Inbound marketing tactics today include search engine optimization (SEO), email marketing, online video, social media marketing etc. This has created a great need for good quality content. Content can consist of many different digital assets, from a white paper to a press release, video or blog post.
With the ease of internet access and mobile phones, users consume more digital content than ever before. They want content that’s engaging, educational, and relevant. Today enterprises not only have to understand the importance of creating such content but of finding ways to control and manage it to offer the best return on their investment. CincoTube is a video tube that enables them to do this.
The importance of controlling and managing content
For content to serve its purpose for enterprises, it has to be controlled and managed in the right way. When using CincoTube, IT managers can give users in an enterprise the ability to build their own channels for content and control who they share to, how they share and who they invite. Managers can manage who has access to digital assets by setting different permissions and access levels.
Centralization of digital assets
There is no time today to juggle multiple systems or create new content for every endpoint. This causes frustration as well as security and productivity issues.
In many organizations, content developers work in different systems than front-end developers. Teams have to create multiple versions of the same content just to work on different-sized screens, and then IT often has to spend hours on tedious tasks and updates.
Centralization enables an IT team to deliver value faster and use data to drive experiences. It can help empower content creators to deliver the type of experiences consumers expect. Better cross-team collaboration reduces the possibility of costly miscommunications.
CincoTube offers a platform where it’s possible to centralize all files in one space. Users can easily access videos, podcasts, images etc. when they need them. Centralization of digital assets offers easy access, greater brand consistency, more productivity and better security.
Common Practices of Managing Content
Content marketing generates traffic, conversions, and leads if it is effectively controlled and managed. There are significant losses that go hand in hand with poor content management. It reduces employee efficiency, can harm the overall reputation of the business and result in a loss of traffic, conversions and sales. Here are some common content management practices.
Set clear goals for content creation
An effective content management strategy must start with a clear goal for the content that’s aligned with enterprise goals. There can be many different goals for content, such as brand awareness, talent recruitment, lead generation or customer engagement.
Identify and understand a target audience
Thorough research is necessary to find out the specific pain points and needs of ideal customers. How much time do they spend online, and which channels do they use most? What types of content do they prefer? By creating buyer personas, it is possible to produce relevant content aligned to every stage of the buyer’s journey.
Use an editorial content calendar
An editorial content calendar offers a visual workflow. It allows content managers to outline their goals and schedule work for the day, week or month. It enables them to track content types, authors, publish dates and promotional channels. This ensures consistency and means they can communicate content strategies to other internal stakeholders.
Build in security from the start
Privacy and data security are essential for any organization. It’s important to have the type of architecture to ensure safe third-party integrations and secure storage of sensitive data. On CincoTube, data safety and security is of top importance.
Scalability is a major issue today, especially for enterprises that use huge quantities of videos. When the backend and front end are decoupled, it is easier to make updates or changes without redesigning the whole system.
Deliver content across many channels
It is important to be able to distribute content at any time across different platforms, channels and devices.
Integrate all enterprise software
When all enterprise software works together seamlessly, it supports greater productivity. Teams have secure access to the same content in whatever system they use. This helps to keep content aligned across teams and channels.
Creating and publishing content is not enough. Measuring results helps with determining whether goals have been achieved or not. Actionable analytics help with understanding audience reaction to digital assets.
Aggregated statistics and video heatmaps help with seeing how viewers engage with content and where they drop off. Insights from analytics allow enterprises to optimize their videos and produce more engaging content. Teams can identify opportunities to re-use best-performing content, which can save time and resources.
Distinguish between public and private content
CincoTube is a videotube with public and private channels. Owners can add a workspace and create either public or private video channels.
Administrators can add or remove channel content, change the name and description and change privacy settings. They can keep control over who watches what content and when.
Owners and administrators can invite contributors to add content, and they can delete content, too but have no other access. As brands value user-generated content today, it helps to have a virtual space where external contributors can upload their own content and engage with other users’ content.
User-based permissions give an enterprise control over who can upload digital assets. Different users can be given permission to only use those assets central to their role. Restricting access to sensitive content or limiting download privileges on certain files helps to minimize usage violations.
With public and private channels, internal content collaborators, external contributors, sales teams etc., can all have access to the materials they need in a secure, self-serve environment.
Benefits of CincoTube for enterprises
Using CincoTube as a videotube has many benefits for enterprises that make it superior to using a free platform like YouTube. Customization and improved security are just two of the benefits. YouTube was not designed for business purposes, whereas CincoTube is specifically designed for enterprise use. It facilitates the delivery of on-demand or live video across internet protocols.
Managing and controlling digital assets is easier from a centralized location. Having an overall perspective offers better access, more productivity, greater brand consistency and more security.
When digital assets are stored in a central location, it enables better search functionality and reuse of assets. CincoTube makes videos easily searchable.
A searchable database makes it easy to upload videos, tag them, add metadata, and organize them by properties or topics. Quick and easy access to the right digital asset at the right time enables all teams in an enterprise to meet vital business goals.
The ability to share digital assets in real-time enables all employees to cooperate and collaborate more efficiently.
Live streaming helps to improve brand communication and take marketing to a new level. Privacy and data security include encryption from video uploading to transmission, storage and playback. The interface is flexible and able to adapt to different devices and operating systems making it usable and approachable.
Understanding which content to serve up to whom is a shot in the dark without a complete view of online customer behavior and how content performs. Comprehensive analytics on CincoTube makes measuring results and basing improvements on insights from data possible.
Using a video-hosting platform like YouTube carries the risk of confidential, valuable data being leaked or stolen. With more individuals working remotely than ever before, security is more essential than ever.
When using CincoTube, it is possible to share certain digital assets internally in private channels without worrying about them leaking to the general public. Administrators can control who watches what content. Users are only given permission to access what they need for their job. Such safety features are essential to deter unauthorized sharing of content.
Content delivery networks (CDNs) ensure that all viewers can see the quality video, and enterprises can deliver them across any device, screen, browser or platform. Viewers are served video content from a server closest to them from a widely distributed network of servers. It is essential to have flexibility in where to allocate specific resources, and CincoTube offers this flexibility.
Customization of videotube is easy. Enterprises can add their own logos, colors and choose settings that offer the best customer experiences. Using a video watermark means others can’t pass off content as their own. Enterprises can also add customizable CTA’s to drive engagement.
CincoTube integrates with email marketing, sales and marketing automation platforms to offer greater productivity. This automates and enhances the distribution process across channels and systems.
CincoTube offers a comprehensive way to host and manage digital assets. It allows enterprises to get the most ROI out of their videos, images, podcasts and other content. Managing and controlling all types of content is possible with many features such as customization, advanced security, analytics and seamless integration capabilities. Powerful control and management capabilities reduce waste, improve operational efficiencies and save time and money.