How to see where video views came from, how your audience interacted with content, view stats for each video asset, group them by web page, domain and country.
Cincopa Video Analytics gives you powerful visibility into how your videos are performing online. Track where your views are coming from, how viewers interact with your content, and access in-depth stats for every video. You can even organize this data by webpage, domain, or country.
This guide will help you unlock the full potential of Cincopa’s advanced analytics to elevate your video strategy.
The dashboard offers a snapshot of your embedded videos' performance across a selected timeframe. To analyze a specific period, simply adjust the calendar filter above the graph.
Impressions describe the player being available to view on a loaded page. A play records playback starting. Review the report labels and selected period; a page impression and a video play are different actions.
This metric counts the total number of times content has been played—regardless of who played it. Example: One person watching a video three times equals three plays.
Unique Plays summarize distinct tracked viewers within the selected period using the identity or device information available to analytics. Repeated plays can count separately from unique plays, and this metric is not a perfect count of individual people.
The Watch Time graph shows the total viewing time (in hours) users spent watching a specific video or group of videos. You can view this data by video, webpage, site, or country—and also see the total watch time for your entire account. Example: If three users each watch a 10-minute video for 5 minutes, the total watch time is 15 minutes.
Under the graph, you'll find a detailed stats table. You can switch between tabs to view analytics by:
You can sort the table by:
Click any table header to toggle ascending or descending order.
Click on the corresponding section in the table header to select the sorting method (available both in ascending and descending order).
Click any row in the stats table to explore detailed analytics for that specific video or context.
Heatmaps provide a visual breakdown of viewer engagement as the video progresses. They help you understand where viewers drop off, rewind, or stay most engaged. To access heatmaps:
Hover over the heatmap graph to explore user interaction by second. Click to play/pause the video or double-click to jump to a specific timestamp.
On the side, you’ll see:
A list of individual viewers appears below the graph. Click on any user’s avatar for more insights.
The User screen gives a full profile of each viewer’s activity, including:
This helps you personalize follow-ups and better understand your audience.
In individual viewing heatmaps, white or unfilled sections indicate no recorded viewing for that segment. The green-to-orange-to-red scale indicates increasing recorded interaction or repeat viewing. Use the actual report legend when comparing an individual session with an aggregate chart; templates and report versions can present the data differently.
A skipped section or a replay is a useful signal for review, not a measurement of understanding. Engagement does not prove that a viewer retained the information. Compare similar videos over the same period and distinguish impressions, plays, unique plays, total watch time, and play rate.
Use Live Feed to inspect the context of an individual viewer or session. Use analytics export for reporting outside Cincopa. For question activity associated with video knowledge, see VideoGPT insights.