Trust is essential when it comes to selecting e-learning products and this is why video testimonials play such an important role. Using video testimonials can help you to overcome the skepticism of prospective learners. Seeing other learners share their experiences on video allows prospects to connect with your e-learning brand on a personal level. This can help to stop them from hesitating and give them the final nudge to enroll in a course.
Whether you’re an e-learning course creator or a training program manager, the voices of your successful learners provide one of the best ways to attract prospects. Hearing them talk about the value of your offerings provides them with social proof that you deliver on your promises.
The power of video over written reviews in building credibility
Written reviews can only go so far when it comes to building credibility. It isn’t hard to fake text reviews and prospects no longer trust them as much as they may have done in the past. When you create e-learning video testimonials, the viewers can see the faces of customers and observe their body language.
It’s hard to get across in text alone the emotions and enthusiasm your successful learners can convey. Endorsement by learners in video form increases trust. By showcasing real people, learners start to see your educational platform as credible and human.
Videos are great for telling stories and stories of transformation are hard to beat when it comes to getting viewers to take action. You can get learners to talk about what was holding them back and how your solutions helped them to overcome hurdles and get good results. This gives prospective learners insight into how using your e-learning products could change their lives. It can give hesitant leads that final little push to use your products over those of your competitors.
Types of testimonial videos
Success story videos – There’s nothing as convincing as a testimonial video where viewers can see a learner going through a transformational journey. People relate to a learner’s success story much more than to sales pitches.
Your story can show how your e-learning course was instrumental in helping a learner to succeed. Learners are more likely to commit when they see the difference your e-learning products made in the lives of others. The voice of a learner will resonate much more than if you list the features and benefits of your courses.
Expert interviews – Online course testimonials can feature an educator or another expert who endorses your e-learning products. This can give it credibility and help you to attract a wider audience.
Corporate client reviews – A corporate client testimonial can reinforce the value of your video training to help onboard employees, and much more.
Case study testimonials – A case study can present a detailed look at a learner’s progress and achievements. It can highlight the specific knowledge or skills a learner gained and the benefits.
Parent endorsements – Parents can testify how e-learning helped a child to overcome obstacles and make progress when facing difficulties at educational institutions.
The Cincopa video hosting platform enables you to create, host and distribute your video testimonials.
Best practices for collecting authentic, outcome-focused testimonials
Reach out to the right customers
You need to reach out to learners who use your e-learning courses successfully. They should also be individuals who are able to communicate well and express their emotions. Your audience should find them relatable and likeable. Future prospects should see themselves when listening to these testimonials.
Prioritize authenticity over perfection
An overly polished video won’t be as captivating as one that’s raw and real. When a customer speaks naturally and expresses emotion, this creates more of a connection.
Customize your videos
Using your brand logo, colors, and fonts in a testimonial video helps to reinforce your brand identity. It offers visual consistency across testimonials and makes them feel cohesive.
Use video SEO
Video social proof can help you to attract learners and boost student enrollment in courses. Using video SEO in your metadata and tags means that your video testimonials will rank better on search engines. This enables more learners to find them.
Add captions
Captions help to increase accessibility and let viewers follow along when watching without sound.
Add a strong call to action (CTA)
A strong CTA at the end of a video testimonial will tell viewers what to do next. For example, you can say, “Start your journey today.”
Keep it short and focused
A testimonial should convey a single message. This may be value for money, ease of use, career growth, etc. If you try to cover too many benefits or make it too long, viewers may lose interest and drop off.
Localize e-learning video testimonials
Localizing videos in e-learning can help to show your commitment to diversity. Imagine how much better a learner will respond to a video testimonial from someone who speaks the language they do or comes from the same cultural background. Creating testimonials from different demographics and use cases will cater more comprehensively to your different buyer personas.
Regularly update testimonials
Having outdated content can decrease your credibility. You need to constantly update your testimonials and post new ones. This shows that your e-learning products continue to provide value over time.
On the Cincopa platform, you can use surveys and polls to find out more about your audience. You can also use video messaging to communicate and get feedback.
You are able to customize your videos and add interactive elements to them such as quizzes, annotations, and CTAs. You can add captions to videos and create transcripts.
Where to use video testimonials
Website
You can embed video testimonials on your home page, product pages, and landing pages. This gives them visibility and an engaging first impression. Seeing a happy learner on a product page can be the push a learner needs to enroll.
Social Media
Sharing video testimonials for e-learning across social media platforms can expand their reach. Short clips from testimonies on platforms like Instagram can help to create a connection with viewers. You can also encourage learners to share their video testimonials on the social media platforms they use. You could offer them small incentives for doing so, such as a course discount. Live streaming is also popular on social media today and you could use testimonials in webinars.
Email marketing
When you use video testimonials in email marketing, it helps you make a personal connection with subscribers. They can work well in nurturing sequences and post-purchase follow-ups. Videos in emails are known to increase click-through and conversion rates.
Ads and paid media
Testimonial videos can work well in digital ads on platforms like Facebook or YouTube. They add authenticity to your message and can increase the performance of ads and your ROI.
Sales presentations and demos
Your sales team can use testimonial videos in meetings, pitches, and virtual demos. Hearing directly from learners who endorse your products can convince other learners to use them too.
The Cincopa platform integrates with other software you may use, such as an LMS, CRM, or an email marketing automation platform. This means you can use a video testimonial in an LMS dashboard or in email marketing without any difficulty. You can also use custom branding, lead capture tools, and track engagement.
Conclusion: Let your learners become your best marketers
If you want to build trust in e-learning, you need to use e-learning video testimonials. They can help you to increase trust and have a positive impact on enrollment, especially in competitive e-learning niches. On Cincopa home page, you can sign up for a free trial and learn more about how to host, organize, and embed testimonial videos.
