An attractive photo gallery for your website is critical to your online business. It turns your website into a dynamic platform that attracts visitors, and successfully converts and retains customers.
Don’t believe us? Research has shown that when we engage with information that has a visual element attached to it, we are likely to retain 65% of it 3 days later.
This, as opposed to a mere 10% of the information when it is lacking in accompanied imagery.
If you are looking for a simple, practical way to visually represent your work, image galleries are a great, almost intuitive choice.
Here are five of the most effective ways you can use a photo gallery for your website:
1. Visual Representation
The first and the most obvious purpose of including a photo gallery to your website is displaying the products or services you offer. It shows gives you and your business an air of credibility, and proves you stand behind the quality of your work. Most potential customers prefer to see visual representation of your work if they are to be convinced that your company can offer exactly what they need.
You don’t need to hire a programmer to create a photo gallery for your website. Cincopa has your back; we offer hundreds of professional templates that meet various business needs. Some incredible image gallery website options include an HTML slideshow, responsive photo gallery, image grid, and many other templates. These can be fully customized using Cincopa wizard, and embedded within your website in a couple of clicks by copying and pasting the photo gallery HTML code. Another seamless way to embed a gallery is installing a plugin or photo gallery widget developed by Cincopa specifically for your content management system (CMS).
2. Brand Promotion
Embedding a photo gallery within your website can contribute considerably toward making your brand recognizable. A visually appealing HTML photo gallery with your brand’s logo or watermark has a better chance of leaving a long-standing impression than a body of text aimed at conveying a similar message. By associating attractive images and photos with your brand you can give a great boost to your business.
Branded galleries engage potential customers and motivate them to learn more about your business. You can attach a custom URL to a logo or watermark in your image gallery, thus directing anyone who clicks on it to a specific landing page on your website.
3. Lead Generation
HTML photo galleries do much more than display images on your website. Lead Generator is another awesome marketing tool provided by Cincopa that adds real value to your business. If you want to collect personal contact information from website visitors, you can activate this tool in your photo gallery. Anyone viewing slides with images will see a pop-up form, where they can submit their name and email address. This information can be saved directly to your email marketing lists and used to send personalized messages or special offers.
In order to maximize lead flow, you can gate your content after the first few slides and make the lead generation form non-skippable. In this case, everyone will have to submit their contact details to be able to view the full photo gallery.
Ads can look great on your photo gallery website and be leveraged as an additional revenue stream at the same time. These days, you need to take full control of your ads in order to prevent various ad-blocking browser extensions from reducing your income. Therefore, integrating display ads with photo content becomes a perfect alternative for businesses of all types.
If you still think ads placement is a highly technical and complicated task, you’ll be surprised with how seamlessly you can create an ad-supported photo gallery on the basis of a ready-to-use template, such as Cincopa WOW slider. This fully-customizable photo gallery template lets you upload an unlimited number of banners and images, and add call-to-action buttons with custom links. Besides, WOW Slider looks great in all browsers and works glitch-free on desktop and mobile devices.
5. Boosting your website in Google and Bing image search
Popular search engines like Google and Bing provide special options through which anyone can find readily-available images on the web. When users type certain keywords, they discover related images linked to certain web pages. How does this happen? Search bots can only read text, but when they crawl any web page, they associate embedded images with keywords and metadata. The more images and photo galleries you have on your website, the more likely users will be to find it in Google and Bing search.
Thanks to JSON-LD, cutting-edge technology adopted by leading multimedia hosting and management platforms like Cincopa, your website photo galleries start working for SEO immediately after embedding. JSON-LD injects all metadata from photo assets dynamically into the section of a web page, thus reducing the page load time. These factors play a critical role when search engines scan your site and rank your content in search results.
A modern and responsive photo gallery is key in creating an effective business website. That is why Cincopa offers you an astonishing variety of templates along with marketing tools, to make your multimedia content help you accomplish your business goals.