Creating an e-learning webinar that works for you long after hosting it may take some initial effort but it is definitely worthwhile. As an e-learning marketer, online course creator, or other online education provider, you can get long-term value out of your live webinars. They don’t have to just be one-time events. After live streaming, you can repurpose webinars for e-learning into evergreen video content. This helps to maximize your reach and your ROI.
Webinars are underused as long-term assets despite the fact that they’re the most preferred format for learning, according to research. Many B2B participants watch webinars on a daily or weekly basis. Educational video reuse in the form of on-demand content provides viewers with valuable, informative content. Many participants find value in the Q&A sessions at the end of webinars. This shows how much they appreciate interaction and feedback which video messaging can also provide.
An evergreen webinar will deliver value at any time and you don’t need to repeat the live presentation. When you schedule them to automatically run on a recurring basis, you have a way to consistently engage prospective learners and generate leads.
These on-demand webinars allow learners to access and watch them when it suits them. This provides ongoing exposure for your content. Your evergreen video gallery can provide learners with content that’s right for them at different stages of their e-learning journey.
How to edit and repurpose webinar recordings
Webinar content gets over 60% of its views on-demand after the live event ends. One webinar can generate a variety of content pieces. You can customize the content to suit different learners and the stage of the learning journey they are in. You can use it in various formats and on different channels. Many marketers get more leads from a repurposed webinar than from the original one.
- It’s important to choose webinar content that will stay fresh, relevant, and useful over time. Don’t include time-sensitive material which can quickly lose its value. Webinars must provide ongoing learning opportunities, such as enhancing skills. Tutorials and how-to content can work well for this purpose.
- Your original webinar must consist of high-quality content that effectively communicates a message if you want to repurpose it. Decide what you want to achieve, such as increasing leads. If you have goals you can measure, it helps with your content creation.
- When you structure your webinar, you need to outline the main points to cover. This makes sure the flow is logical and insights are actionable. Doing this enables you to easily create webinar clips that contain the most relevant points of the webinar.
- Use a video hosting platform that makes your webinar recording available as on-demand content right after broadcast. Cincopa will help you to live stream your webinars and save them to offer as on-demand content. You can edit the content and add interactive elements.
- Editing the saved recordings helps to enhance their clarity. You can remove any errors, awkward pauses, or unnecessary material. This ensures the final content is concise and your message is clear.
- When you use interactive elements such as polls and calls-to-action (CTAs), it makes the content more dynamic. A poll could ask a question about the content for viewers to answer. A CTA could ask viewers to “click here to watch the full recording.”
- Adding captions and transcripts makes on-demand webinars accessible to learners who want to watch without sound or to foreign language speakers. By localizing e-learning videos, global learners from different cultures can access them.
- Analytics tools help you to understand viewer behavior and measure the success of a webinar. In-depth insights from these tools can help you to refine your content and your strategies.
Best practices for embedding webinar clips into courses or lead magnets
You can break long webinars down into short, topic-specific clips to use in courses or as lead magnets. Make them engaging by identifying the most engaging, entertaining moments in a webinar. Evergreen webinar content clips must offer value and be relevant to learners.
Contextualize clips
Before and after a clip, you can explain why it matters and what a learner should take away in an intro and an outro. A downloadable summary or transcript can help to reinforce key points.
Adapt clip length
Adapt the length of a clip to the specific platform and purpose. Shorter clips work better as lead magnets. Longer clips are more appropriate to use for in-depth courses.
Brand clips
Consistent branding in the form of your logo and brand colors can help to reinforce your brand identity in online course marketing. Custom thumbnails can increase click rates and make clips feel like part of a unified product.
Use interactive elements
Asking short questions straight after clips helps to reinforce learning. For example, you could ask, “How could this apply to your work?”
Position clips effectively
In courses, clips can offer expert insights or real-world examples within the structure of a module. In lead magnets, clips should offer a quick win or solution to a specific problem. Positioning clips as ‘expert tips’ helps to build trust and authority. Downloadable PDF lead magnets can contain QR codes that link to clips.
Ways to use evergreen webinar content
You can repurpose webinar video content in many ways and use it on landing pages, in email drip sequences, and in social media teasers.
On websites
You can create an on-demand library of webinar content on your website. Embed them on a dedicated landing page or use a branded video channel with the help of a private video hosting platform. They become a knowledge base that learners can access long after watching the initial webinar. Grouping webinars by topic or content type can help learners to easily find what they’re looking for.
Embedding webinars in blog posts can provide additional context and drive engagement. This works best if the blog post builds on the topic of the webinar. Blog embeds can drive over 50% of on-demand webinar views.
For onboarding
A webinar video strategy for onboarding can offer new hires on-demand training to access when it’s convenient for them. This ensures consistency in training and relieves the burden on live trainers. By breaking down content into digestible segments with interactive elements, evergreen webinars can significantly improve the onboarding experience.
In emails
You can email learners who didn’t attend a live event and invite them to listen to it as video-on-demand.
By setting up different audience segments based on interaction with your emails, you can offer various forms of content from repurposing a webinar, such as a podcast or an e-book to download.
Whatever email drip campaigns you use to automate your marketing, you need to find ways to promote your evergreen video content.
On social media
There are several ways to repurpose your webinar content on social.
- Compiling the most impactful moments from a webinar into a short highlight reel can grab attention on social media platforms. It can attract a whole new set of learners to watch an on-demand webinar.
- You can even use the same content you used to tease the live webinar to drive viewers to the on-demand webinar on your website.
- Transforming data and insights from webinars into bite-sized graphics or infographics can engage your audience. The bold, colorful graphics will capture their attention while scrolling on platforms like Instagram or Facebook. You can use quotes by expert speakers to create these graphics.
- Look for moments where speakers give step-by-step guidance to create ‘how-to’ snippets that you can use on platforms like YouTube.
Tech and hosting
It’s important to use responsive video players and to host videos externally to optimize load speed and ensure quality viewing.
On the Cincopa home page, you can find out more about how it helps you to host, edit, organize, and analyze webinar videos. This turns them into searchable, interactive evergreen resources.
Conclusion: Extend the life and impact of every live session
When you repurpose webinars for e-learning, you can turn them into evergreen assets. A single event becomes multiple pieces of content that keep engaging learners. This gives you more opportunities to connect and stay top of mind. You extend the lifespan of your content, improve your ROI, and satisfy different learning needs. Every piece of content becomes a new entry point to your funnel. You can sign up for a free trial on the Cincopa website.
