A/B testing (also known as split testing) is one of the most efficient ways of optimizing your digital marketing strategy. If you’re seeing low...
John Allen is the Director of SEO for 8x8, a leading communication platform with integrated VoIP contact center, voice, video, and chat functionality. John is a marketing professional with over 14 years of experience in the field, and an extensive background in building and optimizing digital marketing programs across SEM, SEO, and a myriad of services.