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WooCommerce is a plugin that turns a standard WordPress site into a fully functional online store. It adds features like product listings, shopping carts, and checkout systems inside the WordPress dashboard. As it runs on WordPress, it gives store owners complete control over how the site looks and works. WooCommerce can handle small catalogs and large product ranges, depending on how it's set up. It’s flexible, but it depends on how well the hosting and theme are managed. WooCommerce Features & Architecture Custom Post Types and Meta Storage WooCommerce defines post types for orders to store core attributes (price, stock, downloadable URLs) as post meta. Product taxonomies categorize items ( product_cat and product_tag ), while downloadable files and video fields use custom meta keys. // Registering the 'product' post type add_action('init', function() { register_post_type('product', [ 'public' => true, 'supports' => ['title', 'editor', 'thumbnail'], 'taxonomies' => ['product_cat'] ]); }); Explanation: Hooks into WordPress’s init lifecycle event , which is used for registering post types and taxonomies. Wraps the logic in an anonymous function executed at runtime. Order Management and Payment Hooks Payment logic extends WC_Payment_Gateway , with hooks like woocommerce_payment_complete triggering post-payment updates. WooCommerce serializes order metadata, tracks status via WC_Order , and manages cart sessions using custom tables ( wp_woocommerce_sessions ). // Completing an order after payment add_action('woocommerce_payment_complete', function($order_id) { $order = wc_get_order($order_id); $order->update_status('completed'); }); Explanation: Hooks into WooCommerce’s woocommerce_payment_complete action. Executes the callback function when payment is successfully processed for an order. $order_id is automatically passed by WooCommerce and refers to the paid order. Templating and View Rendering WooCommerce overrides WordPress templates using a theme-based directory structure ( /woocommerce/ ). Templates resolve through wc_get_template_part , while product pages use modular includes like content-single-product.php . // Template override for video player add_filter('woocommerce_locate_template', function($template, $template_name) { if ($template_name === 'single-product/video-player.php') { return get_stylesheet_directory() . '/woocommerce/video-player.php'; } return $template; }, 10, 2); Explanation: woocommerce_locate_template controls file override logic woocommerce_before_single_product injects layout hooks Video Workflow Integration in WooCommerce Video Metadata and Product Fields Video content integrates into WooCommerce using product meta fields ( _video_url and _video_embed_code ). Admin UI hooks inject input fields, while frontend templates embed video players conditionally based on metadata presence. // Add custom video URL field add_action('woocommerce_product_options_media', function() { woocommerce_wp_text_input([ 'id' => '_video_url', 'label' => 'Video URL', 'type' => 'url' ]); }); Explanation : Adds admin field via woocommerce_product_options_media Field persists in the _video_url meta key Shortcodes or template logic embed players based on the meta value JSON config stores autoplay, resolution, and dimensions Download and Streaming Logic WooCommerce handles video downloads through woocommerce_get_secure_download_link to generate tokenized URLs. CDN-based assets replace local paths via wp_get_attachment_url filters. // Validate download access add_filter('woocommerce_user_has_capability', function($allcaps, $caps, $args) { if ($caps[0] === 'download_products') { $allcaps['download_products'] = current_user_can('purchased_item', $args[2]); } return $allcaps; }, 10, 3); Explanation : Customizes user permission logic during current_user_can() calls. $allcaps is the full list of effective capabilities. $caps is the array of requested capabilities (e.g., ['download_products'] ). $args contains additional arguments, like user ID or context. Player Integration and CDN Delivery WooCommerce supports third-party players (e.g., Video.js and Cloudflare Stream) using conditional enqueues and shortcode rendering. CDN paths replace local media URLs, and lazy loading improves page speed using data-src attributes. // Enqueue Video.js for product view add_action('wp_enqueue_scripts', function() { if (is_product()) { wp_enqueue_script('video-js', '//cdnjs.cloudflare.com/ajax/libs/video.js/7.0.0/video.min.js'); } }); Explanation : Loads the Video.js player library from a public CDN. Script Handle : 'video-js' . Source URL : CDN-hosted version 7.0.0 . Enables custom video player functionality for product pages.
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