Products
Products
Video Hosting
Upload and manage your videos in a centralized video library.
Image Hosting
Upload and manage all your images in a centralized library.
Galleries
Choose from 100+templates to showcase your media in style.
Video Messaging
Record, and send personalized video messages.
CincoTube
Create your own community video hub your team, students or fans.
Pages
Create dedicated webpages to share your videos and images.
Live
Create dedicated webpages to share your videos and images.
For Developers
Video API
Build a unique video experience.
DeepUploader
Collect and store user content from anywhere with our file uploader.
Solutions
Solutions
Enterprise
Supercharge your business with secure, internal communication.
Townhall
Webinars
Team Collaboration
Learning & Development
Creative Professionals
Get creative with a built in-suite of editing and marketing tools.
eCommerce
Boost sales with interactive video and easy-embedding.
Townhall
Webinars
Team Collaboration
Learning & Development
eLearning & Training
Host and share course materials in a centralized portal.
Sales & Marketing
Attract, engage and convert with interactive tools and analytics.
"Cincopa helped my Enterprise organization collaborate better through video."
Book a Demo
Resources
Resources
Blog
Learn about the latest industry trends, tips & tricks.
Help Centre
Get access to help articles FAQs, and all things Cincopa.
Partners
Check out our valued list of partners.
Product Updates
Stay up-to-date with our latest greatest features.
Ebooks, Guides & More
Customer Stories
Hear how we've helped businesses succeed.
Boost Campaign Performance Through Video
Discover how to boost your next campaign by using video.
Download Now
Pricing
Watch a Demo
Demo
Login
Start Free Trial
Digital Rights Management (DRM) protects digital content from piracy and unauthorized use. It controls who can access, copy, or share media like music and live broadcasts. For media companies, DRM protects revenue and enforces licensing agreements. By encrypting content and giving access to approved users, DRM keeps intellectual property secure. Core DRM Technologies and Standards DRM solutions prevent unauthorized access and redistribution of digital content. They rely on a combination of technologies and standards for content protection across platforms. Widevine (Google) Google’s Widevine uses DRM technology and supports platforms such as Chromebooks, Chrome, and Chromecast. It also integrates with HTML5 video through the Encrypted Media Extensions (EME) API. Widevine has three security levels, each suited to different types of devices and content: L1 – Decryption and processing occur within a Trusted Execution Environment (TEE), required for HD and UHD content. L2 – Decryption in TEE, but video processing happens outside secure hardware. L3 – No hardware-based security; all processing occurs in software, used on older or lower-end devices. FairPlay (Apple) FairPlay is Apple’s proprietary DRM solution, designed for the Apple ecosystem, including iOS, macOS, tvOS, and Safari. FairPlay provides device-based playback restrictions and integrates tightly with Apple’s native environments. It uses Apple IDs and hardware authentication to control access to content for high security levels while offering a user experience. PlayReady (Microsoft) PlayReady, developed by Microsoft, is a DRM platform used on Windows, Xbox consoles, Microsoft Edge, and various OTT services. It supports various business models, like subscriptions, rentals, purchases, and ad-supported streaming. Key features of PlayReady include advanced rights management policies, like output control, license chaining, and domain-based licensing. PlayReady is used by broadcasters & operators in hybrid environments where content must be accessible on many devices. DRM Workflow in Content Distribution A DRM workflow involves several steps: Content Encryption , Key Generation , and License Validation . The content is encrypted on the server during packaging, and the DRM license server authenticates requests before releasing decryption keys. const drmConfig = { widevine: { licenseUrl: 'https://license.example.com/widevine', headers: { 'Authorization': 'Bearer ' + accessToken } } }; const player = shaka.Player(videoElement); player.configure({ drm: drmConfig }); player.load('https://stream.example.com/drm-video.mpd'); Explanation : licenseUrl : Specifies the Widevine license server endpoint. headers : Includes an access token for license validation. shaka.Player : Initializes a player capable of handling DRM-protected content. DRM in Video-Specific Mobile Development Platform-Specific DRM Integration Mobile apps use platform-specific DRM: Android uses MediaDrm for Widevine; iOS uses AVFoundation for FairPlay. Widevine and FairPlay are not cross-compatible; each ties to its Operating System. let assetUrl = URL(string: 'https://stream.example.com/fairplay.m3u8')! let asset = AVURLAsset(url: assetUrl) asset.resourceLoader.setDelegate(self, queue: DispatchQueue.main) let playerItem = AVPlayerItem(asset: asset) let player = AVPlayer(playerItem: playerItem) player.play() Explanation: AVURLAsset : Loads the encrypted HLS stream. resourceLoader.setDelegate : Handles FairPlay license requests. AVPlayer : Manages secure playback. Offline DRM and Persistent Licenses Many DRM systems allow offline playback by binding licenses to device hardware. Android’s OfflineLicenseManager and iOS’s Persistent Content Key Storage allow for downloading while maintaining security. OfflineLicenseManager licenseManager = new OfflineLicenseManager(WidevineUtil.WIDEVINE_UUID); LicenseCheckStatus status = licenseManager.checkLicense(drmInitData); if (status == LicenseCheckStatus.LICENSE_AVAILABLE) { startPlayback(); } Explanation: OfflineLicenseManager : Manages stored Widevine licenses. checkLicense : Verifies if a valid offline license exists. Multi-DRM and Cross-Platform Support Streaming services use multi-DRM strategies for content protection on all devices. ExoPlayer for Android and AVPlayer for iOS can select the appropriate DRM based on the device. DefaultDrmSessionManager drmSessionManager = new DefaultDrmSessionManager.Builder() .setUuidExogenousClearEdits(C.WIDEVINE_UUID, C.PLAYREADY_UUID) .build(mediaDrmCallback); player.setDrmSessionManager(drmSessionManager); Explanation: setUuidExogenousClearEdits : Configures multiple DRM UUIDs. mediaDrmCallback : Handles license acquisition for each DRM scheme. Security Challenges and Best Practices DRM systems face security threats, like key extraction and man-in-the-middle attacks. To protect against these threats, developers follow security best practices: Preventing Key Extraction via Memory Scraping Key extraction during playback is an attack vector. To prevent this, use hardware-backed secure environments for key processing and enforce zero-clear policies for sensitive buffers. Blocking Man-in-the-Middle (MITM) Attacks on License Requests MITM attacks target license exchanges to steal or modify DRM rights. To safeguard against this, use TLS 1.3 with strong cipher suites and implement certificate pinning. val connection = URL(licenseUrl).openConnection() as HttpsURLConnection connection.sslSocketFactory = pinnedSSLSocketFactory Explanation : pinnedSSLSocketFactory : Custom SSLSocketFactory that validates server certificates against hardcoded public keys HttpsURLConnection : Forces HTTPS and blocks insecure fallback protocols. Thwarting Reverse Engineering of DRM Clients Obfuscate code using ProGuard or R8 and perform runtime integrity checks to detect tampering attempts. val mediaDrm = MediaDrm(WIDEVINE_UUID) mediaDrm.setPropertyString('securityLevel', 'L1') Explanation: securityLevel: 'L1' : Ensures keys are stored in a Trusted Execution Environment (TEE). Debugging DRM Playback Issues DRM failures arise from misconfigurations in the license server or unsupported codecs. Developers can use debugging tools such as Chrome’s chrome://media-internals or Android’s MediaCodec logs to diagnose issues. player.addEventListener('error', (event) => { console.error('DRM error:', event.detail.errorCode); }); Explanation : errorCode : Identifies the error type, such as LICENSE_REQUEST_FAILED.