Did you know that ‘content is king’ was changed to ‘video is king’?
Because nowadays, every business is creating content to stand out from the crowd. But what all of them aren’t doing is creating video content. After reading the statistics of how powerful videos can be, I am sure you will start working on a video marketing strategy yourself.
- In 2020, 92% of marketers say that video is an important part of their marketing strategy.
- People will spend 100 minutes a day watching online videos in 2021.
If you aren’t convinced yet, let me explain to you what all your video marketing can do for your business.
Benefits of video posts on social media
1. Short videos can easily grab a user’s attention
Posting videos is the most impressive way to hook your followers to your brand. Imagine reading a lengthy paragraph vs watching a video. Any user will be more interested in the explanatory video because it saves time and communicates the message with relevant visuals.
Social media is moving faster every single day and is already saturated with content. To capture your users’ attention, you have to promise to consume less of their time.
And, how do you do that?
By creating short videos, of course!
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Have a look at how @buzzfeedtasty smartly posted a small video to grab the user’s attention and then posted the full recipe link in their bio. I can’t deny that this is how the pro marketers do it.
2. You can creatively pass-on a message or tell a story
Telling your business’s story to your audience can help in building an emotional connection with your followers. And, the best way to do that is by communicating through videos. This attempt can have a great impact on your active customers’ figures.
Videos can also be used to pass on a brand message. Remember, however to only about one thing at a time. Don’t confuse the audience with a bunch of data and messages (unless you operate in a niche that commands this).
If you already have a bunch of videos that don’t match with what I am conveying, don’t worry!
You can always repurpose your old videos and create them as concise videos with clear a call-to-action and TOP keywords with the help of a daily rank tracker.
Pro tip: Never state the entire message of your video out loud.
Always leave viewers curious at the end of the video so that they continue on to learn about your business.
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Flying 55 million people around the #globe each year generates a lot of #waste — 30,000 tonnes in Australia alone. That’s tens of millions of coffee cups, plastic cutlery and plastic bags. Today the #Qantas Group has committed to change that. By the end of 2020, we’ll use 100 million less single-use #plastics each year and by 2021, we will cut 75% of our waste to landfill.
@qantas creatively shared an environmental message by showcasing an employee. This is a smart move; they not only created authenticity, but also shared a message which showed that they care about things outside their business.
3. You can stay up to date with the trends
You can easily become a hot topic of social conversations if you are up to date with the trends on social media. But when you are following trends, you don’t know what’s coming your way tomorrow; forget about the next month.
So you have to be prepared with the right set of tools in your online marketing arsenal. And, videos are the most important part of it. With videos, you can not only attract more audience but even express more creatively when creating trends.
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This is how @nike made a short video clip to take a stand against racism to follow a global trend.
4. You can have unbeatable ROI
Backed by statistics, 89% of video marketers say video gives them a good ROI. This is an impressive number and that is why almost all the marketers are clamoring to use it. The ROI on videos is increasing each day and the graph curve is always rising.
By being entertaining, videos tend to build a connection; this explains why social media posts with videos have 48% more views.
You must be excited by now to schedule a bunch of videos on your social media networks and nail your video marketing strategy. Before you rush through it, let’s take a look at a step-by-step guide on how to schedule video posts on social media.
Steps to schedule video posts on Facebook
First off, go to your Facebook page (duh…😊)
After opening and viewing your page, you should find the “Publishing Tools” option and click on it.
After clicking on this button, you can easily create a post by clicking on the “Create Post” button on the top. This page also allows you to manage all your previously scheduled posts.
After creating your post, you can further click on ⬇️ and select the “Schedule Post” option. Now, you can choose the date and time when you want your video to be published on your Facebook page.
Other than videos, you can also share different posts, like contest page, discount page, YouTube videos, and blog links to add more pennies to your pocket and generate more conversions.
