12 Reason Why You Must Have Videos in Your Email Marketing Campaign

If you’re not using videos in your email marketing campaigns, you’re missing out on a huge opportunity to engage your subscribers and increase leads.  

We understand that video marketing has a significant impact on customer engagement in general. Brand films, testimonials, and product videos may have a huge and measurable effect on the efficacy of your online presence, as well as the ultimate success of your digital marketing efforts. 

As a result, incorporating video into your email marketing strategy might be the key to higher sales in 2022.

Spam and inundating inboxes have given email a negative reputation, but in reality, it’s the most consistently efficient tool in the digital marketer’s arsenal. Some people believe that all of their marketing eggs should be placed in one basket: social media. 

While we believe in the power of social media marketing, it’s important to remember that there are not nearly as many social media users as there are email subscribers.

Daily Frequency user check email vs social media

Source: Daily Email vs Social Media Check by Users

Consider your email subscribers. You probably have a growing list of individuals interested in learning more about the goods and services you provide if you’re making effective use of lead offers and landing pages. 

This audience is prepared and eager to receive video material from you. You can also automate your email campaigns and constantly engage with your audience to convert more deals and get more appointment bookings which will gradually help you to generate more revenue. 

So, why not start recording videos right away?

Here are 12 reasons why you should start using videos in your email marketing today: 

1. Videos Increase Email Open Rates 

Emails with videos have an open rate that’s 19% higher than those without videos.

That might not seem like a lot, but when you consider that the average email open rate is only 20-30%, it’s a significant difference. 

2. Videos Decrease Unsubscribe Rates 

Similarly, videos also help to decrease unsubscribe rates. In fact, one study found that including a video in an email reduced the unsubscribe rate by 26%. 

3. Videos Increase Click-Through Rates 

300% Email open rate with videos

Source: Email Click Rate increase by 300% with videos in the email

Videos also result in higher click-through rates. One study found that including a video in an email increased click-through rate by 300%.  

4. Videos Help You Build Trust 

Videos are a great way to build brand trust with your subscribers. When someone can see your face and hear your voice, it helps them to feel like they know, like, and trust you.

That is essential if you want to turn leads into customers. 

5. Videos Make Your Emails More Memorable 

Including videos in your emails makes them more memorable. That’s because videos provide both visual and auditory stimulation, which helps your brain to better encode the information. 

6. Videos Help You Stand Out in a Crowded Inbox 

With so many businesses now using email marketing, it’s harder than ever to stand out in a crowded inbox.

But if you use videos, GIFs & video thumbnails in the emails, your videos will stand out from the crowd and will results in greater open rate.

7. Videos Keep People Engaged 

The average person has an attention span of just 8 seconds, so it’s important to keep people engaged if you want them to stick around.

Videos are a great way to do this since they’re visually stimulating and can hold people’s attention for longer than other types of content. 

8. Videos Help You Tell a Better Story 

Videos help you tell a better story. They allow you to show, not just tell, your subscribers what you’re all about. And when done right, videos can be powerful tools for building relationships and generating leads. 

9. Videos can be used to explain complex concepts quickly and easily 

If you have a complex concept or product, a video can help explain it quickly and easily to your subscribers.

A short video is often more effective than a long email explaining the same thing. 

10. Videos add a personal touch 

Videos also add a personal touch to your email marketing campaign. Your subscribers can see your face and hear your voice, which helps create a connection.  

11. Videos are versatile and can be used in many different ways 

There are endless possibilities for how you can use videos in your email marketing campaign.

You can use them to introduce yourself, give a tour of your office, or show off your products in action. 

12. Videos are an excellent way to boost engagement and sales 

Lastly, Including videos in your email marketing campaign is an excellent way to boost engagement and sales. A study found that videos can help increase conversion rates by over 80%.  

Adding videos to your email marketing campaign can help you stand out, build trust, increase click-through rates, and boost sales. If you’re not already using videos in your emails, now is the time to start.


Videos are a powerful tool that should be used in every email marketing campaign. If you’re not already using videos, start today and see the amazing results for yourself.

Originally published on March 24th, 2022
The Blog

12 Reason Why You Must Have Videos in Your Email Marketing Campaign

by Anisha Bhandari time to read: 3 min