Rotating banners, carousels or sliders – whatever you call them, are often found on a website’s homepage. But how effective are they? Opinions are...
How To Create Engaging Captions For Your Videos
Video and text together make a powerful combination. Regardless of where your videos live, captions help to ensure that your viewers are consuming...
How To Add Video To Your WordPress Website
Video marketing has become an integral part of every campaign or project. A survey by Wyzowl from last year showed us that 82% of all marketers...
How to Increase User-Generated Content
User-generated content is one of the most desirable forms of content for many reasons. For one, it offers a personal experience and authenticity as...
10 Rules to Creating a Brand Style Guide with Images and Video
Your brand is defined by what your audience thinks of when it sees your logo or hears your company’s name. It is the voice and tone that drives every...
[Playbook] How to generate more leads using Video
Video content is very successful when it comes to converting leads, which is why it so popular with marketers. In 2018 video moved from being a...
Creating Content that Converts Using Web Analytics Data
What metrics or key performance indicators are most important to your business? When it comes to content marketing its important to find out whether...
10 Engaging Homepage Hero Image Examples
Basically, the term ‘hero image’ refers to a large banner image or video that’s placed front and center on the home page. It’s like an introduction...