How to Choose the Best Video Ad Format for Your Video
Video advertising has grown in prominence over recent years with the trend on the uprise thanks to the popularity of innovations like Snapchat and Instagram stories. Before you get to the point wher..
The Best Ways to Promote Your Event
Organizing and promoting an event is hard work, even if it’s a small one. One of the most significant challenges is the marketing. Today you have many more ways to promote it than in the past with a..
5 Tips to Create A Successful Storytelling Video
As of mid-2017, a billion hours’ worth of YouTube videos were being watched every single day. By the end of the same year, the number had grown to 1.5 billion , and there are no signs this growth is..
Top 10 Most Important Video Metrics for Your Business
Once your video is out on the interwebs, as a good marketer, the first order of business is to monitor how well (or poorly) your video is doing. If you decided to go for a popular means of distribut..
The Do’s and Don’ts of Video A/B Testing
To enhance the performance and efficiency of any marketing channel and funnel , it’s routine for marketers to do something call A/B testing.
A/B testing, also known as split testing, is a kind of..
What is an HTML Video Player and Why Does Your Website Needs One
People have been preaching about the miracle of online videos for quite a while now. Depending on how adept you are at following marketing trends, you may be aware of the focus sites like Facebook h..
Five facts you didn’t know about video SEO
For a long time, people believed that search engine ranking was all about the number of backlinks you had to your site, and the kinds of sites yours associated itself with. It’s not necessarily so, ..
How to Boost Social Engagement using Video
Video dominates today’s marketing channels and it seems video will continue to dominate for a while longer at least. considering that, it’s important to optimize it in ways that create the most sign..
Create a Captivating Wedding Photography Website
As a wedding photographer, your website will define how clients see you and whether they’re likely to contact you for a quote. While you may be able to create compelling photographs, this may not t..
How to Attract More Viewers with an Engaging Video Player UI
A trend that has been emerging over recent years is an increased amount of attention given to video. Video commands a much larger CPM as compared to other advertising media. However, most publisher..