As an e-learning marketer or online course creator, you will want to expand your reach and drive organic growth. Sharable content helps you to achieve these goals. Shareable e-learning video performs better than any other form of content across digital platforms. It gives your e-learning brand the exposure that no paid advertising can replicate.
Educational video is not only informative but initiates conversations and helps build communities. A single video that learners share with peers can draw in more viewers for your content and help to create a reputation as a knowledge source. In a digital environment, trust and relevance are critical. Video sharing signals value, which enhances the credibility of your brand.
Why video is inherently more shareable than other formats
Text-based documents, images, and other forms of content have their place in e-learning. However, video consistently outperforms other forms of content in an e-learning environment. It’s a great marketing tool because it’s inherently more sharable, which means it travels further than text. Video sharing in online courses is a fundamental component of this way of learning.
Easy to consume
A short video is able to deliver the same insights as a lengthy document in a way that’s easy to consume. A short video doesn’t overwhelm and cause cognitive overload like a long, text-heavy document. Quick bursts of information and entertainment are hard to resist and easy to keep consuming and sharing.
Memorable
Video content is memorable because it engages the visual and auditory senses. The brain processes each form of information through separate channels, which helps to reinforce the impact.
Emotionally engaging
Video shows rather than tells, which creates a more meaningful connection with viewers than one-dimensional content. Viewers are more likely to share content that engages their emotions. Video offers them tone, nuances, facial expressions, etc. that create a more intimate connection.
Ideal for use on social media platforms
Short-form video content performs well on social media platforms like TikTok and Instagram. There’s a greater demand for short video content with experts talking about topics relevant to a brand. Millennials and Gen Z prefer to learn about brands on social media and will share brand videos with their followers. Various reports state that 92% of mobile-first users share content with others.
Social videos provide one of the best ways to promote organic growth and social media algorithms actively promote them, which increases visibility. A combination of engaging content and platform promotion may just result in viral educational content.
Harvard Business Review often repurposes insights from long articles into short, animated explainer videos for use on LinkedIn. The videos usually have far more comments and shares than the original articles.
As an e-learning provider, the takeaway is clear: videos are not just a teaching tool but a very effective marketing asset.
The ripple effect of shared educational videos on brand visibility
Video content marketing for education is easy to create and share across multiple platforms if you use the right video hosting platform. If you’re an e-learning provider, the Cincopa video hosting platform enables you to create branded, shareable video content and provides you with all the tools you need to distribute it.
A video platform like this facilitates communication and collaboration among learners, even when they are separated geographically. For example, video messaging makes it easy to share insights and feedback.
When learners share your videos, it starts a ripple effect. Their contacts may share them too and that effect gets wider and wider as the sharing continues without any effort on your part.
The Excel Essential Training (Microsoft 365) and AI prompt engineering courses are perfect examples of how popular practical skill-building videos are on LinkedIn. These videos by some popular creators provide instruction on widely used professional software and is often listed as the most popular course on LinkedIn Learning.
This shows the type of success a tutorial video you create is able to have on a platform like LinkedIn. Posting it enables it to reach many potential learners. Data shows that educational content on LinkedIn is one of the most frequently shared types of posts, especially if it has practical value.
Every share of a tutorial you create and post on LinkedIn helps to position your brand as a trusted authority in your field. Over time, as the ripples go further and further, your content will reach places you never even thought of targeting.
Social proof and trust-building through video shares
Social proof should be a part of every video marketing strategy. Social proof is when potential buyers look at the actions of their peers to inform their choices. This reduces any hesitation and gives them reassurance that they are making the right decisions.
Learners want to know that the educational material they invest in will provide them with what they need. A personal recommendation is worth more than any ad or promotional email.
Building trust requires several layers
- Peer validation occurs when a learner sees that a fellow learner found content helpful.
- Sharing of videos often results in the formation of small communities around them. This may happen in a Slack thread or a LinkedIn comment section.
- Consistent production of sharable videos builds e-learning brand awareness. This positions your brand as a reliable source of learning.
Ways to use social proof in your video strategy
Two ways to use social proof in your video strategies are to increase the credibility of your videos and to increase trust within your videos. Your videos are able to provide tangible evidence of value when you showcase authentic customer experiences.
Customer reviews
Customer reviews are one of the most trusted forms of social proof. Potential customers would rather rely on their peers for recommendations than on what a company has to say about its products. Reports state that over 80% of consumers trust companies that have a lot of customer reviews.
Customer testimonials
Using customer testimonials provides you with personal and engaging endorsements. Research shows that 72% of consumers feel positive testimonials make them trust a business more.
Case studies
Case studies offer an in-depth look at how your e-learning products solve particular challenges. They present a narrative that gives the pain points, your solution, and the results. This is a powerful way to show your expertise.
Partnerships
If you have partnerships with other companies, co-creating content like webinars helps to show your brand is trusted within the industry. You can partner with leaders from other companies to explore topics important to the customers. One of the ideas is to partner with the companies that help you run your business in some way for a live streaming video explaining how subscription data empowers marketing teams.
Influencer recommendations
On social media platforms, partnering with influencers who recommend your products or services will expand your reach. They have followers who respect their recommendations, which will increase your leads and sales.
User-generated content (USG)
USG from your learners offers one of the most authentic forms of social proof. If they are able to upload and share useful videos on a platform, it helps to create a library of practical knowledge.
Use platform-specific tactics to get the most shares
- You need to use the right tactics and platforms for distribution of your video content if you want shares.
- LinkedIn is good for professional training and thought leadership content.
- TikTok and Instagram Reels attract younger audiences who appreciate micro-learning opportunities.
- YouTube is good for in-depth educational content.
- Slack and Teams are good for corporate e-learning.
Using the Cincopa video hosting platform makes the creation and sharing of video content easy. It ensures content is available to diverse audiences using any devices. Adaptive bitrate streaming and a Content Delivery Network (CDN) ensure high-quality video delivery without buffering.
Cincopa also integrates with LMS so you are able to organize your video assets and distribute them to learners with maximum efficiency.
Advanced video analytics give data insights into viewer behavior so you can make improvements where necessary.
Conclusion – Shareability as a growth engine in e-learning
Shareable e-learning videos provide the best way to grow your e-learning brand. It helps to transform every learner into a brand ambassador. Each share is a sign that your content is trustworthy and extends your reach. Using the Cincopa platform facilitates video sharing and helps to promote your brand visibility. Sign up for a free trial on its home page and discover more about how it helps you with e-learning marketing.
