Online course creators, corporate trainers, and other online educators use personalization in e-learning because of its many benefits. Personalization in online education adjusts the learning environment to suit the needs and learning style of every learner. A study found that using personalized e-learning video increases completion rates by 60% and employee performance by over 40%.
The use of videos in e-learning facilitates personalization. Online educators can use videos to create real world scenarios and tell stories that form connections. A mix and match of different video formats helps to personalize learning. For example, screencast videos can demonstrate software or a process. Live-action videos can introduce a case study. Videos can make learners feel emotions through the use of stories. Using interactive elements in videos such as branching scenarios or games can make the learning environment more realistic and immersive.
It’s important for online educators to use the right video hosting platform if they want to personalize e-learning. It should allow them to personalize the learning environment and video content. They should be able to personalize interactions between instructors, learners, and content. Being able to assess learner progress and customize feedback is also critical.
Benefits of video-based personalization
Engagement and relevance
Video-based personalization increases learner engagement in the learning process. Learners feel more motivated and inspired when e-learning videos meet their demands and interests. Giving them more control over the learning process makes learning more autonomous. Engagement throughout the learning process results in better outcomes.
Individualized learning paths
Segmenting a video audience by level of expertise, interests, learning styles, etc. allows online educators to create content that matches their individual needs and expectations. Videos also allow them to go at the speed they prefer. They can stop, rewind, and listen again to material that’s harder to understand. Learners who learn faster can skip material they already understand and access additional material.
Purpose-driven learning
Personalization allows for more purpose-driven learning. Online educators can customize content for individual learners. The learners know what the purpose is of a module in relation to what they want to achieve. They don’t just accumulate knowledge for the sake of it. This includes creating individual learning paths, quizzes, and engaging simulations. The use of multimedia can cater to the knowledge level and learning style of the learner.
Customizing testing and feedback
As learners all perform differently, it’s important to assess them in different ways and offer feedback that’s relevant to them.
Better retention and application of knowledge
When learners engage with personalized content, they are more likely to retain it. For example, videos that offer them real-world scenarios make them apply their knowledge as they acquire it. When they apply it immediately in practice, they will remember it.
Examples of personalizing videos
Personalizing video messaging can do a great deal to increase learner engagement and the making of connections. It can encourage learners to progress and help to customize their learning paths.
Personalizing greetings
Online educators can create welcome videos that greet learners by name and introduce their courses. An example is “Hi Mark! We’re excited to welcome you to our sales team. Here’s a video to get you started with learning more about our products.”
It can help to relate a message to a specific role. By asking a question about a learner’s role, learners can select an option that relates specifically to their job roles.
Learners can feel like part of a community with a personalized message like “Good morning, Sam. Are you ready to continue our learning journey together?”
Progress milestones
Online educators can successfully use video messaging to congratulate learners on their progress.
- Learners can receive congratulations when they advance to the next skill level.
- If learners complete a certain percentage of a course, they may receive a message like “Congrats, Mia, you’ve completed 50% of the course. You’re halfway there! Keep going.”
- Learners may be on a streak of completing assignments and assessments and can receive messages like “You’ve completed 78% of the ‘Project Management Essentials’ course. Nearly there!”
- A simple message can award an achievement badge to learners. “Badge unlocked: ‘Problem-Solving Pro’ – for completing 10 practice exercises.”
Adaptive learning paths
A learner may struggle with a certain skill, such as coding. In this case, this learner can do extra lessons and more practice before continuing.
Learners can choose a learning path based on their interests after completing a quiz. For example, they may choose a technical writing path or a creative writing path.
Learners who keep completing assessments and scoring over 90% may have the option to skip to more advanced videos. After poor assessment results, they may receive recommendations for videos to help them with weak areas.
Tools and strategies to automate or streamline personalization
Customization tools
The look and feel of the learning environment can make a difference to how learners learn. A video platform should support customization of the learning environment, such as the use of a brand logo and colors on the video player and courses. This creates a more cohesive learning environment for learners. The Cincopa platform supports customization.
Learning Management Systems
A Learning Management System (LMS) uses learner data to customize video content and learning paths. Learners can personalize the delivery of content to them in ways that best suit their needs. For example, they may be able to choose between videos or podcasts. Some learners may want a voice-over in a different language than the one in the learning materials. Localizing e-learning videos gives access to global learners who may speak a different language and come from a different culture.
AI and machine learning
Online educators need to know the interests, learning goals, progress, etc., of learners. Without this information, it’s impossible to develop personalized course content. This requires the use of modern technology such as AI and machine learning. These tools allow online educators to understand more about individual learners and how they prefer to learn. Automation helps with achieving greater efficiency at scale. AI-powered scenarios allow learners to practice real-life skills in a risk-free way.
Synchronous and asynchronous learning
Using synchronous and asynchronous learning helps to support different learning styles. Some learners may prefer live streaming of lectures, while others may want to access the lecture material later as video-on-demand (VOD). A video hosting platform needs to support both types of learning.
Interactive learning
Tools like surveys and pre-assessments help to gauge the competence of learners. Based on their knowledge gaps, online educators can then assign them specific learning paths.
On the Cincopa platform, online educators are able to use many interactive elements in their videos, such as quizzes, calls-to-action (CTAs), and annotations.
Video analytics
Timely access to data insights from analytics allows online educators to see where learners are and measure their progress over time. These insights show their strengths and where they need to improve. Online educators can then offer learners the opportunities and support they need to succeed.
The Cincopa platform supports personalization with tagged video content, dynamic playlists, and viewer-specific analytics.
Tagging of video content allows a platform to suggest new content, generate personal playlists, and customize notifications.
With tools such as predictive analytics and individualized feedback, online educators are able to recognize gaps in learner knowledge and address them promptly. This helps learners to stay on track.
Conclusion: Deliver the right message to the right learner at the right time
Personalized e-learning video adapts the learning environment to suit the needs, preferences, and goals of individual learners. This helps to engage and motivate them, which results in more knowledge retention and better learning outcomes. Personalization offers an edge that one-size-fits-all learning can’t. Online educators can go to the Cincopa home page, sign up for a free trial and explore how it supports personalized e-learning video.
