In the modern digital world, aligning video data with core business processes becomes a must. While so many companies fail to withstand intense competition, smart businesses should seize the numerous benefits of making online video an integral part of their web presence.
Video is the most powerful way to promote a brand, boost audience engagement, collect smart data about your customers, generate high-quality leads, and convert them into sales. In fact, enterprises should get serious about using online video and smart data to interconnect both marketing and sales strategies. By choosing Cincopa as a dedicated digital media management platform, your business can leverage the power of video to align marketing with sales and boost your ROI.
Increasing landing page conversion rate
When visitors come to a landing page, it’s crucial to engage them within the first few seconds. This can be done with your best video content, after watching which people will be more motivated to react to a call-to-action. One of the biggest challenges in terms of creating an effective call-to-action is keeping it both catchy and concise at the same time. With embedded video, you can go beyond the limitations of text and visualize your sales proposal.
- Enhance your landing page with a video call-to-action
By adding video to a landing page, you can make the entire message more appealing to potential customers. Visualization lets you avoid using long paragraphs of text, which visitors usually skip reading. They will be much more likely to react to a call-to-action from a video. If you really want to maximize conversions, use Cincopa’s smart video player autostart feature which starts playing embedded video automatically when a visitor loads the page. Additionally, you can take advantage of the always on top video player feature, which is helpful to keep visitors focused on the video even when they scroll the page.
- Brand your video content
Grab more attention to your brand with a clickable logo or watermark in your video. Basically, you can use any custom image and link it to direct video viewers to a web page on your site where they can find more information about products and services you are promoting.
- Add call-to-action buttons to video player
Cincopa enables you to add custom HTML forms directly to the video player. You can display a custom call-to-action button that pops above the video content, specify timing when it shows up, and link it to a target web page. What’s more important, you can analyze all viewing counts with video analytics to learn your audience better.
- Add multiple media formats to achieve an unbeatable user experience
Why limit your audience to viewing a single video? Sometimes, it can not be enough to keep them engaged at the maximum level. Take advantage of Cincopa’s numerous skins supporting all media formats. Any of them can be integrated with your website or landing page in minutes. You can even mix various media in one gallery, including videos, music, podcasts, images, and slideshows. Consider visualizing your landing page with advanced video galleries like video timeline, video portal, video playlist, and more. These solutions can add great value when you need to showcase multiple products or services on a single landing page.
Generating high-quality email leads from video
Video can serve you as a highly effective lead generation tool. Using Cincopa’s Lead Generator for email list building is another easy and powerful step to success in marketing and sales. People who watch video on your website or landing page will be the most motivated part of your audience, and you can easily get them to share their contact information. When they are really engaged with your video content, they will be interested in doing business with you. Lead Generator shows up a user-friendly email collection form in the video player, which you can fully customize in accordance with your specific content. Once they have submitted their email address, you’re allowed to contact them with a personalized email message. Integration with your email marketing provider, like MailChimp or GetResponse, can be set up in a few clicks. After that, all leads will be automatically saved to your specified email list.
Getting more insights about your customers with smart video data
If you want to succeed in marketing and sales, you have to know your customers better than your competitors do. Smart data retrieved with the help of video analytics can help you on this way.
To prepare a fully personalized business proposal to a potential customer, you may need some more information than a person’s name and email address. Additional insights like geographical location, IP, web browser version and device, first and last visit dates, video watch time, view counts, engagement rate, can add great value to your business. These statistics can be tied with your CRM and aligned with other sales or marketing data. For example, comparing the number and quality of video views with purchases can help you to identify key behavioral cues and find more effective ways to monetize your audience.
Cincopa Video analytics
Cincopa Video Timeline
Cincopa Email collector