Cincopa’s Cutting-edge suite offers a sophisticated mix of video advertising tools and features to maximize your video revenue.
Monetizing Your Content Using Cincopa
Cincopa allows you to add VAST (Video Ad Serving Template) which displays pre, mid and post ads on your Cincopa Video (Embedded using a Player, Playlist, and Channels) served by an ad server such as Google Adsense or Adbutler. and manually serve Cincopa hosted ads using Cincopa’s manually ad insertion – incredibly useful to promoting your own brand or monetizing with sponsored content.
VAST Video Ads (Pre, Mid & Post Roll VAST Ads)
VAST (Video Ad Serving Template) is a specification released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players. It is a data structure declared using XML.
VAST video ads is a great option that lets you promote both your own and third-party content in your videos across all platforms.
You can take full control over ads appearance, placement, performance, and the number of impressions they get. If you own a solid video network or large video portal, you can easily promote your own content with VAST ads.
You can place catchy ad videos in pre-roll, mid-roll or post-roll. Optionally, you can allow viewers to skip ads after a few seconds or keep them watching the full ad — the choice is yours.
Serving Ads To Cincopa’s Player
Cincopa’s player works with the standard VAST 2.0 and 3.0 ad serving format.
To serve ads on your videos you’ll need an ad serving platform. You can decide whether to serve ads from your own inventory or connect to external inventories.
We recommend Google’s Adsense for website driving over 500k visitors\month and Adbutler, a great Ad serving platform for sites driving lower-traffic which doesn’t have minimum monthly visits restrictions like Google’s Adsense.
Cincopa offers two types of Monetization in your video content:
- Pre/Post Roll Video – Display a video intro/outro or Video Ad before/after your main content. (“manual ad-insertion”)
- VAST Video Ads – Deliver pre/mid/post-roll ads to monetize your content with VAST ads.
Configuring Your VAST Tags
To insert VAST Video Ads in your video content follow these steps:
Click on Galleries and click on Customize Galleries icon in the gallery where you wish to add VAST Video Ads
On the left side of your screen, scroll down to Monetization and click on VAST Video Ads
Now insert a VAST XML URL in the field and click on Done.
Once the changes are saved you will see the VAST ads displayed Pre/Mid/Post of your video content as mentioned in the XML file.