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Shopify Plus is the enterprise version of Shopify, built for brands with high sales volume, multi-region operations, or complex system integrations. It includes advanced capabilities (not available on standard Shopify plans), such as multi-store administration, workflow automation, custom checkout scripting, and direct integration with backend systems. Shopify Plus provides native tools like Shopify Flow and Launchpad for scalable business operations and exposes APIs that support headless commerce implementations. Shopify Plus Admin and Multi-Store Management Shopify Plus introduces the organization-level admin view to manage multiple storefronts from one interface. Teams can access role-based controls, centralized user permissions, and cross-store analytics. For enterprises managing brands across regions or markets, having a unified admin interface prevents operational silos. It streamlines user management, enforces consistency, and reduces admin overhead. Steps to Access and Configure Admin : Step 1 : Log in to your Shopify Plus admin via your organization’s primary account. Step 2 : Navigate to the Organizations section to view and manage all connected stores. Step 3 : Assign team members using permission templates to enforce access boundaries. Step 4 : Use Store Switcher to toggle between stores without multiple logins. Launchpad for Scheduled Automation Launchpad enables time-based automation for product releases, flash sales, price changes, and theme updates. Launchpad eliminates the need for manual updates during time-sensitive campaigns. It ensures consistent execution of promotions, even if teams are offline during launch windows. Steps to Set Up a Launchpad Event : Step 1 : Go to Apps → Launchpad in your Plus dashboard. Step 2 : Click Create Event and define the start and end time. Step 3 : Choose what changes to schedule for product visibility, inventory, and themes. Step 4 : Save and monitor event performance once it runs. Shopify Flow for Process Automation Shopify Flow provides event-driven automation for internal operations like tagging orders, customer segmentation, or triggering third-party app actions. Flow reduces manual tasks and enforces operational rules without writing code. It automates repetitive logic (e.g., tagging high-value customers) that varies across store workflows. Steps to Build a Workflow in Shopify Flow : Step 1 : Access Apps → Shopify Flow in the dashboard. Step 2 : Click Create Workflow and choose a trigger (e.g., order placed). Step 3 : Add conditions (e.g., order total > $500) and actions (e.g., tag as “VIP”). Step 4 : Save and enable the workflow to run automatically. Custom Checkout and Script Editor Script Editor enables checkout-specific logic using Ruby to dynamically control pricing, discounts, shipping rates, and payment rules. Script Editor enables conditional pricing logic that cannot be achieved with Flow or theme edits. Script Editor is checkout-specific and allows logic that Flow cannot handle, such as changing line item prices dynamically. Steps to Customize Checkout Using Scripts : Step 1 : Navigate to Apps → Script Editor . Step 2 : Select a Script Type , then Line Item , Shipping , or Payment . Step 3 : Use the provided Ruby environment to write conditional logic. Step 4 : Test scripts in preview mode and publish them to apply at checkout. Storefront API and Headless Architecture Shopify Plus supports fully decoupled frontends using the Storefront API for developers to build with modern JavaScript frameworks or mobile-native interfaces. Headless architecture gives brands complete control over UI/UX while still leveraging Shopify's backend infrastructure. This allows faster, more flexible storefronts for omnichannel commerce. Steps to Use Storefront API : Step 1 : Enable Storefront API Access in the admin under Apps → Develop Apps . Step 2 : Create a private app or custom app to generate API credentials. Step 3 : Use GraphQL queries to fetch products, collections, and cart data. Step 4 : Build and deploy the frontend on your preferred headless stack. ShopifyQL Notebooks for Commerce Analytics ShopifyQL Notebooks provide a SQL-like interface to query data across orders, products, and customers within the Shopify dashboard. Teams can build internal dashboards and perform ad hoc analysis without exporting data to external BI tools. Non-developers can use it to access structured and commerce-specific insights. Steps to Use ShopifyQL Notebooks : Step 1 : Go to Apps → ShopifyQL Notebooks . Step 2 : Create a new notebook and choose a dataset (orders, customers, etc.). Step 3 : Write queries using the ShopifyQL language to filter or summarize data. Step 4 : Visualize the result as tables or charts and export if needed. Enterprise Video Integration for Product and Content Delivery Shopify Plus supports video content natively at the product level and through advanced customization for landing pages, headless storefronts, and third-party video services. Enterprise merchants often require more control over media quality, CDN delivery, and engagement tracking, especially when videos play a central role in conversion or product education. Shopify allows embedded video in product galleries, theme blocks, and rich text sections using hosted URLs (e.g., YouTube, Vimeo, Cloudinary) or directly uploaded MP4 files. For high-volume catalogs or custom UIs, videos can also be rendered via the Storefront API or Liquid templates, allowing fully tailored playback behavior with branded controls and conditional rendering logic. Steps to Integrate Videos Video integration in Shopify Plus supports native product media, customizable storefront blocks, and API-driven delivery across headless architectures. For enterprise storefronts, video conveys product attributes, demonstrate functionality, or support visual merchandising. At large scale, optimizing how videos are embedded and delivered maintains performance, control bandwidth usage, and ensure compatibility on all devices. For Product-Level Video Go to Products → Add product and upload MP4 files or embed a URL in the media section. For Custom Placements open Online Store → Themes → Customize and use Video blocks within homepage sections, collection pages, or blog templates. If Building A Headless Storefront Use the Storefront API to return video URLs or video metadata associated with products, then render them using your frontend framework. For Global Delivery Host videos on a CDN-backed service like Cloudinary or Vimeo Pro , and embed using iframe or video player SDKs with lazy loading. This supports a media-rich shopping experience while maintaining storefront performance & bandwidth usage under control for large catalogs or international traffic.