E-learning videos are powerful for education and internal training. You may underestimate their value as marketing material. E-learning videos contain rich content that can fuel your marketing strategy, especially on social media. You can repurpose e-learning videos into engaging social media content that boosts your brand visibility and drives traffic to your courses or offerings.
You can often repurpose e-learning video content you already have with minor modifications. It can save you money and time if you do it correctly. Quizzes, simulations, e-learning games, and using interactive features can breathe life into old content.
Repurposing video content makes it go further and work harder for you. You will have a constant stream of content ready to post and be able to connect with learners on a variety of channels.
You can reach learners who won’t visit your e-learning platform but will scroll on TikTok or Instagram. The more content you post across social media for online courses, the more you increase your digital footprint. This improves your SEO and discoverability. Sharing your educational content can also position you as an expert in your field and well-placed snippets can generate leads for your courses or website.
What types of content work well for repurposing?
Content that works well is usually longer content that’s engaging and visually appealing. It may be an expert interview or a high-quality screen recording with voiceovers. It may be an explainer video, a lecture or a webinar. One training video alone can generate many pieces of micro-content. An educator can turn a 12-module course into many other forms of content that help to increase course enrollment.
Lectures
Lectures can be a great source of content for short video clips, quotes, and engaging visuals. It’s important to pinpoint the most shareable moments from a lecture. Consider what would resonate most on different social media platforms.
Key statistics or quotes from lectures can make visually appealing graphics for platforms such as Instagram or Facebook.
Key concepts in lectures can become infographics for use on LinkedIn. Live streaming a lecture and then saving it as an on-demand video allows learners to access it later at their own convenience. The infographic on LinkedIn can link to the lecture.
Webinars
- Webinars, especially ones with Q&A sessions, can provide plenty of material for marketing purposes.
- Create “Did you know?” tips for micro-lessons on social media platforms that draw learners to your webinars.
- Make teasers that hook viewers with a question and invite them to attend a webinar.
- Show a behind-the-scenes short video about the instructor who will lead the webinar.
- Create short videos for social media that highlight key moments or speakers from the webinar.
Demos
How-to demos can become explainer reels and short-form learning videos to post on social media platforms.
The Cincopa video hosting platform makes it easy for you to create a content pipeline from an existing e-learning library.
How to create social-ready formats
Engaging social snippets, reels, teasers, and promos can promote your courses on social media, attract new learners and grow your audience. You need to optimize your repurposed content for the different social media platforms.
Use the right format
- Reels, TikTok, and Shorts should all be in vertical format (9:6).
- YouTube and LinkedIn require horizontal format (16:9).
- Square format (1:1) is for an Instagram feed.
- X format is also horizontal (16:9).
Use the right content forms
High-energy how-tos or surprising facts can work as Instagram Reels. You can use branded templates to create them and add music and text overlays.
- Short, fast-paced videos with personality work best on TikTok.
- General branding posts can go on your Instagram feed.
- Teasers and summaries will work as YouTube Shorts with CTAs to your full content.
- On LinkedIn, you need to use professional clips and thought leadership material.
- On X, you can post news-style clips with strong headlines.
- Audiograms or short video clips that combine audio with visual elements, can promote podcasts and include a link to the full podcast.
Keep it short and focused
- Reels, TikTox, and Shorts should be between 15 and 60 seconds.
- Mini-lessons on YouTube should be about one to three minutes.
- LinkedIn videos should be 30 to 90 seconds.
Add a clear CTA
Viewers should know exactly what to do next, such as “follow for more.” It helps to show a CTA halfway through and again at the end of a video.
Make sure content is optimized for mobile
Most social media users watch on their mobile devices. You must make sure visuals are clear and text is readable on small screens.
Tips for editing and branding repurposed videos
- Edit content to make sure it doesn’t contain off-topic content or filler words. You need to make it as tight as you can for it to work well on social media.
- Add subtitles to ensure that learners who are hard of hearing or are non-native speakers can also engage with videos.
- Use your logo and other brand elements on repurposed content to create a consistent brand image.
- Embed hashtags or campaign tags so learners are able to find your repurposed content.
- It helps to create intro and outro templates. Intros should be short and focus on creating visual impact. Outros should include a CTA, such as “watch the full course.”
- Batch editing content can help to maintain brand consistency.
On the Cincopa platform, you can organize, trim, and brand video clips so you can publish them on multiple platforms. It also has many customization options that help you to promote your brand.
Best practices for platform-specific distribution and scheduling
Identify your main social media channels
It’s almost impossible to be successful on all social media channels, so you need to pick the ones your learners use. Check analytics to see on which platforms your videos perform best. Then explore the types of content your prospects engage with most on these platforms. You can use video messaging to ask them what types of content they would like to see.
Cross-promote on different platforms
You can create a video for YouTube and also share it on X and Facebook. You don’t have to limit yourself to one type of content for each platform. Scheduling tools such as Buffer and Hootsuite help to automate cross-platform publishing. If you have a global audience, it helps to “localize e-learning videos” so learners of other cultures and who speak other languages can understand them.
Plan how to repurpose before you write
You can get ahead of the game by thinking about what parts of a pillar post you could repurpose before you write it. This makes the content creation process more organic.
Schedule content posting
It’s crucial to have a social media calendar in place. You need to map out where and when to post your repurposed content. You may repurpose a pillar post into a Twitter thread, a 20-second video clip, an Instagram reel, an infographic, and a two-minute video.
On the same day as you publish the pillar post, you could publish a thread on Twitter. The following day you could post an Instagram Reel. Two days later you could post the 20-second video on TikTok. A week later you could use the two-minute video on Facebook. The infographic could appear a few days later on LinkedIn.
Analyze the performance of repurposed content
The final stage is to understand which pieces of repurposed content perform best. Video marketing for EdTech can be very powerful if you keep working on your video strategies and improving them. When you know what types of clips, formats, and topics perform best, you can keep evolving your strategy.
Cincopa offers advanced analytics so you can analyze the performance of your repurposed content and improve it.
Conclusion: Turn every course video into a growth opportunity
When you repurpose e-learning videos, it can save time and money and ensure you have a constant stream of content you can post on social media. This will improve your reach and discoverability. Every course video provides you with many options for growing your brand and finding leads for your online courses or offerings. On the Cincopa home page, you can sign up for a free trial and find out more about how it supports repurposing of videos and distributing them on social media for marketing purposes.
