Here’s 2024’s top video marketing trends.
Marketers and content creators unite! You know the importance of keeping up to date with video marketing trends. Trends change the way brands connect with their audiences. If you want to learn about everything you need to know about video marketing in 2024, check out this guide. In this blog, we’ll outline the top five video marketing trends to watch out for this year, plus a few tips to help you stay-on-top!
1. Increase in interactive video content
Interactive video content has been a game-changer for marketers. When using it in a video marketing strategy it drives more engagement and increases click-through rates, and who doesn’t want that?
What is interactive video?
Interactive video allows users to interact with the video content they see. Unfortunately, for us marketers viewers don’t simply press play and watch the whole video (I wish). They can take various actions while watching like skip ahead, get bored and leave or click a suggested video somewhere. We must be vigilant in how we prepare our videos to generate more engagements. Including quizzes, polls, shoppable links, branches, and more can be a great way to keep viewers engaged from start to finish!
How can brands leverage interactive videos?
Brands can make videos more interactive by including:
- Clickable spots (Hot spots)
- CTAs
- Lead generation forms
- Email collectors
- Annotations
- Subtitles
Shoppable videos where a viewer can click on a product and go straight to a product page are popular. We see this on platforms like YouTube, Instagram and TikTok!
Cincopa an all-in-one Video Hosting platform has on-video marketing tools that allow content creators and marketers to add features such as CTAs, contact forms, etc. to marketing videos. It also has automatic video SEO which helps videos to rank in the search results. So you can gain access to in-depth video marketing statistics to improve your marketing strategies.
2. The rise of short-form video
TikTok, Instagram Reels and YouTube shorts, have increasingly made viewer attention span shorter, and shorter. Short-form videos are easy to consume and viewers can watch practically anywhere. Content creators can quickly create short-form videos in response to trends, memes, etc. This gives them a great flexibility that they don’t have with long-form content. These videos convey authenticity and reinforce a positive feedback loop between creators and audiences.
The impact of social media platforms
As mentioned before, TikTok, Instagram Reels, and YouTube Shorts are changing how viewers consume content. Brands can quickly make and upload videos and encourage video sharing on these platforms. Not only does this help with staying relevant, there is so much more potential to go viral and expand your brand awareness.
With cameras on every smartphone, it’s easy to create this kind of content however, you might end up with a million drafts or worst case scenario; run out of storage! This is where having a proper platform to host all of your videos helps to keep your organized. On the Cincopa platform, you can upload your own videos, or create a video directly from the platform. Plus, you can add interactive elements and share directly to social platforms with advanced analytics.
Strategies for short-form video success
Some strategies for short-form video success are:
- Create an attention-grabbing introduction. Think about those videos that start off with “Did you know that…” or “Stop scrolling!!” these tell the audience to immediately expect something thus, keeping them intrigued to get those ratings up!
- Make sure the content is less than a minute or two. I’m sure you’ve been on social platforms and have came across a video that was just too long. With attention spans being smaller than ever, it’s important to stick to different video lengths per platform.
- Focus on faces to humanize a brand. It’s natural! Us humans enjoy human connection, seeing a face at the beginning of a video helps the audience immediately connect with you and most of the time, want to listen to you.
3. Personalization and AI in Video Marketing
The use of AI is becoming increasingly important for marketers. We saw this with ChatGPT in 2022 and continue to see the use of AI in all marketing tools!
The role of AI in customizing content
Ever wonder how your TikTok algorithm just knows what to show YOU? The use of AI algorithms and machine learning offers in-depth insights into viewer behavior. Each viewer can receive personalized content that suits their needs and preferences.
Personalized video campaigns
With human connection and talking-head videos being very prominent in 2024, adding a little personalization to your email campaigns, demos and sales outreach can help you to create more engagement and conversions.
- A personalized video in email marketing increases engagement and click-through rates.
- Using customer data to personalize demo videos makes them more relevant.
- A personalized video message can help to improve customer support.
Cincopa also acts as a video messaging platform and allows for customization of the brand video player and personalized video messaging. A brand can create its own video tube and a video channel can be public or private. An internal video portal for marketing allows for the sharing of internal videos to enhance communication.
4. Livestreaming goes mainstream
Gone are the days where live streams are just for gamers and streamers. Audiences like watching live streams from influencers, brands and just about anyone. Why’s that? Because we crave authenticity and transparency, going live gives the audience a snippet into un-edited, unfiltered content and gives them a chance to interact with someone they enjoy following. But how can businesses or content creators use live streams to help boost brand awareness? The answer is many ways! Product launches, Q&As, tutorials and so much more!
Captivating audiences with live streams
In order for the audience to enjoy your live stream, you should be doing it fairly often. Give your brand a chance to create a personality and engage with your audience on a weekly or monthly basis. Make sure that on top of live streaming, you’re releasing video content to get users used to seeing you in video-format. We see this a lot with video podcasts. Podcasters will record their podcasts’ audio and video, giving them double the amount of content to work with. You can do the same with live streams as long as you have a platform that supports video-on demand.
Cincopa’s live streaming automatically saves your live stream to your content library. Allowing you to easily create short-form content, add interactive elements and branding tools to help you reach even more of an audience.
Live stream for marketing success
Q&A sessions can help to inform a new audience and engage with existing audiences. Behind-the-scenes videos and videos of virtual events give audiences an insight into a brand and help to increase trust which improves marketing efforts.
5. Video Podcasting
Podcasts are on the rise! Marketing podcasts used to be a challenging thing to do, because well, it’s only audio. Now, we are starting to see a trend in video podcasts. Video podcasts is a smart, tactical marketing move with video being so popular on social media channels. Recording video as well as audio during your podcast session provides another way for content creators to go in-depth with their audiences, and more content to share across social channels. Special tip? Share juicy bits from your video podcast session to leave viewers wanting more, they will most likely go check out your podcast.
Video podcasting as a content strategy
We touched on this a little earlier about how video podcasting helps to give you even more content to share across channels, but it can also be pretty engaging for viewers that like to multi-task. Not only do they get to listen to your story or conversation, but they get to visualize your body language, and your product or service.
Amplifying a brand with video podcasting
Once brands have already shot a podcast recording with video, it’s easy to edit out a snippet and share it to persuade viewers to view the whole podcast. A video podcast can easily be converted into other forms of content, such as short-form video, and shared on different platforms.
Conclusion
Well, that’s it! You officially know the top 5 video marketing trends of 2024. Use these trends to help your brand create genuine connections, enhance brand transparency, and engage with broader audiences. Remember, the most important aspect to any marketing is analytics. Access to video metrics and video analytics ensures that you can measure video marketing performance and improve it (if needed). Good luck!
