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Cincopa Analytics for Galleries and Assets

Cincopa has very powerful analytics tools where the user can see the viewer’s engagement with content in order to differentiate between viewers who are interested and those who are not. Here, you can see where video views came from, how your audience interacted with the content, view detailed stats for each video asset, group them by web page, domain, and country.

On a private hosting platform like Cincopa, every video view generates a video heatmap that shows a second-by-second view of the viewer’s behavior. The analytical heatmap contains viewer information, contextual information, such as where and when the video was watched, and a color-coded timeline showing interaction with the video.

Cincopa Video Analytics dashboard shows aggregate video stats within a selected timeframe. For your convenience, data is presented in a graph, which is perfect to comprehend how video stats change in dynamics.

Here are just a taste of what you can expect from Cincopa Analytics:

Cincopa has it All, so let’s Start !!!

1. Log into your Cincopa Account  or  Sign up for a new Cincopa Account

2.  Create a Cincopa Gallery

3.  Best practice how to share your galleries with Customers, Leads, and team-members:

Now that your galleries and files are shared or embedded  Analytics starts gathering information on your viewers

Understanding how your audience interacts with your video content is a key-component en route to successful marketing. With Cincopa’s new Video Analytics, you can be sure that your videos not only look great but also deliver excellent results. The results will always depend on how well you comprehend viewers’ preferences and use this intelligence to create really engaging video content.

Asset Analytics – when was my file engaged?

In the top menu select Asset and scroll to the assets row. Each asset has it’s own analytics display.

The Eye and Number Icon will show you how many times the file was viewed this week.

Note: when you are testing your files its counted as view as well 

Pressing on More Analitycs link will open a graphic presentation of views over a timeline. Here you will be able to see what day you had more viewers and which link was engaged. You will be able to change displayed time periods from weekly to Monthly or All-time and to export the results

Note: exporting analytics result available only for a Corporate plan and above.

 

In the top menu select Gallery and scroll to the row, you interested checking analytics for. Each gallery has it’s own analytics display.

In the right corner, you will see weekly analytics of viewers

The Eye and Number Icon will show you how many times the gallery was viewed this week.

Note: when you are testing your gallery its counted as view as well 

Pressing on More Analitycs link will open a graphic presentation of views over a timeline. Here you will be able to see what day you had more viewers and which link was engaged. You will be able to change displayed time periods from weekly to Monthly or All-time and to export the results.

More info please find in Export Analytic Data article

Note: exporting analytics result available only for a Corporate plan and above.

Analytics & Heatmaps – get to know your audience?

In the top menu select Analytics 

Analytics Dashboard

Cincopa Video Analytics dashboard shows aggregate video stats within a selected timeframe. For your convenience, data is presented in a graph, which is perfect to comprehend how stats change in dynamics.

More info please find in Analytics Dashboard  article

Recent Visits

The recent visit page provides you with all the information regarding your viewer’s engagement. On a private hosting platform like Cincopa, you can learn each viewer individually reaction to your content, see which parts they liked the most.

More info please find in Recent Visit  article

 

Heatmaps

Heatmaps provide a practical way to differentiate between viewers who are interested and those who are not. On a private hosting platform like Cincopa, every video view generates a video heatmap that shows a second-by-second view of the viewer’s behavior.

More info please find in Heatmap article

 

Common Questions

The Question: I would like to be able to see how many views each episode of my podcast gets so I know which are the most popular and about how much I can charge for sponsorships. How do I get this information?

The Answer:  When you log in to your Cincopa profile you will have the ability to navigate to the ‘Analytics’ area as displayed in the screenshots below. This will display general information such as view count, average watch length, and viewer engagement percentage. You can take this a step further and select the ‘See Heatmap’ option as displayed in the second screenshot and this will provide you with in-depth analytical data specific to the selected video.

The Question:  Cincopa analytics shows that my video has been played on my homepage (www.xxx.edu). However, I do not have that gallery/video on that page….so not sure how to interpret.

The Answer:  In rare cases, the full URL is not available because it is blocked either by the CMS/LMS or by the embed code when using iframe. In those cases, we just show the domain itself.

Additional information related to Video Analytics can be found here: https://www.cincopa.com/features/video-analytics

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