Video Marketing Automation Just Got Incredible

Video Marketing Automation Just Got Incredible

Capture leads using video, pass viewing data into HubSpot.
Score, segment and nurture prospects based on video engagement.
Notify sales that prospects are ready to convert based on video interaction.

Video Lead Generation

Use video to up your lead-gen game

Capture any information on your video using native HubSpot forms

Gate your videos with forms and capture viewers when they are most engaged. Use native HubSpot forms and customize fields to enrich lead data.

Get actionable video insights via video heatmaps

See which parts of your videos resonated most with specific users.

Understand how different sections of your videos are performing on different audiences and personas.

Video Heatmap
Video Timeline

Contact timeline events: Know what, when and how much a viewer watched

Any and all video-viewing data will show up on the contact's timeline, and appear as a cincopa video event.
See the title of the video watched, when a prospect watched it and how engaged he or she were with the video (video heatmap + video % watched).

Video lead scoring

Qualify leads with video

Create static or dynamic smart lists in HubSpot based on your prospect's interaction with your video content using Cincopa's video events.

Assign action rules to specific lists and score your prospects.

For example:

  • (+) User was onboarded this week and watched >70% of a 20 minute webinar.
  • (–) User was onboarded this week and watched less than 1% of a 20 minute webinar.
Lead Scoring

Nurture leads using Video

Use Cincopa’s video data and events, such as % of video play and video form submission to generate smart lists.
Enroll viewers and prospects into workflows and score leads.
Assign and alert sales and team members when their leads are watching specific videos, helping them close more deals.

Workflow Hubspot

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