Top Video Marketing Trends for 2023: A Comprehensive Guide

Video marketing is critically important in an increasingly digital world. It’s a form of content marketing that offers businesses the potential to fully engage their audiences and deliver the right message at the right time. According to a NogenTech study more than 90% of marketers use video content in 2023. At the same time there is more pressure than ever to create relevant and timely marketing campaigns. Businesses must stay current with the latest trends in video marketing if they want to be competitive.

Trend #1: Interactive Video Content


Interactive video content is one of the digital marketing trends of 2023. It offers a way to increase audience engagement. Users can click, drag, hover, and complete other actions within a video.  Quizzes in videos can make e-learning more effective. Surveys allow brands to get feedback to help improve further video content. Data input forms allow them to gather information from customers such as names and email addresses. It’s common practice for businesses to ‘gate’ content and require filling in of a form to gain access to it. Branched stories allow viewers to choose their own path and decide what to watch.

Personalization, better data collection, feedback from customers, and higher conversion rates are just some of the benefits of using interactive video content.  Giving customers more opportunity to control content can offer a higher return on investment (ROI). It gives them to chance to react and take action which increases their satisfaction and loyalty.

To promote an action movie, the marketing team created interactive video content that allowed viewers to choose a path and get movie snippets based on their selection. Deloitte successfully uses interactive video content to introduce employees to the positive work culture. Viewers go through a series of situations and each choice has consequences.

Trend #2: Short-Form Video Content

Short-form video content is one of the popular digital marketing trends in 2023. TikTok, Instagram Reels and YouTube shorts offer a good reflection of how people create and consume videos. Videos are not only short and easy-to-consume but they offer great audience engagement. It is easy to create quality videos in a matter of seconds using a smartphone.  Short-form social media videos range from about 15 to 60 seconds in length and the shorter the video, the more likely viewers will watch to the end.

Short-form video content is perfect for use by video marketers. A testimonial video can be good way to use short-form content. It showcases the experience of a customer with a brand. Customers see it as authentic and it highlights the brand in a unique way.

Inviting satisfied customers to give short testimonial videos can make an impression and attract new customers. Several companies feature product reviews and video testimonial content heavily on its site. The companies that have tried this method also encourages customers to share testimonial videos on social media.

Trend #3: Personalized Video Marketing

Brands today tailor videos to suit their customers’ preferences and interests. By keeping their customers top of mind they can use video optimization to offer more audience engagement and connection. They can create the feeling of one-on-one communication that feels more personal.  Audience engagement on a deeper level improves a brand’s chances of conversion.  Using a video template and integrating personal data from a CRM enables brands to use personalization.  Most customers would rather purchase from a brand that creates a personalized experience for them.

Cadbury uses personalization as a core strategy in its campaigns.  Recently the brand invited its fans on Facebook to create personalized videos and send them to their loved ones. It showed that they care about their customers. Another company that successfully uses personalization in its campaigns is Nike.

Animated videos using the sporting achievements of users had an emotional impact. Distances run, marathon stats etc, contributed to creating an experience for viewers. Nike showed that they were genuinely invested in the growth of their customers. Facebook also uses personalization strategies such as walks down memory lane or Friendaversaries.

Trend #4: Live Video Streaming

Businesses now have the ability to connect with an audience in real-time through live video streaming.  The live streaming trend has become popular over the last few years and is expected to continue in the years to come. Viewers can interact with a presenter though live chat, comments, and reactions. This helps them to feel as though they are part of a community. It can increase their engagement and retention.

Hosting live interviews with industry experts can help a brand to set itself up as a thought leader. Hosting events like conferences or in-store launches and using live video streaming allows those who can’t make it to experience it.

Dunkin Donuts made use of this concept. It targeted millennials to purchase its products through a concert series. The live video streaming campaign involved hosting five concerts in five different cities. Consumers could access live footage of the events through a social media platform of their choice.

Hosting a behind-the-scenes livestream helps an audience to get to know a brand better. Whether its interviews, live events, product launches or ‘behind-the-scene tours, live video streaming can do a great deal for the engagement and overall goals of a business.

Trend #5: Video SEO

Businesses need to stay up-to-date with video SEO if they want to remain visible and competitive. There are new digital marketing trends for SEO in 2023. Local SEO and schema markup are becoming increasingly important, as is voice search Understanding these trends can give businesses a way to optimize their online presence.

Common elements of SEO campaigns include finding the right keywords and publishing quality content. Optimizing with long-tail keywords remains one of the crucial parts of any SEO strategy today. Local SEO is crucial as almost half of all searches today have local intent.  Schema markup helps search engines to understand and rank video content.  Voice search is increasingly important and optimizing for it can help businesses to reach more potential customers and rank higher in the search results. Businesses must create videos around relevant content and use appropriate hashtags on social media.


Video marketing is the smartest form of content marketing to use in 2023 and beyond. It is easy to create, sharable and has built-in value. Brands can create video content that’s interactive, personalized and has real impact on an audience.  In order to make the best use of video content marketing, use of the private video hosting platform Cincopa is advisable. It gives enterprises the opportunity for video optimization.

Using Cincopa means enterprises can easily manage and deliver videos across any browsers and devices with the advantage of unlimited storage and bandwidth. The platform is completely secure. There are plenty of video templates and features available to enhance video content. Enterprises can personalize a responsive and lightweight HTLM5 video player. Unlike when hosting videos on YouTube, they can use their own logo and brand colors.

Comprehensive video analytics help enterprises to gain insights into customer behavior and find ways to improve video performance. Cincopa also seamlessly integrates with all major marketing automation platforms to increase the reach of videos. Using all the trends mentioned above, from interactive videos to live streaming are made easy when using Cincopa.

Originally published on May 29th, 2023
The Blog

Top Video Marketing Trends for 2023: A Comprehensive Guide

by Simi time to read: 5 min