Table of Content

How to Leverage Your Video Analytics for Online Learning?

Table of Content

21st century is an era of massive amounts of data, and there are many sources to collect data that you can use for critical and strategic decision-making.

Industries require credible data sources that need to be harvested and analyzed to help guide organization decisions.

Online learning and education institutions have a lot of data sources, especially those that use EdTech technology systems. These online educational institutions can use data sources such as video analytics and video heatmaps to improve their service through credible data sources. Here is a rundown on how online educational institutions can leverage these insights to customize content for online learning.

Online learning in the digital age

The digital age has brought many changes to the online education sector since it first introduced online learning, which was a new concept back then. To take it a step further, this entire education sector has been revolutionized by major changes affecting how teachers pass instructions to students online. Online learning and education has transformed from being text-dominated, with it now focusing greatly on utilizing video content effectively to pass instruction. During the digital age, there has been a lot of video content being produced by educators and educational institutions. 

Some of this educational video content includes recorded online course material and even short educational animation clips. There are a variety of video types that can be used to teach students using effective techniques. This was an important stepping stone to Educational Technology (EdTech) which comprises several other techniques of online education across different ages and educational levels. One of the major tenets of EdTech is personalizing educational content for the students signed up to the remote learning platform.

Importance of adopting education technology for remote learning

EdTech is a combination of different innovative systems aimed at simplifying the online education sector. These systems include a video platform for education purposes as well as Artificial Intelligence (AI) algorithms. The latter has some valuable tools with great features, such as content personalization algorithms. There is a whole world behind EdTech, but some might be wondering why it is so important to adopt this technology. This education system helps amplify the study material by using educational streaming solutions to share videos that are easy to understand.

At the same time, you can reach more online students with very little effort as long as you’re using EdTech tools to their full extent. In remote learning, having functional Educational Technology systems is crucial to monetizing the system better and optimizing revenue streams. At the same time, this education system streamlines processes for teachers and the online institutions they work for. Therefore, using EdTech in remote learning is important to reach more students, which impacts revenue streams while also helping the students by providing personalized material.

How video analytics and video heatmaps help educators customize content for students

To personalize educational content for online students using the EdTech platform, a critical analysis of all available data is pivotal to making this happen. Fortunately, digital services, including video hosting platforms like Cincopa, have an intensive database of insights from users. Digital systems have the ability to keep a log of all activity performed by users on it. As a result, streaming providers have a wealth of video analytics that can be used to understand what type of visual content students like. 

On the video player, you can use video heatmapping to see where students stopped, paused, rewound, and fast-forwarded. These insights can help you understand which parts to cut back on and what really excites students. You can do A/B testing to find the perfect formula for your educational video content. There is a lot to uncover from video analytics and video heatmaps which can help educators customize content for students. They can even identify which type of videos they prefer between animated and real-life character visual content. Using that content, you can then customize the videos for students.

Video content security for online course – Password and DRM Protection

Online course administrators have a lot to worry about, and one of those concerns is the security of the course. Very easily, someone might gain access to it without paying, or they might try to reuse the visual assets used therein. Whatever the case may be, protecting the course should be at the top of your priority list. The first step would be using industry-grade video encryption and possibly considering including multi-factor authentication for logging in. 

Thereafter, look into being DRM protected to ensure that you are the only one who owns the digital rights to use the video and images you have created. 

Implementing these two strategies can help keep trouble away while also armed with something to fight back with if your videos are used without consent. You should hire an expert in video hosting, streaming platform and online education platform security to get professional assistance with securing your custom learning videos. Cincopa can help you with your digital and video hosting needs.

Use video data to host and manage your online course

Being an administrator to an online course rich in video content is a challenging task because of all the decisions that need to be made. For example, as the administrator, you should choose which video hosting service you’re going to use and the best way to manage your online course. Fortunately, some data can be used to make these decisions gleaned from video usage statistics. 

If users are finding it difficult to have a seamless watching experience, you might need to find a new video hosting service provider. From organizational insights to video data and consumer feedback, to business intelligence, a video hosting platform can provide you with the information at a moment’s notice. This includes insights on how to manage the course at large. Perhaps, a different video format or video size could be better, or the platform can be made a little bit more convenient. All of this business intelligence can be gleaned from video usage statistics and consumer reviews of the service.

Cincopa: EdTech and customizable video hosting for online education 

Cincopa is a great video hosting provider that is easily embedded on websites with simplified integration procedures. The major benefits of using this video and podcast hosting service provider entail its reliability and impressive video loading speeds. This is the perfect service for EdTech solutions since it has less downtime and a secure hosting system. Large organizations such as edWeb and The New School network have trusted Cincopa to host their online courses. 

The video quality can adjust itself automatically to match the bandwidth of the device it is being used on. Online education has been revolutionized by EdTech, and with the insights from videos, this can still be improved. Using insights from video analytics, you can gain the business intelligence needed to make the decision on video hosting service providers. As a result, finding the best one in the market for your educational service platform becomes easy.


Online education has evolved significantly throughout the years, and it still seems to be going strong. By gathering insights from videos being used on EdTech platforms, you can refine the service you’re providing. In addition, you can personalize the content you’re creating for students to be customized specifically for them. Also, online course administrators can make key decisions, such as choosing the hosting service provider to use.

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Originally published on September 16th, 2023, updated on October 17th, 2023
The Blog

How to Leverage Your Video Analytics for Online Learning?

by Simi time to read: 5 min