As a corporate training manager or L&D decision-maker, you need to provide a learning environment that ensures all employees have the skills they need to be most productive. It must provide role-appropriate learning paths and accommodate employees working remotely in different locations and even in different time zones.
Video provides a powerful way to meet the demands. Strategically using video in corporate training helps to solve many practical issues such as scale and costs. With the use of storytelling, training becomes more engaging and creates emotional connections that increase retention.
Training challenges in modern workplaces
Low employee engagement
Low employee engagement in training is one of the biggest challenges in the modern workforce. It is often a result of feeling that the training content is irrelevant to the employee’s role.
Information overload
Excessively long employee training videos that don’t focus on one particular topic can frustrate and overwhelm employees. When they receive too much information at once, it often leads to disengagement and an inability to absorb critical information.
Workforce resistance
Employees might resist training because they aren’t comfortable with change. They may feel that the old methods work best and feel inadequate when having to use new technology. They may need to reskill due to changing business dynamics and you have to find ways as a trainer to reduce their resistance.
Time constraints
With all their daily jobs and personal responsibilities, employees may feel they don’t have the time for learning.
Diverse learning styles
Learners all have different learning styles. Modern training is more personalized to suit individual learning styles so it’s way better than traditional training with its one-size-fits-all approach. As a trainer, you need to use different methodologies to suit different learning styles. Video offers many ways to address a range of learning styles.
Technological and logistical challenges
The success of training in businesses today often hinges on the technology they use. Business outcomes suffer without the appropriate technology to deliver video training to employees.
Using the right video hosting platform is essential to deliver quality videos to all employees. Every employee, regardless of location or department, should receive the same high-quality, consistent training.
Cost savings and scalability of video learning
Cost is always one of the main considerations when evaluating training methods. Traditional instructor-led training is expensive and the costs grow as the workforce expands. Here is where employee training video comes into its own.
The same video can train thousands of employees
When you use video-based workplace learning, you are able to create a high-quality training module and distribute it to many employees, whether they work in-office or across the world. You don’t have the travel and accommodation expenses that come with bringing employees together for in-person training. As a corporate trainer, you don’t have to deliver the same material repeatedly when you use videos to create scalable training solutions.
Quickly make updates and changes
The scalability that video learning offers is a great advantage. For example, you are able to create a video training course for onboarding and offer it to every new employee. If something changes, you simply record a quick video addressing the change rather than having to rewrite an entire manual or schedule in-person sessions.
Give employees flexibility
Employees are able to learn when it suits them and this reduces downtime during office hours. You are able to scale your corporate training easily and use mobile-ready solutions to improve employee outcomes. Greater efficiency will significantly improve your corporate video learning ROI.
The Cincopa video hosting platform enables your business to scale its corporate training with the use of branded video hubs. You are able to organize videos in galleries and build channels and playlists. A centralized, customizable platform for hosting and organizing video content improves your ROI and employee outcomes.
Why video improves retention and training ROI
Meets employees where they are
Today individuals use mobile phones for learning and video as the default way to learn. They learn about all kinds of topics from short tutorials on live streaming platforms. It makes sense to use that format in corporate training so you meet them where they are.
Offers multisensory learning
There’s no doubt anymore, due to the results of numerous studies, that people respond to videos more than they do to text. Video combines visuals and audio, which the brain uses different channels to process and this helps with retention of material.
Enables active learning
Interactive elements in videos allow employees to learn at a pace that suits them. They have control over the video player and can pause or rewind if necessary. Quizzes allow them to check their progress and see their gaps in learning. Branching scenarios allow them to choose how to proceed based on their previous behavior. They can see the consequences of their choices and learn from them.
Allows use of scenarios and role-playing
When employees practically apply what they learn straight away, it enhances their retention. With better retention comes more efficiency. Employees need to see a process in action rather than just reading about it if they want to apply it. For example, a video scenario may show them exactly what to do in the event of a workplace incident.
The impact of mobile and on-demand access for employees
Mobile and on-demand access to videos is essential in corporate training. When you host training videos on a secure platform like Cincopa that offers mobile-ready solutions, your employees are able to watch on their phones or laptops whenever and wherever they choose.
- A new hire in a remote location is able to watch onboarding videos on a mobile phone or laptop and quickly get up to speed.
- A field technician is able to view a maintenance video on a mobile phone while on site.
- A customer service employee watching a role-play video on a mobile phone about how to soothe an irate client will perform better than one reading about best practices in a manual.
On-demand video respects the schedules and learning styles of employees. They are able to fit in short bursts of learning throughout the workday and select videos that are most relevant to their job roles. This type of autonomy increases engagement and completion rates.
- On-demand videos are very useful for software training. Create a screen recording with narration and employees have step-by-step information they can follow.
- Product training videos offer a reference point employees can revisit when they need a refresher.
- Scenario-based and role-playing videos are useful in enhancing soft skills such as communication or conflict resolution.
- Microlearning videos help to reinforce learning by providing just-in-time learning and building knowledge incrementally. When micro-learning videos are available within an employee’s workflow, they have access to them precisely when they need them. Putting the information into practice straight away increases knowledge retention.
Combining on-demand video with video messaging enables you to offer employees the support they need. You are able to answer questions and give them access to supplementary materials if they’re struggling to understand certain concepts.
Every employee should receive the same high-quality video content that’s mobile-friendly. They should have access to on-demand video content so they can learn whenever they want to, no matter where they are located or what devices they choose to use.
The Cincopa platform has advanced technology such as a content delivery network (CDN) and adaptive bitrate streaming. The CDN means that all employees, even those that work remotely, can receive video content from a server closest to them in a network of distributed servers. With adaptive bitrate streaming, video quality and resolution will match the available bandwidth and device capabilities of all employees.
Conclusion – Video as a business advantage in training
The use of video in corporate training aligns with many business goals, from onboarding new employees to reducing expenses. When you use video for training it will reduce costs, increase retention and offer better scalability. It’s a strategic investment that supports innovation and growth.
Cincopa offers advanced analytics so you can track how employees engage with video training. You gain real time insights that help you to make data-driven improvements to your training courses. On the Cincopa Home Page, you are able to sign up for a free trial and see how it helps you to deliver effective video training at scale.
