Organizing and promoting an event is hard work, even if it’s a small one. One of the most significant challenges is the marketing. Today you have many more ways to promote it than in the past with all the social networking opportunities. At the same time, so many people are promoting events using event galleries that you have to find a way to make yours stand out from the rest.
Have a multi-faceted plan
You won’t get the results you need if you only focus on a single platform. You need to diversify but in an organized manner. You also need to make sure that your website is well configured and information, such as times and dates of the event, is easy to find.
Use photo galleries
One way to promote an event is to post galleries of photos. People usually respond more to such galleries than to text. You may want to include photos of recent events you have organized, the venue for the event and any other related photos. Social networking platforms often offer essential tools for making a gallery, but in a case like this, you need to underline your professionalism and make your event information website shine.
Cincopa is a company that offers professional image and video hosting solutions. If you want to market on many platforms without having to deal with technical issues, this company may be the answer for you. You won’t have to bother about such topics as resizing photos.
All you do is upload your photos, choose a skin from a vast selection, and you will be given a code to embed on your website. This code is automatically updated when you want to add new photos. Your photo galleries will look completely professional with minimal effort on your part.
Videos are often the best way to show an event. They are especially helpful when promoting concerts, performances or trade fairs. With Cincopa, once again, uploading and embedding your video is easy. It is automatically resized and made suitable for various resolutions, browsers, screens, and mobile devices.
Your video won’t get lost among all the others on YouTube. People will not have to watch advertisements before watching your content, and there will be nothing from competitors to distract from it. You can market your content on various social channels and analyze how your strategies are working. Your videos will be optimized with beneficial SEO features. Analytics tools will show details such as many views, the distribution between domains and the traffic generated daily, monthly and overall.
Collaborate with other event promoters
You may have a similar target audience to another event promoter. This does not necessarily mean you are competitors. If you cover different areas and don’t have a date conflict, this can find ways to collaborate. Cross-publication can work very well.
Create an excellent event
Sometimes you’re so distracted by marketing that you forget about the event itself. The buzz created by attendees who loved your event is the best way to ensure that people will be lined up to buy tickets to your next event.
Whether you have to organize a party, wedding, or a large concert, use these tactics and tools to help you get the attention you need.