Marketers are passionate people. Once something produces results, they will stick to it as long as they can. Such is the relationship between the modern-day small business owner and video marketing…
Music can be powerful, it can convey emotions and evoke memories. Now, imagine adding that element to your marketing video. That’s right, done well, your perfectly planned, well thought out video co..
Video has grown significant over the last few years. It’s currently at the center of a growing war between the largest corporations in the world. Facebook, Google, and Twitter all want a share of th..
Ever-so-often, there comes a marketing campaign that blows the world apart. Not so much for raising controversy (looking at you, Pepsi), but because of the sheer genius behind the ideas. There’s a l..
The past few years have seen a significant uptick in the amount of video as a means of media consumption among a significant part of internet users. Videos on Facebook get a staggering total of 8 bi..
As of mid-2017, a billion hours’ worth of YouTube videos were being watched every single day. By the end of the same year, the number had grown to 1.5 billion , and there are no signs this growth is..
To enhance the performance and efficiency of any marketing channel and funnel , it’s routine for marketers to do something call A/B testing.
A/B testing, also known as split testing, is a kind of..
Video should be on every marketer’s radar right now. According to a survey carried out by HubSpot, 45% of people prefer video over every other kind of marketing strategy, with voice-only being the l..
During an era in which content is abundant, advertisers need to have an enticing tool at their disposal. The text is always good, but only as the basis of every campaign. Images are also beneficial ..
When it comes to conducting business, there are many ways to entertain your customers. For some, the word entertain may sting a bit and may prove to be an eye store, but – entertainment is an indubi..