Video has become one of the best marketing tools in the recent past. This is due to the ability to capture the mind and attention of web traffic. Video channel YouTube has grown to be the Second largest search engine after Google; ahead of popular search engines like Yahoo, Bing and Ask. Video marketing has created so much interest that popular internet platforms like Facebook, and Periscope are turning to video to position themselves to take advantage of this powerful marketing tool. There are so many ways businesses both small and big can use video to market their products or services.
Email marketing is great because it reaches directly to the intended recipient. An ordinary email campaign will normally have the text and sometimes a few images. The challenge with that is that many people don’t get to read all the material as sometimes they have so many emails to read. Video has the power to change that. People are generally lazy a t reading and they will find video easy to relate with. A video message is more likely to be heard to the ‘call to action’ stage than text.
Product reviews attract many buyers to the best reviewed products. Online buyers tend to trust those who review products as they seem knowledgeable in the product and in a good position to advice on buying options. You can make a video reviewing your product or others and at the end you have a place for clicking through to your website. Most people watching reviews do so because they have an interest in the product and so are more likely to buy. An interesting video will have better prospects to convert than any sales copy can do. Here’s an example of a YouTube video by GO Pro promoting their cameras https://www.youtube.com/watch?v=dYw4meRWGd4
Webinar Promotional Videos
More people than ever before are opting for webinars to announce new products and services. Webinars have relied heavily on written materials to attract an audience but video is an even better way to do it. Webinars are usually live events and it would can best be promoted with a live recorded message especially with the webinar host. This will give the potential attendees a feeling of what exactly to expect and if well recorded and presented, the video can help rope in many participants than a plain email would have done.
Content Teasers For Social media
Pushing content into social media is not always a guarantee that people will read it. Everything posted online needs a back up for it to be effective. Video can be a strong backup for content and even other videos. For example, if you have a long promotional video or e-book being marketed in social sites, you can use a small introductory video capturing the best parts just to encourage the viewer to watch through
Testimonials are a great way to improve trust in your services and attract repeat business. Getting a satisfied customer narrates their experience with your product or service on a video makes the review more authentic and easy to believe.
Cincopa Offers And Features
Cincopa has made video marketing simple and scalable.
Variety: there are over 100 configurable skins to chose from.
Email in Video – you can embed video’s in your email campaign using Cincopa integration with email providers
Usability – Cincopa video’s can be fitted in small or big spaces on your website. They can also be floating or hanging making them friendly to viewers.
Video analytics – Cincopa video has inbuilt analytics to help costumers keep tabs with performance of the video. It will store data on how many views the video has, how long did the viewer watch, viewer location and much more.