How Impactful is Video Marketing for Your Business?

Did you know 85% of users who watch a video are more likely to purchase?

Video content has become a powerful tool for engaging audiences and driving business results. If you have a SaaS, online education, or enterprise sector business, competition is high. Video marketing provides a way for you to stand out from the crowd. Read on to find out more about strategies you can use so your video marketing will have the most impact.

What is video marketing?

Video marketing is the use of video content to inform consumers about your products and services. It has become increasingly popular due to its ability to engage consumers across a wide range of channels and formats. Most consumers prefer to watch videos rather than to read text.

When looking at the latest video trends, explainer videos are still as popular as ever in video marketing for business. Short-form content is also extremely popular on all major social media platforms.

Explainer videos help you to express your brand story and the benefits of your products in a way that you may not be able to do with text and images alone.

Short-form videos are easy to watch from anywhere and at any time on mobile phones. Short-form videos are also easier to create. As a content creator or marketer, you can test out new ideas and quickly iterate on them.

The benefits of video marketing for businesses are unquestionable. You need to prioritize video content if you want to reach wide audiences and create more brand recognition. Video content can bring you more viewers, likes, shares, and comments. By providing viewers with entertaining, informative, or educational content, you can build trust and increase your conversion levels.

Video marketing for SaaS

Traditional advertising methods do not really suit SaaS (Software as a Service) businesses. You are selling products that consumers can’t hold and touch. In this context video marketing for SaaS businesses can be very effective.

A well-defined video strategy can enhance engagement, increase leads, and propel your conversion rates. One of the ways you can use videos is to demonstrate product features. Animated content is a great tool for making complex ideas clear and improving retention. Multimedia forms of content are also more expressive and help you to use emotion to drive engagement.

Dropbox uses 2D animated video content to help you to understand how it works. There is no text in the explainer video. It uses visual storytelling and a voiceover.

Asana’s explainer video shows the product interface and effectively demonstrates its most important features.

At further stages of the sales funnel, you can go into longer explanations about the advantages of your product in videos like product demos. As a SaaS business, video tutorials with step-by-step instructions are very helpful for customer onboarding.

Most SaaS businesses use videos in their marketing mix. You can’t afford to create boring videos that only feature technical details. Customers want to see solutions to their problems.

  • Your script should resonate with your audience and show how your SaaS product solves a challenge your target customer faces.
  • Using storytelling, client testimonials, and screen demos is vital to show the benefits, features, and user experiences that come with using your product.
  • Cohesive branding, high-quality visuals, and professional animations create a polished look. Every detail down to the background music and voiceover must reflect your brand persona.


Don’t forget about video SEO such as incorporating targeted keywords in metadata, including file names, descriptions, and tags. You need this for search engines to rank them and for consumers to find them.

Video marketing for online educators

Video marketing for online education can boost enrolment, enhance learning experiences, and increase engagement with online education platforms.

Videos are very suitable for online education because they allow students to go through educational content at their own pace. They can pause if necessary, go back to parts they didn’t understand properly, or skip material they understand well.

Videos offer a way for you as an educator to convey complex concepts in a way that boosts student understanding. Animated videos can achieve this well. Students no longer have to struggle to understand complex material in textbooks when they can watch 3D animation of topics like cellular processes. They not only understand complex information better but retain more.

  • By integrating clickable links, annotations, quizzes, and interactive simulations into videos you can increase student engagement.
  • When you directly address a student with a talking head video you can create a powerful connection. This is of vital importance in a virtual classroom.
  • Video engagement drops off after about six minutes so it is best to keep your videos short. If you need to use longer videos, consider video chaptering or breaking them up into several shorter videos.


Other strategies for increasing engagement in online education include using instructional videos, webinars, and student testimonials.

Video marketing for enterprise organizations

Video marketing for enterprise-level businesses depends a great deal on the audiences you need to target. You will need extensive strategies that define goals, audiences, channels, and strategically plan formats and distribution. It’s important for you to receive in-depth insights into video performance so you can make informed decisions. The ability to scale video production is another important factor.

The use of a paid video hosting platform with on-video marketing tools has many benefits for an enterprise-level business. You can make effective use of videos for purposes such as brand building, internal communications, and lead generation. Some impactful videos you can make in this sector include thought leadership videos, corporate announcements, and videos of case studies or testimonials. Videos of real people sharing their positive experiences when using your products or services can have a big impact on potential customers.

Tips for creating these videos involve starting with an engaging introduction and keeping your videos brief to keep viewers engaged. The use of CTAs, contact forms, annotations, captions, and other on-video tools will increase interaction.

How to measure the success of videos

Analyzing the performance of marketing videos is crucial for several reasons. It helps you to understand how effective your video marketing strategies are in achieving your business objectives. Are they successfully driving traffic, providing leads, or increasing conversions? By tracking key metrics and KPIs such as views, click-through rates, and conversion rates, you can gauge the impact of your videos and identify areas where you can make improvements.

Analyzing video performance gives you valuable insights into viewer behavior and preferences. You can tailor future video content to better resonate with your target audience. Video hosting platforms such as Cincopa offer advanced analytics tools to measure engagement, conversions, and ROI.

Dashboards and heatmaps help you to identify which types of videos perform best and which formats or topics drive the most engagement. You could then create more videos on popular topics or adjust the length or format of a video to better align with audience preferences.


Video content marketing engages viewers and provides traffic, leads, and conversions. SaaS, online education, and enterprise-level businesses all need to find specific ways to make their videos stand out from the crowd. Cincopa video hosting platform will help you to store, manage, and distribute your marketing videos and give you access to many on-video marketing tools.

Originally published on June 3rd, 2024
The Blog

How Impactful is Video Marketing for Your Business?

by Simi time to read: 5 min