Capture Leads with Video : Cincopa’s Lead Generation

Harnessing the Power of Lead Generation Forms with Cincopa

In today’s digitally-driven business landscape, capturing leads and understanding viewer behavior are critical components of effective marketing strategies. Cincopa’s Lead Generation feature empowers you to gather viewer contact information, gain insights into their viewing habits through robust analytics, and seamlessly integrate these leads into your email marketing and customer relationship management (CRM) systems. This article will guide you through the process of utilizing Cincopa’s Lead Generation feature to enhance your marketing efforts.

Lead Generation Forms

What are Cincopa’s Lead Generation Forms?

Cincopa’s Lead Generation Forms are a dynamic solution designed to capture valuable viewer data and enhance marketing efforts. These forms seamlessly integrate with your multimedia assets, allowing you to gather contact information, understand viewer behavior through analytics, and integrate leads into your email marketing and CRM systems. By blending interactive content with lead generation capabilities, Cincopa empowers businesses to engage audiences while building a robust pipeline of potential customers.

How Can You Use Lead Generation Forms?

Capture leads and boost engagement on video

Lead Generation Forms from Cincopa offer versatile applications across various marketing strategies. By incorporating forms directly into your videos, you can:

  • Capture Leads : Gather viewer contact information, converting anonymous viewers into potential leads.
  • Understand Engagement : Gain insights into viewer behavior and preferences through analytics, helping you tailor your marketing strategies.
  • Enhance Engagement : Utilize lead data to deliver personalized content that resonates with your audience, boosting engagement.
  • Drive Conversions : Leverage captured leads to fuel conversion efforts, turning prospects into loyal customers.

Tracking Viewing Habits Through Analytics

Integrate with your CRM

Cincopa’s Lead Generation Forms not only capture leads but also provide invaluable analytics that can supercharge your marketing initiatives. Understanding what you’re viewers are doing is helpful when creating future content and strategies to streamline the process and boost more conversions.

  • Viewer Insights : Understand how viewers engage with your content, identifying which assets are most compelling.
  • Behavior Tracking : Analyze viewing habits, such as the duration of engagement and interactions with lead forms.
  • Optimization : Make informed decisions by identifying trends and optimizing your content for better results.


On top of advanced analytics, you can integrate between your lead generation and CRM system to bridge the gap between acquiring potential customers and nurturing them into loyal advocates. With Cincopa’s seamless integration with your CRM you can collect leads and hand them off to your CRM where you can then create workflows and automation to send them personalized email marketing.

How to Use Lead Generation Forms :

  1. Access Your Account : Log in to your Cincopa account or sign up for a new one.
  2. Customize Your Assets : Choose the media where you want to add the form. Click on the ‘customize’ icon.
  3. Enable Lead Generation : Within customization options, activate Lead Generation for the asset.
  4. Adjust Settings : Configure the form’s appearance, timing, and skip options.
  5. Connect Email Providers : Integrate with email platforms like Mailchimp and Constant Contact to seamlessly sync captured leads.
  6. Select Form Type : Choose between Default Lead Form, Custom Lead Form, or native HubSpot Lead Form.
  7. Test Your Form : Navigate to the Account Site page, view the asset, and submit the form to ensure functionality.


Incorporating Cincopa’s Lead Generation Forms into your marketing strategy opens up a world of opportunities for engaging viewers, capturing leads, and nurturing customer relationships. With seamless integration, powerful analytics, and tailored forms, Cincopa empowers businesses to elevate their marketing efforts and drive meaningful results.

Lead Generation Forms

Originally published on August 9th, 2023, updated on August 15th, 2023
The Blog

Capture Leads with Video : Cincopa’s Lead Generation

by Emma Caputo time to read: 2 min