video marketing
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How to Create a Successful Testimonial Video
Marketers are passionate people. Once something produces results, they will stick to it as long as they can. Such is the relationship between the modern-day small business owner and video marketing…
How to choose the best music for your business video
Music can be powerful, it can convey emotions and evoke memories. Now, imagine adding that element to your marketing video. That’s right, done well, your perfectly planned, well thought out video co..
What is Video Content Management and How To Do It Right
Video has grown significant over the last few years. It’s currently at the center of a growing war between the largest corporations in the world. Facebook, Google, and Twitter all want a share of th..
7 Video Marketing Campaigns That Will Blow Your Mind
Ever-so-often, there comes a marketing campaign that blows the world apart. Not so much for raising controversy (looking at you, Pepsi), but because of the sheer genius behind the ideas. There’s a l..
What is Video Engagement and How to Measure It
The past few years have seen a significant uptick in the amount of video as a means of media consumption among a significant part of internet users. Videos on Facebook get a staggering total of 8 bi..
5 Tips to Create A Successful Storytelling Video
As of mid-2017, a billion hours’ worth of YouTube videos were being watched every single day. By the end of the same year, the number had grown to 1.5 billion , and there are no signs this growth is..
The Do’s and Don’ts of Video A/B Testing
To enhance the performance and efficiency of any marketing channel and funnel , it’s routine for marketers to do something call A/B testing.
A/B testing, also known as split testing, is a kind of..
eCommerce strategy – How to Boost Your Sales with Video
Video should be on every marketer’s radar right now. According to a survey carried out by HubSpot, 45% of people prefer video over every other kind of marketing strategy, with voice-only being the l..
5 Upcoming Trends in Video Marketing Of 2018
During an era in which content is abundant, advertisers need to have an enticing tool at their disposal. The text is always good, but only as the basis of every campaign. Images are also beneficial ..
5 Important Yet Overlooked Factors to Consider When Choosing a Video Hosting Service
When it comes to conducting business, there are many ways to entertain your customers. For some, the word entertain may sting a bit and may prove to be an eye store, but – entertainment is an indubi..