Short-form video content has taken over on many social media platforms like TikTok and Instagram. Short-form video refers to any type of video content that lasts from a few seconds to a couple of minutes. Using bite-sized videos isn’t a trend that’s likely to disappear anytime soon. It’s a reflection of changing human behavior and just how effective short, engaging video content can be.
Modern audiences have shorter attention spans. Short-form videos can capture and hold attention with their visual appeal and quick delivery. Corporate trainers, e-learning creators, and other professionals use short-form videos for many purposes today. They fit perfectly with modern learning needs as they offer quick and convenient learning. Bite-sized learning that’s easy to digest is what younger generations prefer today.
Benefits of short-form e-learning videos
It is less expensive and time-consuming to produce short-form videos. This is a major benefit for brands that need to produce video content quickly and inexpensively. It can lead to a better return on investment (ROI). Short-form e-learning videos have many benefits for learners.
Higher retention rates
Short-form video for e-learning is concise and typically concentrates on one topic. This minimizes cognitive load for learners. They find it much easier to learn and remember when information is in small, manageable pieces.
Easy consumption across devices
Short-form videos are great for consuming while on the go. Learners can fit learning into their busy schedules. They can use small periods of time they would normally waste, such as commuting on a train or waiting for a meeting. Most viewers will watch videos on their mobile phones, so using a video hosting platform with a mobile-first strategy is important.
Flexible integration into daily work routines
Integrating short-form videos into daily work routines allows learners to immediately apply what they learn. Videos that offer real-world scenarios and examples are particularly helpful in the workplace.
On the Cincopa video hosting platform, online educators and trainers are able to produce short-form video e-learning with ease. They can ensure that all their videos are mobile-friendly and able to adjust to different screen sizes. Adaptive streaming adjusts videos based on network quality to improve performance.
Best practices for creating short-form e-learning videos
A solid short-form content strategy requires capturing attention immediately and delivering value within the first few seconds. This may involve asking an intriguing question or presenting a surprising fact. You must have a strong opening, a brief and compelling middle section, and an impactful conclusion.
Focus on one concept per video
By focusing on a specific concept or idea, you don’t overwhelm viewers with too much information. Viewers can grasp a single concept without getting lost in complexities. They are less likely to be distracted or lose interest if the video focuses on one concept or idea.
Keep videos under 5 minutes
The average length for micro-learning videos is between 15 and 30 seconds. This gives enough time to convey a message, but the video is short enough for viewers to watch to the end. The short length promotes conciseness.
Use engaging visuals and clear CTA
Visuals need to be impactful in short videos. They enhance the appeal and make content more memorable. It doesn’t help to create a short video that doesn’t resonate with the audience. Engaging visuals are one of the best ways to capture attention.
- A compelling, clear call-to-action (CTA) can encourage viewers to click and take actions such as downloading an e-book or watching another video.
- Cincopa allows educators to add interactive elements such as annotations, CTAs, quizzes, and more to make short-form videos more engaging.
- Adding subtitles and transcripts ensures foreign language speakers and those who are hard of hearing are also able to access videos.
- Testing learners with short quizzes gives them instant feedback and allows educators to find out how they are progressing. Video messaging also provides a way for educators and learners to connect and interact.
Use cases for short-form e-learning
Employee onboarding
There’s no doubting the video training advantages that come with using short onboarding videos. They reduce costs and save time. There’s no need for costly travel, hiring a venue, or in-person training sessions.
Short-form videos can help new employees to quickly grasp essential information and procedures. They can warmly welcome new hires and everyone receives the same level of instruction when joining a company. It doesn’t take long for them to get up to speed and become productive.
Remote employees can benefit greatly from onboarding videos. Hearing other employees share about their experiences and perspectives can help them to feel more connected.
Many companies use short-form videos to showcase the company culture and core values like collaboration and integrity. Visual representations of employees working together drive home the message.
Compliance training refreshers
Compliance training can be very boring but ongoing training is essential in today’s workplace. Short video tutorials for employees provide an efficient way to keep them updated on regulatory changes and company policies. Short compliance training videos can address topics such as occupational health and safety, cybersecurity training, and sexual harassment training.
Skills development and certifications
Short learning modules can help employees to learn new skills and update existing ones. They can learn how to use new software or tools and refresh their knowledge of company processes.
On Cincopa, it’s possible to use templates to quickly build skill development training. Whether it’s live streaming that offers synchronous learning or video-on-demand that offers asynchronous learning, educators can create videos to suit every learning style.
Giving certificates for skills training provides formal recognition of employee expertise and can boost motivation. Employees are more likely to complete training when they have tangible motivation.
How to organize short-form videos for maximum impact
Modular course structures
Organizing short-form videos is essential so that learners are able to find and access them easily. Dividing learning up into modular courses is one of the options. Learners should be able to see modules at a glance and observe their progress as they complete them.
Playlists
Playlists help educators to categorize their short-form videos by topic, subject, or learning objective. This makes it easier for learners to find relevant content.
Learning paths
Personalized learning paths can guide learners step-by-step through content and give them options for meeting their particular needs and strengths. They provide a clear roadmap for learning and outline the resources and activities learners need to achieve their goals. More control over the learning journey gives learners more motivation.
On Cincopa’s home page, educators can find out more about solutions to help them host, organize, and analyze their short form e-learning videos. They can use templates and playlists to create and organize training videos. Advanced analytics, including heatmaps, give them a clear understanding of how learners interact with short-form videos. Understanding what does and doesn’t work allows for the refining of future videos.
Conclusion
Short-form video e-learning isn’t a passing trend but a way to transform the future of education. Short-form videos offer a quick, flexible, efficient, and convenient way to learn. On the Cincopa platform, online educators and corporate trainers can sign up for a free trial and explore its video e-learning solutions for modern learning needs.