Steps to schedule video posts on Instagram
Instagram doesn’t allow direct scheduling through its app. However, marketers have found several ways to do that. Previously, marketers used third-party tools to schedule posts on Instagram but now things have changed. Today, Instagram posts can be scheduled through Facebook’s Creator Studio.
Great news: Instagram posts and IGTV videos can now be scheduled up to six months in advance.
You can link your accounts in the Creator Studio to gain access to Instagram scheduling. Click on the Instagram icon on the top right. Once you are connected, you’ll see a large blue “Create Post” button in the top-left corner of the screen.
Clicking that button reveals two options: Instagram Feed or IGTV.
Select the option you want and continue with the prompts to schedule your videos.
Below is how your IGTV video scheduling dashboard will look like on a desktop. Fill in the details and you are good to go.
Steps to schedule video posts on Twitter
You can begin by going to ads.twitter.com and sign up for an advertiser account. After you have signed up, you can either select the blue “Compose Tweet” button or go to the new “Creatives” tab and select “Tweets”.
Choose “Only Scheduled Tweets”.
Then, select “Compose a scheduled Tweet” to create a new tweet with your video.
You can then create your tweet and select a date and time for the same.
You can also promote blogs, images, text-based tweets, etc. by following the same steps on Twitter. You might also have a lot on your plate. So, if needed, you can appoint a third-party Twitter automation tool to make your work easier. Using these tools will any day be better than manually creating and scheduling content every single time. Now let’s talk about the performance side of the tweets and how to gather valuable data to analyze comments and reactions to your tweets. For that, you can make use of a tweet scraper which basically does the job to develop a simple program based on some APIs to make the task of collecting tweets easier.
Steps to schedule video posts on LinkedIn
Scheduling on LinkedIn is possible, but not without the help of third-party tools. You can easily appoint a scheduling tool and link your accounts to regularly manage your posts. Let me take you through a tool and explain how you can schedule your LinkedIn posts.
Begin with connecting your profile and page both. Once you click the connect button, you will be redirected to the social media platform and be asked for authorization. In order to continue, you will need to grant all permissions required.
Click on “Accounts” > “Manage Accounts” and select the social media accounts that you want to define time slots for.
Now, to create your first post, click “Posts” > ”Create Post”
Here is where you can add videos to your post on SocialPilot. You can also import videos from your computer, Google Drive, Dropbox, and Box.
Choose the LinkedIn platform from the horizontal bar and you can add post to the queue. In case you don’t want to follow your posting schedule, you can choose from these options:
Share Now, Share Next, Schedule Post, Repeat Post.
Steps to Schedule Video Posts on TikTok
Scheduling videos on TikTok requires you to have a third-party scheduling tool. Let’s take SocialPilot for an example. After logging into your SocialPilot account, click on “Accounts” > “Connect Account” > TikTok
After that, you can click on “Posts” from the vertical bar on the left and click “Create Post”. You can now click on the video icon to upload a video. Select your TikTok account on the right and click on the “Add to Queue” button.
Steps to schedule video posts on Pinterest
After you have logged into your Pinterest business account, you can click on the plus sign on the top left of the screen and then click “Create Pin”.
Choose an existing board to save your pin to from the drop-down menu, or select “Create board” to create a new one.
Select the video for your pin and add necessary details i.e., title, description, destination links, etc. Select the option “Publish at a later date” and choose the exact day and time when you want your pin to be published.
Hit the “Publish” button and you have now successfully scheduled your video on Pinterest.
One last thing
Social media is slowly becoming a world of videos and your business should make the most of it. Though Twitter, Facebook, Pinterest and Instagram provide built-in video scheduling features, LinkedIn and TikTok do not. However, accessing each individual site or app can be time-consuming. A centralized platform can help you unlock your social media video marketing campaigns’ true potential.
Tools, such as SocialPilot, provide a single dashboard where you can manage all your social media platforms and schedule video posts on all of them. Here is an example of one of the social media scheduling tools – SocialPilot.
If you and your business plan to start posting a lot of videos on social, these kind of platforms can be a game changer for you.