The great Czech-born French writer, Milan Kundera, stated the following: “Business has only two functions – marketing and innovation”. While this sentence alone is rather a simplistic overview of bu..
Getting qualified leads is critical to any type of business, anytime. One of the most effective lead generation tactics gaining popularity today is called ‘gated video’. In other words, gating makes..
Call-to-action (CTA) plays a highly important role in video marketing. These tools help a business to encourage video viewers to undertake actions leading to conversions. This can be a sign-up for n..