A historical customer story about product explanations, onboarding videos and viewing signals in a buying journey.
Originally published 18 March 2020. Updated 5 November 2026.
This Switchee case study preserves the original account of a video education strategy and HubSpot-related viewing signals. The customer's reported result belongs to that historical project. It is not a new independently measured outcome or evidence that Switchee uses VideoGPT.
The original strategy combined explanations of the product, customer examples and onboarding material. Those resources addressed different questions in a long decision process rather than assuming that one promotional video could cover every need.
A current team can use the same planning discipline: identify the audience's question, maintain an approved explanation and connect it to the next useful action. Product instructions should remain useful after a prospect becomes a customer.
Viewing behavior can help a team decide what to investigate or when a conversation may be useful. It does not prove that a person understood the product or that viewing alone caused a sale.
The 30% deal-to-win statement below is the customer's quote from the original story. Preserve its attribution and historical context rather than presenting it as a guaranteed result for a new deployment.
An IOT startup based in London, Switchee produces thermostats and dashboard analytics to social housing providers.
The company’s marketing strategy revolves primarily around educating their target audience regarding the need for housing management data.
Switchee first came to Cincopa hoping for a video-centric solution through which they could supercharge their education initiatives.
Switchee found it difficult to convert prospects into paying customers.
Despite operating in an environment with few competitors, the company’s long buying cycle often derails the conversion process. Even highly-interested prospects found themselves unable to reach the finish line.
It was clear from the get go that buyer’s cycle needed to be shortened. Prospects needed to be presented with educational content faster, so that Switchee could get to what truly matters- presenting its solution.
With Cincopa, Switchee built a 3-tier video strategy:
The next step was integrating Switchee with HubSpot, using Cincopa for HubSpot. The fully-integrated app provides Switchee with a wide array of in-depth metrics and analysis for each of their videos. A HubSpot workflow was structured with video-related metrics acting as a deciding factor in lead conversion.
According to the video a prospect watches, and the way he or she viewed it (e.g. did he complete more than half of it? Did she rewatch the video later?) he or she would then be pushed toward SQL status.
Switchee is in the last stages of triggering automated email campaigns based off predefined video viewing metrics, made available by Cincopa for HubSpot.
“Cincopa’s integrated platform helped us flag highly engaged prospects and offer qualified, warm leads a demo at exactly the right time,
increasing our deal-to-win by 30%.“
No. It is an attributed historical customer statement, not a general performance promise.
It illustrates matching explanations to real audience questions across a journey. Current features and integrations should be evaluated separately.
Connect approved videos and documents in a maintained collection for onboarding, product questions and support.