In today’s digital learning environment, learners expect personalization. They spend time on platforms like Netflix and YouTube where the algorithms feed them with content based on their preferences. It isn’t surprising that they expect this in e-learning too.
Online learners come from different backgrounds. They have varying skill levels and ways to learn.As an e-learning provider, you must offer training that accommodates these diversities.
When you personalize your videos, it increases learner engagement. This helps you to improve conversions and allows you to create more personalized experiences at scale.
Research consistently proves that personalized e-learning video improves learner engagement and retention. Adaptive video learning technologies are linked to higher online course completion rates and more efficient performance after training.
The role of video in tailoring the learner journey
Video plays a significant role in personalizing the learner journey. It combines visual and auditory engagement, which reinforces learning. Dynamic and interactive videos are able to respond to learner preferences and progress.Learners play a more active role in learning, which increases their motivation.
One of the best qualities of videos when it comes to personalization is their flexibility. It is possible to offer adaptive video learning and personalize videos in ways that are impossible with static content.
Videos now don’t just deliver information but help to shape the learning experience. If you want to offer video personalization, it helps to use video hosting platform Cincopa, which deals with the technicalities for you.
Cincopa has a content delivery network (CDN) that allows learners in any location to receive quality videos from a server closest to them. It offers adaptive bitrate streaming to match a user’s available internet bandwidth and device capabilities. Responsive design enables learners to watch videos on a variety of different screen sizes.
The platform also integrates with CRMs and behavioral tracking software to offer real-time video customization based on user segments and the actions users take.
Adaptive branching scenarios
When learners are able to choose their own learning path, it gives them more control and increases their motivation. For example, a compliance training video may give learners choices in how to respond to a scenario that requires ethical decisions. Their choices lead to different outcomes and allow them to see the consequences of their decisions. They then go back to continue the story and make their next decision.
Just-in-time learning
Quick instructions or demo videos offer employees information they can instantly apply in a job situation. Immediately applying the information helps with retention.
Dynamic content sequencing
As an e-learning provider, you need to organize your video libraries to deliver content in an order that suits each learner. An algorithm may assess performance on a test and then recommend video modules focusing on areas that need the most attention.
Personalized pacing
Learners no longer have to sit in a physical classroom and listen to a teacher without any control over the pace of learning. When listening to videos, they are able to adjust the pace of learning to suit them. Using the right video platform gives them the option to personalize their video playback options.
Integrated data feedback
Video analytics provide insights into how learners engage with videos. Together with assessing their performance in quizzes, insights from analytics guide personalized online education. For example, a learner who repeatedly watches a tutorial on how to master a certain software feature may need access to an animated video with a simpler explanation or practice exercises to reinforce learning.
With a personalized feedback loop, a video incorporating a quiz or interactive elements gives instant feedback to a learner who immediately knows which areas need improvement. Video messaging offers a useful way for you to give and receive feedback.
Examples of adaptive and personalized video experiences
Personalization in the past was mostly limited to inserting user names into content. Now AI models are trained on behavioral and contextual data. They are able to anticipate the type of content learners will respond to.
Platforms driven by AI are able to analyze which video elements resonate more with different user types and adjust future videos accordingly. They can also predict future training needs based on quiz patterns or job data.
Personalized learning uses technology like AI to minimize wasted time and make the best use of educational resources.
Employee-specific training modules
Internal communications
Many organizations today use personalized videos for international communications. Employees receive videos that relate to their departments, locations, and job roles. For example, a customer service rep may see content that focuses on ticketing systems and avenues for escalation, whereas a new employee in sales may receive videos relating to CRM workflows and sales targets. Employees are able to work on skills that are most applicable to their work and future careers.
Compliance requirements
A video relating to compliance requirements may only include relevant policy information for a specific region or role. This reduces training time and improves understanding.
Customer service training
The L&D team of a global retailer uses short, mobile-friendly videos to train frontline staff. Role-playing videos help staff to address their weak points. High performers may receive advanced modules on how to cross-sell or upsell. The whole experience is modular and adaptive and aligns with performance metrics.
IBM uses personalized learning throughout its internal training programs. AI-powered platforms analyze skills, interests, and learning preferences. They deliver personalized training modules to employees and recommendations for professional development.
Adaptive playlists
If you run an EdTech startup, you may have a video library full of coding bootcamps. Based on the results of diagnostic quizzes, the system may generate personalized video playlists that address the issues of individual employees. One having difficulty with Python loops may receive access to an animated video that simplifies the concept.
Bite-sized learning
Many organizations break learning on difficult topics such as cybersecurity into smaller units. They offer a library of short, educational videos to employees to encourage continuous learning. After live streaming content, they may save it as video-on-demand (VOD) so learners are able to watch when it’s convenient to them. Employees are more willing to stay with a company that has programs that allow for easy upskilling and career development training.
Interactive case studies
Organizations may offer interactive case studies where learners have to make their own judgments about a situation. They have the opportunity to see the ideal answer after making their own judgment.
The Cincopa platform supports personalization with dynamic playlists and interactive video features. It also offers advanced analytics to track views, interactions, and conversions. It feeds data back into the system for video optimization.
Benefits for learners and institutions
The shift toward personalized video learning has benefits for both learners and the organizations providing training.
Advantages for learners
- Personalization leads to more learner-centered video. Learners receive video content that aligns with their interests, goals, and current skill level. This makes learning feel more meaningful.
- Personalized videos focus on areas where learners need improvement so they’re more efficient. They may also skip the basics for more advanced learners so they don’t waste time.
- Learners have more control over content and choice increases learner motivation.
- Control over the pace of learning results in more knowledge retention and better application of it.
- Seeing progress by working through adaptive modules helps to build self-sufficiency and reduce frustration.
Advantages for institutions
- Personalized videos ensure that investments in training result in measurable improvements in performance.
- When courses feel more relevant, completion rates improve.
- Learners don’t have to learn content they don’t need or repeat training, which leads to cost savings.
- For EdTech providers and corporate L&D teams, personalized experiences create greater learner satisfaction.
- Online e-learning providers are able to personalize videos at scale to reach thousands of learners with no loss of individual relevance.
- Analytics from personalized video platforms allow online education providers to refine and improve their content.
Conclusion – Personalized video as the next frontier of e-learning
Personalization is likely to become the most important factor that separates successful learning platforms from others in the future. Personalized e-learning video creates experiences for learners that align with their goals, preferences, and performance. Personalized video must become the core of your learning strategies.
The Cincopa platform is designed to help you create personalized e-learning. Go to the home page and sign up for a free trial if you’d like to explore the personalization options it offers for e-learning.
