Why VAST Video Ads Is What Your Business Needs

Why VAST Video Ads Is What Your Business Needs

There are many ways video can add value for your business. Along with branding, attracting SEO traffic to your website, engaging users, and capturing leads, video ads unlock incredible opportunities to publishers in terms of content monetization and cross-promotion. Cincopa video platform introduces a really smart way to turn your video into a solid source of income and make it a crucial part of your online marketing strategy. It’s called VAST.

What is VAST?

Video Ad Serving Template (VAST) sets requirements for a video player about ads format and placement. It allows to specify which ad to show up, where viewers can see it, how long it should last, and when it can be skipped. There can be several variants how to place a VAST ad in your video player. Pre-roll ads are displayed before the video, usually lasting 10-30 seconds. Mid-roll ads are shown in the middle of the video, and post-roll ads are placed at the end of the video. Most typically, an ad can optionally be skipped after a few seconds.

Using VAST ads to monetize your video

As a video owner, you can use VAST feature with Cincopa’s video player to publish custom ads from third-party advertisers, set your own pricing, and optimize placement. A VAST XML file specifies ad size, it can contain video and graphical source files which will be shown in the player. Enable video autoplay mode if you want the ad to launch automatically when the viewer loads the web page with embedded video.

Cross-promote your own content

When you own a solid video network, it’s a good idea to use it to promote your own content. Cincopa’s video player gives you full control over ads, so you can decide whether to feature third-party or your own ads with every specific video hosted in your Cincopa account.

Getting started with VAST ads

VAST ads service is available in our corporate plan. Once you’re all set, it takes only a few steps to make VAST ads up and running. In the gallery editor where you want to insert the ad, find the new “Advertising” tab. After expanding it, you’ll see the “VAST XML” feed where you’ll need to paste the link to an XML file with ad settings. In case you’re posing ads from a third-party advertiser, an XML file should be obtained from them. Switch the “Use flash player” button position to ON if you’d like to display VAST ads with video in .flv format.

Now, you can publish ads like a pro!

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