No matter if you are a business owner, marketer, or video blogger – promoting your personal or business brand can be tricky without a savvy social video marketing strategy. As video prevails on many social networks you simply must include it in your marketing mix. It’s so difficult to create a plan on your own since each social network has its own specifics. At the same time, the majority of popular social networks, such as Facebook, Twitter, Instagram, Youtube, Pinterest, and others provide multiple opportunities to use video content. Once you figure out how to make video work for your business, you’ll be able to increase website traffic, conversions, and sales. To deal with the challenges and craft your own social video marketing strategy, catch up with Cincopa’s 5 tips helping to organize your social video workflow:
1 – Creating engaging videos
One of the best ways to create one-of-a-kind videos that your audience will enjoy watching is making them yourself. First of all, you should determine which kinds of videos to shoot. You can make how-to videos, product videos, introductory videos or video testimonials. After choosing the directions, you can use your smartphone or web camera to shoot a movie and even capture video from your screen. To make it appealing to viewers, you should tell an engaging story in a friendly, unobtrusive manner. Simply be yourself, share some useful tips and tell a few interesting facts about your business and yourself. That will be more than enough to engage viewers.
2 – Choosing video marketing goals
You’ll need to set your marketing goals depending on what exactly you have to offer to your audience and what sort of feedback you’d like to get. Knowing concrete goals is a milestone to determining the following steps. Here’s an example list of goals you can use when sharing video in social networks:
- Creating brand awareness
- Introducing your business in an engaging manner
- Guiding potential / existing customers through your products or services
- Generating business leads
- Driving sales and other conversion types
3 – Using video marketing tools to achieve marketing goals
Although major social networks like Facebook and Twitter provide their own video hosting and sharing tool, sometimes it’s not enough to achieve complex marketing goals. Advanced video hosting and management platforms like Cincopa provide a much wider variety of marketing features and tools, as well as custom video player templates enabling you to create excellent viewing experiences.
You needn’t be a coding guru to craft an awesome video player that can be added to your website and shared to a variety of social networks. You can easily make your video informative and interactive with marketing features like:
- Call-to-action motivating viewers to click on a link or undertake certain actions;
- Video annotations enabling you to provide additional information to viewers;
- Email form to collect personal contact information;
- Pre-roll and post-roll video ads to present your business in the way you want;
- Watermark or logo to increase brand awareness.
The cool thing is that whichever video features you choose, they will work with your video regardless of the social network it’s shared to.
4 – Optimizing videos for social networks
People use different social networks for different purposes. You should choose tactics that work best with specific audience.
For example, a Facebook page can be used to highlight an effective business video profile. Cincopa allows you to create a custom video gallery and even a video portal containing multiple videos. Once it’s live, you can simply share it to any social network with a direct link. Pin a post with a video thumbnail at the top of your Facebook page – your fans will be sure to click on the video when they visit your page. They’ll be able to watch all gallery videos in a new browser tab.
While native Twitter video length is limited to 30 seconds, Cincopa video may be longer and your followers will be able to watch it directly in their news feed.
5 – Measuring results
Measuring your marketing results is one of the most important steps in achieving success. If you want to understand how effective your company’s social video strategy is and what you should do next – advanced video analytics is the right tool. It will help you to understand how your audience reacts to your video content, which videos keep them better engaged, and what you should do to improve your social video strategy.
Cincopa’s video analytics will show you where exactly views come from, as well as engagement rate and detailed viewing stats for each video. Even more, you can track personal information about each viewer: their country, IP address, activity time, video asset name, the web page where the video was played, and more. All this intelligence is extremely important to make your video content work for your business goals.
Composing your social video strategy is the first step to success. Of course, there is still a lot of work ahead. When promoting your videos on social networks, keep in mind their audience specifics, keep up with the latest functionality updates and reinforce your social presence using a reliable video hosting platform like Cincopa.