Bandwidth is the data that gets delivered to a viewer when they watch a video, steam a podcast or load an image gallery. So, every time someone presses play on your videos, audio or loads an image gallery, data gets passed from our servers to their browsers, which is counted as traffic.
But just pressing play isn’t the only way to use traffic. Other things count toward your monthly traffic usage too — like the player and thumbnail image loading, video thumbnails, the video being loaded and played as your own internal views (on the Cincopa platform), and the video, audio, and images being downloaded on the Cincopa platform.
How Adaptive Steaming Video Works
When you upload a video to Cincopa we create multiple renditions (HLS transcoded versions) to ensure the smoothest, zero-buffering playback.
We want your video to play on any device — which is why we create not only HD files, but tiny renditions as well which are delivered when internet bandwidth is limited or when viewed on very small screens.
When your viewers press play on your inline video on mobile, it is a waste of bandwidth to show them the HD file. At that size, the difference in quality is nearly impossible to notice which ensure that were conserving the use of excess internet bandwidth which can be considerable on internal video applications as well as eat up your viewer’s internet package.
Instead, we have chosen smart standard definition defaults (what we call Smart Encoding) based on your video type (i.e. screencast, action, interview) and the screen for which it is delivered.
What is Traffic?
Traffic is based on the times the visitor watches the image gallery or video and loads the content.
Every time a “New” visitor watches the gallery created by the Cincopa user, the traffic he will use for that “First” time is taken out of the Cincopa user’s account.
Every time the user will watch the gallery again, it will usually load from the page’s cache and not from the traffic of the Cincopa user.
Why Web Traffic?
In this section we will see why is web traffic so important and why would you want to analyze the traffic received?
Other than for personal use, the larger number of traffic the better for your media’s. This is because more traffic will result into more views and that is the whole purpose of sharing the videos/images/audios etc.
With Cincopa, you will be able to share all your media’s in multiple different platforms like social media, websites, emails etc. This is what helps businesses generate organic traffic.
Once you share your Cincopa Media file
How is traffic calculated?
Traffic usage is related to the number of files or images and to the length of your video. The longer your video is, the higher the traffic it uses is.
If we would like to explain it mathematically then it would be:
Video file: The original size of your video file / 12 x the number views. it is about 10MB for each actual minute that the user watched for the first time.
Audio file: The original size of your audio file x the number of times it was played by a new user. it is usually about 1MB for every minute of play
Image gallery: 1GB traffic for a gallery with 10 images (high res) for every 1000 views. this statistic is valid when the gallery is above the fold if the gallery is bellow this number can drop dramatically. also if the image is not high res (as customary in most sites) this number can drop by 70%. so hard to estimate and need to test.
Note: Creating “Auto Start” video increases traffic usage.
Note: 12 is an avg in video compression and may vary between 1 to 20.
Enabling download of your files by visitors requires additional traffic for each download.
Please notice that downloading the original size file takes more traffic (same as the original file size) than a download of the re-sized file.
You can choose what file your visitors will download by changing the download settings here:
Estimating the amount of traffic your account will need is not an easy task, there are many factors involved. The best practice is to let your account run for a few days and monitor your traffic usage in your My Account Page.
The chart is showing how much traffic your site consumes each day, multiply it by 31 days and you have a good estimate.
What is the difference between storage and traffic?
Storage is the amount of space that your account has allocated to it on the Cincopa servers.
The storage includes the size of your uploaded files. Please notice that the system automatically saves different versions of your file, for example for hi-resolution, mobile, video files with different qualities and for different devices.
Traffic is the bandwidth that is used while your media is being watched. You can think of bandwidth as lanes on a highway. The more people that watch your media (cars) the more bandwidth (lanes) you will take up.
You can see how much storage and traffic you have used by logging in to your Cincopa Account and clicking My Account at the top of the page. There you will see the usage information box like the one below.
If you need more storage or traffic you can upgrade your account to a Pro account if you are on a Free Account. If you are already on a Pro Account, you can add packages to your account for more storage and bandwidth.
Estimating the amount of traffic your account will need is not an easy task, as there are many factors involved.
The best practice is to let your account run for a few days and monitor your traffic usage in your My Account page. The chart is showing how much traffic your site consumes each day, multiply it by 31 days and you have a good estimate.
Also, note that traffic will be higher if you have a heavier gallery, but as soon as a returning client watches/loads the gallery, the traffic will be taken out of his browser’s cache, and not your account.