Does 2018 Bring an End to Professional Photography?

Written by
Nicoleta Halaciuga

It is highly unlikely that professional photography becomes obsolete.  A professional photographer who knows the trade well will always be in demand. However, photography has evolved a great deal over the years, and modern technology has made it easier to shoot and refine photographs.  However, photographers need to show amateurs with their expensive cameras that there’s more to photography than what they imagine.

It can be hard to market yourself as a professional photographer today when amateur photographers abound. In many cases, your portfolio is what gives you credibility. You need to show the command of your craft, from composition, lighting, and atmosphere to the knowledge of your camera. The game has changed. And if you’re not able or willing to adapt to the new rules, then it’s time you place an ad on eBay and sell that expensive photography gear you currently own.

Competition is fierce and to stay relevant, photographers have to up their game. Gone are the days of driving traffic to a poorly designed photography website and expecting anything in return, except for an extremely high bounce rate.

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Professional Photography is not going to vanish anytime soon. Nor will the need for professional photographers. However, the game has changed. And if you’re not able or willing to adapt to the new rules, then it’s time you place an ad on Ebay and sell that expensive photography gear you currently own.

Competition is fierce. There is no longer room or attention-bandwidth for hobbyists who claim to be professionals. These people either need to up their game, or find another hobby to cling to.

Does this anger you? That is the intent. This is a wake-up call.

To stay relevant and competitive, photographers need to up their game, dramatically. Gone are the days of driving traffic to a poorly designed photography website and expecting anything in return, except for an extremely high bounce rate.

In 2018, Photographers will need to put a lot more effort into their photographic career.  They will need to master four primary areas:

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Originality and presentation are King in 2018

If you want to separate yourself from the herd and position yourself as an exceptionally creative and original professional photographer, you need to make use of digital tools.

Cincopa is a platform that offers photographers a suite of excellent tools for exposing and promoting their work to the entire world.  Get your camera ready!

  1. Create Gorgeous Galleries

Becoming a professional photographer takes some years of testing various photography landscapes. You might know from the beginning that you want to be an astronomy photographer or you might spend years taking photos of rocks and animals before you realize what specialty fits you like a glove.

With Cincopa, you can upload your photos to different galleries, according to a theme, with different tags, captions, and descriptions. You can separate the baby photos from the wedding photos into different folders, tagged accordingly and easy to be found afterward. Your potential clients can enter your website and search only those galleries that are most important to them.

  1. Enable/Disable Downloads

One thing that concerns all photographers is copyright. Sometimes applying a trademark to your photos is not necessarily enough, as it can be easily removed with a photoediting program, plus watermarking destroys the impact of an image online. Watermarks take-away from your intended presentation of the image.

We all know the story of Ashton Kutcher removing the copyright from the picture of a wildlife photographer (Marcel van Oosten) and uploading the image to his Facebook page, with his trademark (aplusk). Marcel van Oosten won several awards like European Wildlife Photographer of the Year, and his work will be exhibited in Smithsonian’s National Museum of Natural History in Washington D.C.

If these kinds of events happen to high-level photographers, imagine what can happen to beginners or aspiring photographers. By uploading your photos to Cincopa galleries, you can enable visitors to download your photos, in an original or re-sized version. Or you can disable downloading, making sure that, if somebody wants your picture, pays for it.  In the end, you want to make a living out your photography, right?

3. Customize your Galleries and Slideshows

Cincopa offers photographers a progressive way to display the photos: Slideshow skins, Simple slideshow skins, and Flash photo gallery skins. For each of those three options, you can choose a fully customizable skin like Responsive Image List, Pinterest Style Gallery, Image List with LightBox, Responsive Image Gallery, Dynamic Image Slider, Accordion Slider, 3D SliceBox and many more.

4. Your Work is Secure

Your images are safe and secure. Safe and shared images are crucial to your portfolio’s success. After you choose your skin, you can add a watermark image URL, a watermark clicks URL and you can select the watermark position (top left, top right, bottom left, bottom right). Besides, you can decide if you want to activate sharing buttons like (Facebook Share, Twitter Share, GPlus Share, LinkedIn, Pinterest Share or Email Share). You can add a domain lock to your galleries, and you can track any events (like downloads, page views, etc.) with Google Analytics.

5. Embed/Edit Galleries, without Hiring a Programmer

Let’s say that in addition to your website, you are invited to write on a photography website or a specialty platform. Uploading each of your photos again can be a drag, especially when you have thousands and thousands of files. But if your files are already sorted out and uploaded in galleries with Cincopa, sharing your content is a piece of cake. You can embed the content and upload it wherever you need it, without any programmer’s help. Who says that artist is clumsy technology users?

In conclusion, making use of the latest technology can help you to stand out from the competition as one of the best. In this changing environment, it may cost more to hire a photographer with a beautiful portfolio, but you’re assured of the results – does anyone not want this when it comes to a wedding or another significant milestone?

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Does 2018 Bring an End to Professional Photography?

by Nicoleta Halaciuga time to read: 4 min
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