Video advertising has grown in prominence over recent years with the trend on the uprise thanks to the popularity of innovations like Snapchat and Instagram stories. Before you get to the point wher..
Organizing and promoting an event is hard work, even if it’s a small one. One of the most significant challenges is the marketing. Today you have many more ways to promote it than in the past with a..
As of mid-2017, a billion hours’ worth of YouTube videos were being watched every single day. By the end of the same year, the number had grown to 1.5 billion , and there are no signs this growth is..
Once your video is out on the interwebs, as a good marketer, the first order of business is to monitor how well (or poorly) your video is doing. If you decided to go for a popular means of distribut..
To enhance the performance and efficiency of any marketing channel and funnel , it’s routine for marketers to do something call A/B testing.
A/B testing, also known as split testing, is a kind of..
People have been preaching about the miracle of online videos for quite a while now. Depending on how adept you are at following marketing trends, you may be aware of the focus sites like Facebook h..
For a long time, people believed that search engine ranking was all about the number of backlinks you had to your site, and the kinds of sites yours associated itself with. It’s not necessarily so, ..
Video dominates today’s marketing channels and it seems video will continue to dominate for a while longer at least. considering that, it’s important to optimize it in ways that create the most sign..
As a wedding photographer, your website will define how clients see you and whether they’re likely to contact you for a quote. While you may be able to create compelling photographs, this may not t..
A trend that has been emerging over recent years is an increased amount of attention given to video. Video commands a much larger CPM as compared to other advertising media. However, most publisher..