Blog - Knowledge in Practice

Build a Video-Based Employee Onboarding Program

Create employee onboarding videos around real tasks, then keep them useful as an approved reference library after the first week.

Originally published 4 June 2025. Updated 5 November 2026.

Build a Video-Based Employee Onboarding Program

Overview

Employee onboarding videos should help a new colleague understand what to do, where to find the approved explanation and when to ask for help. Welcome messages and culture videos have a place, but they do not replace the practical knowledge someone needs to begin work.

Map the first useful tasks

Choose one role and list the tasks that create the most uncertainty. Identify the prerequisites, the owner of each explanation and the way the new employee can check the result. This produces a useful starting path without trying to record every process in the company.

Audit existing walkthroughs, training sessions and documents before commissioning new content. A current explanation may only need a clearer title or a short introduction to become useful in onboarding.

woman holding clipboard with join our team message

Publish a path and a reference library

Give first-time learners a sensible sequence, but allow them to return to individual explanations afterward. Keep the video, transcript and supporting document together. Assign review dates to material that changes frequently and separate general company information from role-specific instructions.

Cincopa can deliver a controlled collection through Galleries, Pages or Tube. VideoGPT can help authorized viewers ask across the relevant library and jump to a source moment. Formal assignment, assessment and certification requirements still need the appropriate learning or HR system.

Measure progress with the team

Choose a baseline such as time to perform a representative task, repeated setup questions or the amount of instructor time spent repeating a known procedure. Compare similar cohorts and note changes in the work itself before attributing a result to video.

Use watch behavior and questions to find something to investigate. Ask new employees to demonstrate or explain the task where competence matters; a completed video is not proof that the task can be performed correctly.

Why use onboarding videos?

A video onboarding program offers many advantages, including the fact that it’s suitable for remote, hybrid, and in-person employees.

  • It engages employees more than when using text-based materials on their own for onboarding. Employees prefer watching videos and retain more information as they offer a visual and auditory experience.
  • Using videos for onboarding can create a connection with new hires. This is particularly important for remote new hires. They don’t have in-person interactions, so they may feel isolated and the right videos can create a sense of belonging.
  • In-person onboarding can be expensive. Video-based employee onboarding reduces many of the costs.
  • Offering the same messaging to new hires can be challenging when they are in different locations and time zones. Videos can solve this problem.
  • Employee onboarding videos allow employees to learn at their own pace. An on-demand video allows them to rewatch information if necessary, and they can learn at any time that’s convenient to them.
  • Animated onboarding videos are particularly helpful when conveying complex information like company policies and procedures.

Video offers scalability as you create videos once and use them over and over again. Many new hires can access videos at the same time without any loss in quality when using the right video hosting platform. You can scale to accommodate a growing number of new hires without needing extra staff or training materials.

Must-have videos for onboarding

You can use various types of videos to support the onboarding process. These may include everything from welcome messages to video tutorials.

Welcome message

An employee welcome video can create a memorable first impression. A personalized greeting from the CEO, manager, or team members can make new hires feel their value. It can alleviate nerves and demonstrate an inclusive culture that many employees want when they envision staying at a company over the long term.

Zendesk’s welcome video uses persona-focused storytelling. It introduces the culture, the CEO’s connection to the company, and the type of people the company hires. Viewers see shots of Zendesk’s CEO and the Zendesk office.

Company overview

A company overview video can introduce new hires to the history, mission, and values of your company. This can help to give them context and feel like they belong.

Dropbox has an onboarding video that welcomes new team members by getting them to understand the purpose and value of the product. It uses animation to guide the storytelling. It’s easy to relate to and gives a quick overview of the company and some fun facts about it.

Company culture

Amazon’s “Day One” video covers the basics of what a new hire should know about the company, from its history to its culture. It shares a glimpse into the lives of some of its employees to showcase the diverse range of people that work there.

Google’s video showing what new interns experience in their first week was very successful. New hires could understand more about Google culture as they saw what the first week on the job was like for interns from diverse backgrounds. They mention what they love about working for Google, including some of the many perks and benefits.

Meet the Team

A ‘meet the team’ video can showcase the faces of colleagues new hires will interact with.

A Canva video introduces its culture and team members in an arresting way. It starts with someone skateboarding in the Canva office and features an inspirational story about how the company began. It also features interviews with several employees, including the CEO.

Roles and responsibilities

  • A “day in the life” video could show new hires typical tasks and responsibilities of new employees.
  • New hire training can incorporate job description videos that provide an explanation of specific job duties and expectations.
  • Step-by-step tutorial videos can help new hires to quickly learn specific tasks and workflows.

Corporate training videos can include product demos with interactive quizzes to help employees absorb and retain product information.

HR and policy information videos

Videos can introduce policies, benefits, and other HR-related information in a format that’s easy to digest. An experienced HR practitioner can use a video to outline a complex company policy in layman’s terms.

Cincopa provides you with an effective way to host, store, and distribute different types of onboarding videos. The platform facilitates live streaming and you can offer video-on-demand (VOD) in a video library. By having onboarding videos readily available as VOD, it is easy for employees to rewatch content if necessary. Cincopa integrates with other software you use, like an LMS or CRM. This makes your workflows more efficient.

modern equipped computer lab

Structuring content into a logical onboarding path

To structure your video content, you need to clearly define what new hires should know and be able to do after watching each video.

  • Structure the content in a way that supports progressive learning. It should build from one step to another in a logical way. This makes it coherent and easy to follow.
  • Divide complex subjects into small, more manageable units. Short, concise video modules make it easier for learners to digest and retain knowledge.

A useful interaction can ask the learner to make a decision or try a step. Use feedback and an appropriate task check to assess understanding instead of treating a click as proof of learning.

  • Make sure that new hires receive consistent feedback throughout the onboarding process. If they don’t receive this, they could lose motivation. Video messaging provides a way to connect with them and offer support if they’re struggling.
  • Encourage new hires to take action after watching the video. Get them to complete a task or watch another video.

Choose the interaction around the task and verify what the selected player and learning workflow support. Chapters, annotations or a relevant next-action link can help a learner reach the explanation. Formal tests and completion records should remain in the system responsible for them.

Frequently asked questions

Start with the few tasks that generate the most repeated explanations for one role. Publish a useful small collection, then expand from observed gaps instead of aiming for a fixed video count.

Yes, when it remains accurate, is easy to find and has the right audience access. A maintained source can be reused in onboarding and later reference without separate uploads for every placement.

NEXT STEP

Make training useful after the course ends

Connect approved recordings and documents so employees can revisit an explanation and ask the next question.