Branding online video can make a lot of sense both on your own website and beyond. According to video marketing stats, about 80% of users recall a video ad they viewed in the past 30 days. Strong as..
The great Czech-born French writer, Milan Kundera, stated the following: “Business has only two functions – marketing and innovation”. While this sentence alone is rather a simplistic overview of bu..
Getting qualified leads is critical to any business. One of the most effective lead generation tactics is ‘gated video.’ In other words, your online video content is only available for watching afte..
Call-to-action (CTA) plays a highly important role in video marketing. These tools help a business to encourage video viewers to undertake actions leading to conversions. This can be a sign-up for n..