Editing

Add a text or HTML call to action to a video

Show a timed call to action in a video to direct viewers to a relevant next step, such as a guide, form, or product page.

Open the call-to-action settings

  • Open Media Library / Assets and select the video.
  • Open its settings and select Call To Action.
  • Enable Video Call-To-Action.
  • Set the time when the CTA should appear. For example, 01:00 displays it at one minute.

Choose a time within the video's duration and close to the explanation that makes the action useful.

Create a text CTA

  • Select the Text type.
  • Enter a short, specific label such as Read the setup guide.
  • Enter the destination URL.
  • Save the asset settings.

Use a destination that the intended viewer can access. Test the link rather than relying on the label alone.

Create a custom HTML CTA

Select the HTML type and enter the markup for your custom CTA. Save and preview the result in the actual player. The HTML option is useful when you need different link styling or a small branded content block.

Keep the markup simple, with descriptive link text and a readable design on mobile. Do not assume that scripts, external stylesheets, or every HTML feature will be accepted by the player. Test the supported result before using it in a published experience.

Test timing and presentation

Play through the CTA time in the published embed, click the CTA, and confirm the destination. Check captions, player controls, and other overlays so the CTA does not cover important content.

If the CTA does not appear, confirm that it is enabled on the correct asset, that its time is within the recording, and that the selected player layout supports the feature.

See gallery customization for player presentation and video analytics for viewing activity. A CTA click and watching a video are different actions; measure the outcome you need.