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Enterprise video platforms support a wide range of communication needs, from internal training and live corporate broadcasts to externally facing marketing content. Kaltura and Brightcove are two leading solutions in this space, each offering end-to-end video capabilities with notable differences in deployment flexibility, API design, delivery architecture, and extensibility for custom workflows and integrations. Platform Architecture and Deployment Kaltura Kaltura is an open, modular video platform that supports both cloud and on-premises deployment. It’s built for extensibility with a service-oriented architecture (SOA) and offers self-hosting options for regulated industries or large organizations requiring data control. Kaltura’s multi-tenant cloud offering is hosted on AWS. # Sample Kaltura Session Creation (REST API) POST https://www.kaltura.com/api_v3/service/session/action/start Content-Type: application/x-www-form-urlencoded body: { 'secret': 'YOUR_SECRET', 'userId': 'admin', 'type': 2, 'partnerId': YOUR_PARTNER_ID } Brightcove Brightcove is a fully managed SaaS platform with no self-hosted option. It delivers high-performance video streaming via its global cloud infrastructure and Akamai-backed CDN. The platform focuses on out-of-the-box scalability and consistent UI, catering to marketing, media, and OTT use cases. // Brightcove CMS API – Uploading a Video POST https://cms.api.brightcove.com/v1/accounts/{account_id}/videos Authorization: Bearer {access_token} { 'name': 'Enterprise Overview', 'description': 'Training content for internal users' } Video Upload and Encoding Both platforms support adaptive bitrate streaming with HLS and MPEG-DASH output for responsive playback across device types. Player and UI Customization Kaltura Kaltura Player (previously Kaltura Player v2) is open-source and built on JavaScript. It supports full branding, plugin extensions, and UI widgets via configuration or code. Developers can embed interactive forms, quizzes, and captions directly into the player. // Kaltura Player Embed
Brightcove Brightcove uses its HTML5 Player with built-in support for overlays, ads, captions, and plugin integrations. Skins can be configured, and JavaScript API access allows runtime control over player state, ads, and custom events. // Brightcove Player API – Set Poster and Title videojs('myPlayerID').poster('https://cdn.example.com/poster.jpg'); videojs('myPlayerID').ready(function() { this.mediainfo.name = 'Company Training Video'; }); API Access and Developer Tooling Both platforms offer extensive documentation, but Kaltura’s openness allows more low-level control and custom workflows. Brightcove focuses on ease of use and enterprise API maturity. Live Streaming Capabilities Kaltura Live streaming in Kaltura includes multi-bitrate RTMP/HLS ingest, DVR, and server-side recording. Streams can be scheduled, geo-blocked, and integrated with custom workflows. # Create a live stream entry (via API) POST https://www.kaltura.com/api_v3/service/liveStream/action/add Brightcove Brightcove supports live streaming via HLS input, with stream management and scheduling available from the UI or API. DRM, ad insertion, and auto-archive are supported for long-form content. // Brightcove Live API – Create Live Job POST https://api.bcovlive.io/v1/jobs Authorization: Bearer {token} { 'live_stream': { 'region': 'us-west', 'outputs': [{ 'label': 'HLS', 'live_stream': true }] } } Security and Access Control Both platforms offer enterprise-grade security, but Kaltura is often favored for educational or internal use cases that require advanced SSO or regional compliance. Analytics and Monitoring Kaltura Kaltura offers granular engagement analytics, including heatmaps, quiz results, and event-based metrics. It integrates with BI tools and supports export via API. Brightcove Brightcove provides real-time analytics for playback, engagement, audience retention, and ad performance. Viewer data can be exported via API or sent to external systems like Google Analytics or Salesforce. Integrations and Workflow Automation Kaltura excels in LMS and academic integrations, while Brightcove is favored for marketing automation and customer engagement pipelines. Pricing and Support Kaltura Kaltura offers flexible pricing based on deployment (cloud or on-prem), number of users, storage, and bandwidth. Enterprise support includes onboarding, SLAs, and dedicated technical account management. Brightcove Brightcove uses a licensing model based on video plays, storage, and features (e.g., SSAI, DRM, live). Support tiers include business hours and 24/7 assistance for enterprise plans. Use Case Recommendations
Video Hosting
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CincoTube
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Live
