Adding relevant online media content to your website (video, images, galleries, slideshows, music, podcasts, etc.) gives a huge boost to its search rankings. At Cincopa, we know that handling the technical side can be the hardest part in on-site SEO, but things get quite different with our built-in SEO feature based on the power of JSON-LD technology.
It’s the new, super SEO-friendly video embed code standard that makes media content on your website load faster and get indexed higher. In other words, Cincopa’s JSON-LD is Rich Media SEO on steroids.
When you paste the embed code of a media gallery or asset to your website, all meta data added to SEO fields gets automatically injected into the <head> section of a web page. Typically, it includes such information like the title of your media asset or gallery, description, tags, transcripts (works with video assets), thumbnail URL, duration (videos and audios), upload date. Meta data like this helps search engines to index your content and determine its relevance, which causes a direct impact on your website’s appearance in search results.
Images make your website look great, but that’s not all. With the power of JSON-LD embed code, your visual content becomes easier to discover in Google and Bing image search and promotes your website automatically.
How does JSON-LD work for image SEO? All image metadata represented in captions, descriptions, tags, notes, etc., is dynamically added to the <head> section of a web page when you paste an image gallery, slider, or a stand-alone image from Cincopa using our SEO-friendly embed code. Search engines like Google and Bing crawl the web page, associate images with specific keywords from meta fields and page text, and display your content in image search results. As the result, users get an extra opportunity to find images linked to your website by typing queries in Google or Bing image search.
You needn’t be a coding guru to use the power of JSON-LD embed code. All you need to do is upload your video, images, audios, or podcasts to Cincopa, pick up and customize a template to your option, then copy the embed code, which is generated automatically by Cincopa, and paste it to your web page. You’re all set and ready for more organic search traffic!