Professionals like corporate training managers need to build diverse training programs as the role of corporate training continues to expand. A corporate training video can foster employee development and growth. Corporate videos produce better ROI than traditional training workshops and serve many different training purposes.
Offering employees consistent learning experiences improves their knowledge, helps them to learn role-based job skills, and makes performance more efficient.
Use cases for video in modern corporate learning
Your company may be shifting towards remote work and hiring employees from different cultures. This makes a strong training culture essential. Employees feel the company values them when they have access to relatable, continuous learning.
- Compliance training videos ensure that your employees understand company policies, workplace obligations, and legal requirements. They help you to minimize risks to your company and maintain ethical standards. Remember that these videos may need frequent updates to remain abreast of changing regulations.
- Onboarding videos introduce the vision, mission, and values of your company. You can use videos to reduce onboarding costs and time. Blending important information with a human touch will make recruits feel welcome. They can connect with your vision from day one and hit the ground running.
- Animated explainer videos help to simplify complex concepts such as company benefits. With visuals and narration, information is much easier to understand and retain.
- Interactive training videos contain elements such as quizzes, surveys, and branching scenarios to make corporate training more dynamic. This encourages employees to think critically and apply their knowledge as they learn.
- Live-action videos may be more costly to produce but employees can see real people in real-life situations. This can help them with the practical application of what they learn.
- Screenshare tutorials that record the computer screen provide a good way to offer employees step-by-step instructions. For example, using video tutorials in the skill development process can help you train employees how to use software applications and much more.
- Leadership training videos help employees to cultivate qualities such as communication, active listening, and decision-making. Investing in future leaders can ensure ongoing success for your company.
- Simulation training videos that replicate real-world environments can teach hands-on skills. In industries like healthcare or manufacturing, employees can learn skills by doing without the risks that come with applying them in real-world environments.
- Cultural training videos improve inclusivity and promote cross-cultural communication. This helps to make your workplace environment more harmonious and ensures better collaboration.
- Micro videos are bite-sized videos that only last a few minutes. They focus on a specific topic or teach a certain skill. These videos are quick to produce, easy to digest, and help employees to address their immediate needs.
The Cincopa video hosting platform makes it easy to create, host, and deliver diverse training videos. You can keep them in a central video library and use features such as interactive elements like quizzes and annotations.
Examples of corporate training videos
Compliance training
HSEnvolvy has a workplace safety training video that shows what can go wrong in physically intense jobs. This video for compliance training shows employees why they need to follow safety rules, and that if they don’t, it could put lives in danger.
Diversity and inclusion training
A PwC video uses storytelling for diversity and inclusion training. The live-action internal communication video uses real people from diverse backgrounds. It highlights how people are wired to think in a certain way and calls on employees to self-reflect and be open to changing how they think.
Company culture
Software development firm Atlassian uses an innovative company culture video for its remote workers. It embraces the reality of working from home such as connectivity issues, dogs barking, etc. The idea is that it is possible to build a strong, empathetic company culture when working remotely.
Product tutorial
A Slack micro-video tutorial shows viewers an important aspect of using Slack Connect in only 15 seconds. They can add external partners to a channel and simplify all work communications in one place. The video is easy to digest with smooth animation.
Onboarding video
A Zendesk onboarding video gives potential hires and recruits an idea of what it’s like to work for Zendesk. It has a light-hearted tone and shows employees having lunch and doing other activities. Seeing the environment and staff gives it an authentic feel.
Tips for creating different training video styles
1. Determine goals and outcomes
Before you create a corporate training video, you must understand your goal and the outcomes you want to achieve. What should employees be able to do after watching the video? This enables you to offer clear instructions with achievable outcomes. It also makes outcomes easier to measure.
2. Understand your audience
When you understand the audience for your training video, it will help you to create a learner profile. Understanding demographics such as age, job function, interests, etc. will help you to create relevant content. Think about a specific employee and what kind of content would appeal to them. Does the employee have prior knowledge of a certain topic or not?
3. Choose the right video format
The video format should lend itself to the goal. An animated video can clarify difficult concepts. A screen recording can offer step-by-step instructions for employees to watch and follow. A scenario-based video is best for certain types of training videos such as health and safety training.
Live streaming can save resources, time, and costs when compared with holding physical events. When deciding format, consider your resources, timeline, and goals. You also need to consider the different learning styles of employees when choosing a format.
- Use a script and a storyboard
A script and a storyboard will help you to create more concise videos and refine their focus. The script outlines the video audio and dialogue. A storyboard visually represents each shot in your video. The script and storyboard guide the narrative and visual flow. They ensure the message is consistent and make shooting a video smoother.
- Make use of storytelling
Storytelling is one of the most effective ways to engage the emotions of employees no matter what type of video they’re watching. Use appropriate examples and high-quality, relevant visuals that align with your story to get the message across.
Cincopa allows you to segment your audience and deliver appropriate videos to them. Employees can even use video messaging to convey ideas and demonstrate solutions to problems.
Measuring effectiveness across training types
You need to determine whether your corporate training videos are delivering results. Measuring the effectiveness of training helps you to see whether what you’re spending on training is worthwhile. You can also make improvements where videos are not delivering the right results.
Viewership and engagement
Within specific videos, you can see who views a video, how long they watch, and whether they engage with a video by leaving comments or sharing. If total views and engagement are high it suggests a video is effective and relevant. If they are low, you need to make improvements. If viewers consistently drop off a video at a certain point, you may have to shorten the video.
Effectiveness of specific types of training
By organizing your videos into specific training areas, you can see metrics across an entire category. For instance, if too few employees are watching soft skills training videos, you can find ways to encourage them to watch.
Assessing specific knowledge and skills
Quizzes allow you to assess the effectiveness of specific knowledge and skills. If many employees answer a quiz question incorrectly, you may have to change the content to enhance understanding.
Using Cincopa’s video hosting platform gives you access to advanced video analytics. Centralizing your training videos in one place puts data at your fingertips. You can see exactly how employees interact with videos and how individual videos perform. Access controls also allow you to ensure that only authorized employees have access to specific video content.
Conclusion: Elevating training with versatile video content
Corporate videos serve numerous purposes, from introducing new hires to teaching current employees new skills. Offering your employees continuous, dynamic training increases their loyalty and retention. It also makes them more productive so it benefits your company. Go to the Cincopa home page and sign up for a free trial to discover how you can easily create, host, and deliver a variety of corporate training videos.
