Why video collaboration is important for your organization

Organizations must optimize their collaboration tools to maintain a competitive edge within their industry.

Remote work with video conferencing

Technological advancements have changed the way we do business and communicate within businesses, and companies need to embrace these changes to stay relevant.

One of the most impactful technological advances in recent years within the business space is video conferencing, which allows multiple people to communicate over the internet through video. 

Video conferencing holds numerous benefits for any organization, connecting executives, managers, and employees, no matter where they are in the world, allowing for effective real-time communication between everyone involved.

Since the COVID-19 mandated lockdown worldwide, most organizations have had to work remotely, necessitating an increased need for video collaboration.

As such, the immediate post-COVID period saw a 90% increase in video conferencing software downloads, while 60% of staff in organizations reported having more video meetings after the pandemic. 

In this post, we explore how video collaboration shapes the corporate world and how it can benefit organizations.

Why is video collaboration required in an organization post COVID?

Zoom video call between coworkers

The COVID pandemic threw the business world into chaos. While remote work and video collaboration already existed in the pre-COVID era, they were not largely embraced by organizations. 

For many enterprises, embracing remote work and video meetings meant reduced productivity and weakened camaraderie in the corporate space.

However, with the measures put in place to curb the spread of the COVID infection, video collaboration became an essential tool in the armamentarium of organizations.

As the world rises from the ashes of COVID, changes are expected in the work environments.

Business owners, managers, and employees have seen what is possible through remote work and now view it as an essential part of the work-life. 

Indeed, 50% of workers in a survey responded that they would not resume jobs that did not offer an option to work remotely. 

Organizations will largely require video collaboration for the following reasons Post-COVID;

1. Organizations need to protect the health of employees

Obviously! COVID was a worldwide health emergency that caused the death of over 5 million persons. Even though we’re past the worst of it, we’re not yet out of the mud as more variants continue to be discovered. 

In light of this, video collaboration enables enterprises to limit contact between employees as some get to work from home, creating a less congested workspace, thus helping curb the spread of the virus.

2. But work still needs to get done, and productivity must be maintained

Video collaboration enables organizations to slash their on-site workforce while maintaining optimal work schedules. Project managers can host meetings where team members share their progress reports and agree on new directions from where they are. 

In a survey, 77% of employees responded having increased productivity while working remotely. Enterprises can key into this individual trend to boost productivity at an organizational level. 

3. An essential way to maintain internal communication and help people feel connected.

Post-COVID, teams will be increasingly geographically separated as more people work from home – some team members may even work from separate continents. 

As this is the case, video collaboration enables organizations to maintain internal communication, which puts all employees, new or old, and managers on the same page regarding the company’s goals, products and services, and new frontiers to explore. 

Aside from that, out-of-work meetings can be set up between team members or between managers and team members, helping them feel connected to each other wherever they may be.

4. Organizations need to adapt to a workforce that demands remote work

In 2019, a State of Remote Work report showed that 42% of remote workers planned to work remotely more frequently in the future. In an Owl Labs survey, 50% of employees responded that they would not return to jobs that did not offer remote work options post-COVID, 

With this statistic in mind, remote work has become necessary for any company to recruit and retain the best employees, underscoring the importance of organizations investing in video collaboration software. 

Importance of video collaboration and internal communication within an organization 

View of employees collaborating on a shared table

The importance of video collaboration and internal communication within any organization cannot be overemphasized.

Here are five benefits that organizations can gain from them.

1. Video collaboration reduces operational costs

Internal communication enables members of an organization to keep up with its latest goals, products, and directions. Hence it is a vital cog in any company’s functionality. 

Effective internal communication requires that all members come together to share their ideas in real-time.

For many organizations, this requires that staff members fly in from different locations, lodge in hotels, and transport themselves to the meeting site, which can be very expensive.

By allowing members of an organization to work or key into meetings from home, videos significantly reduce these costs.

COVID imposed lockdowns demonstrated how many organizational activities could be conducted remotely through video. And as the dust settles, many organizations have keyed into the trend.

In an industry dive survey, 96.2% of organizations report having some members of staff working remotely post-pandemic, with this trend having the potential to increase company savings by over 20%, even with increased meeting attendance.

In the past, when the only alternative would be telephone communication, such expenses were deemed necessary.

The importance of seeing each other during a meeting is critical. Picking up on body language and establishing a real, human connection is essential, especially in the business world.

Major technological breakthroughs have allowed for that human, face-to-face communicative experience without participants needing to be physically in the same room.

