Yoni
Recording, creating and collecting user-generated videos has never been this easy with the help of Cincopa’s Video & Media UGC.
User-generated content has become extremely popular among B2B and B2C companies which led us to build this new solution which enables companies to easily collect content marketing collaterals for customer-facing UGC campaigns and internally for video-based knowledge sharing within the organization and then publish and share them on their website, intranet, e-commerce site, app, Facebook, Youtube, LinkedIn or any other desired channel.
Along with Cincopa’s Workflow APIs, professional services, customizable Cincopa Shareages (supporting UGC widget embed) and additional solutions, all you will need are creativity and innovation in order to fully realize the benefits of Cincopa’s Video UGC for your business.
Customizable Widget
The solution’s backbone, Cincopa’s Uploader-Recorder Widget can be embedded anywhere to collect files and recordings and host them directly on your account.
{Video here}
The lightweight, lighting-fast, mobile-friendly, 4K Uploader-Recorder UGC widget can be styled to fit your brand, and customized for functionality, such as:
- Uploading only
- Recording only
- Recording time limiting
- Limiting uploading of specific media types (video only, or specific formats like pdf, png, mp3, etc…)
- Enabling retaking of video recordings
- Automatic upload of recorded revisions
- Allowing users to review recorded content before final content submission
- Selecting a preferred cover thumbnail by the person recording
- The choice whether to upload to Cincopa during a recording (i.e. batch-uploading)
Read full documentation and capabilities here
Branded Collection Pages
With Cincopa’s SharePage, the process of setting up a branded collection page, and sending it out as part of a campaign using your email marketing platform is dramatically simplified.
Collecting for internal knowledge sharing
UGC campaigns are mini-projects that typically have a clear end date once sufficient content is collected.
But what about more dynamic content uploading?
Internal UGC was created to address collections uploading that are not delineated by a defined period. It’s another tool in your company’s video arsenal.
By using Cincopa’s workflow APIs, Portals or Channels – entire flows can be created, in which employees securely enter a collection page, record or upload content and then given selected options to publish or share the content.
Here are a few examples:
- Grab a secure ShareLink for internal use
- Grab a public ShareLink for external use, like sending collaterals to prospects or channeling partners
- Publish it to the company’s social channel
- Submit it to a Secure Video Portal shared by a company, department or team
- Publish it to an embedded Video Channel
Publishing permissions can be regulated through custom roles using Cincopa, or controlled from a company Single-sign-on (SSO).
Video UGC & Automatic Closed Captions
Using Cincopa’s Automatic Closed Captions, UGC-collected videos can be automatically closed-captioned. This provides an SEO boost when published to a website and increases the searchability of content hosted on Cincopa. Lastly, it keeps things nice and tidy, quickly reviewing the audio to find and notify on any inappropriate language.
Additional use-cases
To paraphrase 🕸️ Spiderman – “With great power comes great flexibility”.
Well, this isn’t an exact quote, but we’d like to believe he’d sanction it in this context 🕷️.
We’d like to mention just some of the applications of video UGC:
- E-commerce reviews – distributed to product pages to increase engagement and SEO, as well as to your social channels
- E-commerce unwrapping videos
- External content contribution from freelancers or individuals without having to create a Cincopa user for them to access the Cincopa CMS platform.
- B2B Remote Customer Testimonials – Ever wish you had more authentic videos from customers? Now it’s possible, and you don’t need to send out an expensive film crew to get the job done.
- HR Interviews – Screen candidates by asking them to submit a video as part of the application process, en route to increased productivity. You can watch the compilation of interviews when you are not stressed for time.
- Developer Use – allow app users to upload & record content to host, publish and distribute the content wherever you need it.
Start Collecting & Using UGC
