span><\/h2>\n

Some of these insights are incredibly revealing. For example, Google does not directly assign higher ranking to websites with videos just because they have videos. It\u2019s not that simple.<\/span><\/p>\n

Instead, websites with high-quality video content earn better rankings <\/span>indirectly<\/span><\/i>. They perform better because they encourage user interaction, which is something Google measures directly.<\/span><\/p>\n

The <\/span>impact of video content<\/span><\/a> on bounce rate is an excellent example of this. When a user clicks on a link from Google, visits a web page, and then immediately clicks back to the Google search results page, it indicates they didn\u2019t find what they were looking for on that page. That action is called a bounce.<\/span><\/p>\n

For example, explainer videos can <\/span>reduce your web page bounce rate by 34%<\/span><\/a>. Video has the power to immediately grab a user\u2019s attention, draw them into your brand, and demonstrate the value of your product or service.<\/span><\/p>\n

Explainer videos achieve all these goals faster and more effectively than simple text. This is especially true for <\/span>landing pages<\/span><\/a>, where you may only have a few seconds to validate your web page visitors\u2019 click before they leave.<\/span><\/p>\n

This is especially true for educators, tech companies, and organizations that sell sophisticated products or services. If leads won\u2019t consider buying your product until you\u2019ve explained how it works to them, you need to make sure that explanation is as accessible as possible.<\/span><\/p>\n

How Embedding a YouTube Video Impacts Website and Landing Page Performance<\/span><\/h2>\n

There are two general ways to make video content accessible to web page users. You can either upload the video directly, or embed it onto the web page.<\/span><\/p>\n