2. Video Collaboration allows organizations to achieve more in less time

Effective communication spreads ideas throughout an organization, allowing individual strengths to shine. However, scheduling in-person collaborative meetings is often difficult to coordinate, leading to a waste of valuable time. 

With video collaboration, meetings can be set up whenever, and individuals can participate wherever convenient for them, allowing organizations to save time and boost creativity amongst employees since they tune in to meetings from a convenient, relaxing space.  

Also, since videos can be recorded and shared, employees who miss out on an initial meeting can easily catch up on details of every topic discussed, allowing them to build on it and make their contributions.

3. Increased organizational productivity

Over 85% of business executives and employees pin down workplace failures on a lack of effective collaboration and communication.

If employees do not understand the overall strategy of a business and what their role is within the said strategy, they get disengaged, leading to poorer productivity. 

Research has shown that improved internal communication can improve organizational productivity by as much as 25%. Effective communication increases employee engagement, enabling them to understand their role within the organizational setup and improve their productivity.

In a survey, 91% of employees who understood their role within their organization reported working towards the organization’s success, compared to only 23% who did not understand their role.

4. Video Collaboration Increases Employee Engagement

Optimal employee engagement is critical for any organization to achieve productivity and profitability, and this can only be attained through effective internal communication. 

Statistically, companies with effective internal communication practices are 4.5 times more likely to have highly engaged employees than companies that don’t.

Effective internal communication is defined as communication that actually reaches employees.

Research has shown that 75% of employees are more likely to watch a video than read a document and can remember up to 80% of what they watch from videos compared to 10% of what they hear and 20% of what they read. 

Collaboration videos open a channel for two-way communication between employers and employees. Everyone can participate in discussions, share ideas and make inquiries from anyone, breaking the traditional barriers with physical meetings.

Videos provide an opportunity for managers to communicate their vision more personally and engage with employees. 

5. Videos enable companies to reduce their waste generation

As much as videos benefit companies in terms of saving costs and improved productivity; one extra benefit of video collaboration is that it enables organizations to reduce their waste generation and carbon footprint. 

By using videos instead of flying employees worldwide, companies contribute their quota to green energy and climate change reversal.

Through videos, the need for papers as an internal communication tool becomes reduced, creating less waste within organizations. 

How an improvement in video collaboration with a centralized video platform can increase ROI

Digital Asset Management keep corporate communication on one centralized digital platform

Video hosting platforms that enable video marketing complement video conferencing platforms that enable video collaboration. By using only one or the other, organizations miss out on the benefits of both systems.

Centralized video platforms allow organizations to integrate the benefits of video conferencing with video marketing.

ROI or return on investments measures an organization’s output against its input. By integrating popular conferencing software like zoom, centralized video platforms add more value to any organization, helping to increase its ROI.

1. Easily Organize Recorded Meetings for Optimized Search

Improving video collaboration means creating a stockpile of video recordings that need to be returned to very often.

With a centralized video platform like Cincopa, which integrates zoom, the most popular video conferencing software, all videos are optimized for easy accessibility by members of an organization.

Cincopa allows every zoom meeting to be automatically updated to its video platform. After this is done, managers can add chapters, close captions, and annotations to each video.

Combined with the search function, employees that miss a meeting or need to return to a previous meeting can easily find the desired recording, and more interestingly, the desired time frame within the recording.

These features enable organizations to save on the cost required to set up a new zoom meeting to discuss a topic that has previously been handled.

Instead, employees can search for the video within the Cincopa platform, search for the timestamp that contains the detail they need and re-watch it. Productivity is enhanced at no extra cost, leading to increased ROI.  

2. Centralized Video Platforms Offer Extensive Analytics

Video Analytics with graphs open on a MacBook pro

The analytics feature offered by platforms like Cincopa enables organizations to visualize how each video recording is engaged. 

The video analytics function allows team leads to see which team members watched a recording, how much they watched, whether they came back to watch it, and how they interacted with the video.

This information readily informs leaders on the necessary action to take on each employee and how to drive their efforts towards improved productivity. 


Video collaboration helps increase productivity in a remote workplace. With video conferencing solution getting better day by day and employees preferring to work alone, it is the right time for organization in proper video collaboration solutions.

Video hosting platforms with centralized Digital Asset Management, help organizations get better results with their corporate communication efforts. Contact Cincopa about video collaboration and corporate communication.

Originally published on March 23rd, 2022
The Blog

Why video collaboration is important for your organization

by Kiefer Hazaz time to read: 7 min