Email marketing is supposed to help entrepreneurs to establish a line of business-to-consumer communication, which is critical for reaching out to the audience and receiving feedback. But if you really want to maximize outreach and understand which marketing tactics work better, you need to integrate email campaigns with video. And this can be super easy, especially if you’re using one of the popular email marketing & customer communication platforms.
Video increases the power of your email message because video emails have higher open rates. Most video hosting platforms have ways to integrate your videos into your email campaigns. You may be able to copy and paste an automatically generated code into an email. Viewers are able to see a thumbnail and click on it to view the video in their browser.
Create video email campaigns with an email provider
Most private video hosting platforms allow you to integrate seamlessly with your email provider. For instance, to embed a Cincopa video gallery into a MailChimp email template, you simply need to copy and paste the optimized code, which you can get on Cincopa’s “Embed Gallery” page by selecting MailChimp from the drop-down list of email providers. Don’t forget to set a custom thumbnail size, which your email recipients will see after receiving a message. They can click on it to view the video in their browser.
Learn more about your customers with Video Analytics
After sending out emails with videos, you will want to find out more about the response to them. Video analytics makes this possible and some private hosting platforms offer advanced analytics that can tell you a great deal about a viewer’s behavior. You will have access to information such as how much of a video someone has watched and much more, all of which can help you to improve your marketing strategy and business positioning.
Send video emails with Intercom
Intercom is a customer messaging platform which allows to send both in-app and email messages. This platform helps you to build real connections with your clients and get the best results in email marketing. Cincopa is fully integrated with Intercom and lets you embed your video galleries in a few clicks to your in-app messages or emails. Find the “Emails and Campaigns” tab on the “Embed Gallery” page in your Cincopa account, than simply copy and paste the automatically generated code into the email draft and send the video optimized message to your customers.