Inbound marketing is more effective for most businesses rather than dated outbound approaches. Your business stands to gain by effectively adapting an inbound approach. This could be said for both concrete results, as well as customer experience; so with inbound marketing you can obtain more business and do so in a less intrusive way.
This article is an attempt to explain inbound marketing clearly, while also showing the benefits of making inbound marketing the core of your marketing strategy.
Businesses often try to avoid making big changes when it comes to their marketing strategy. Outbound marketing, which we can call “the traditional form of marketing”, has a proven track record and has worked for many years. However, the internet has completely revolutionized how we do business. New approaches, methods and even software needs to be understood and used to be ahead of the game and ahead of your competitors as far as online marketing goes.
Unlike outbound marketing, inbound marketing can generate quicker and better results with a much greater return on investment in most areas of B2C, B2b and B2b2c businesses.
What is Inbound Marketing?
Inbound marketing could actually be called the exact opposite of traditional marketing forms and is a strategy which focuses on getting potential customers to come to you themselves.
With the use of video you can collect leads, and by attracting and engaging ‘anonymous users’ with video content, keywords, a blog and social publishing, you can increase conversion.
You can attract business and convert leads into sales in many ways, and the key idea behind an inbound strategy is that the customer wants and finds you themselves. Through the use of calls-to-actions, registration, newsletter forms and various treats requiring them to leave their basic contact information, you then have potential leads which by using various techniques can than turn into paying customers – but remember – your new leads and customers were attracted to you; you didn’t cold call them, you didn’t annoy or frustrate them, you simply used a friendly carrot and stick approach to marketing.
What are your company’s top marketing and sales challenges?
Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)
As the above statistic and graph shows us, the biggest concern for businesses is generating more traffic and increasing their leads. The implementation of video is one of the solutions at your disposal, and by having a video marketing strategy, you have a device in place which not only follows a modern trend, but a proven medium in which generate more interest, appeal and interaction.
The use of an inbound marketing strategy is easily achievable without the use of a marketing agency. Businesses can today generate quality, interesting video content inexpensively either by producing it themselves using their mobile phone (Full HD video recording, now being the standard for Mobile phones) or using dedicated services such as fiverr, finding a video professional on upwork or turning to a professional marketing video production agency, depending on budget.
A business can then use these videos to generate leads by using video lead generation.
What, you can generate leads using video?
Yes, and its simple. By putting a lead form on top of your marketing video, a user watches a portion of your video, a form appears on top of the video player and asks him for his email address. By using this video lead generation, you can immediately improve the quality of these leads also as your initial video material appealed to them. So, not only can you obtain as many as three times more leads by using video, but you have more chance to convert these quality leads into hard cold cash.
Who and What is Hubspot?
Hubspot is a market leader in inbound marketing and they were created and work with the idea that ‘traditional marketing is broken.’
Buyers are now taking control and want to make their own choices and decisions. No longer do people want to be cold-called and interrupted. People want to search and find a service or product alone, and here Hubspot and inbound marketing in general, can help attract NOT interrupt.
Hubspot’s inbound strategy is based similarly to that above, and is a 3 step process:
They offer an all-inclusive platform which supports and maintains your company’s very own inbound marketing approach. They include Email, SEO, Marketing Automation, and Analytics plus much more, and all under the same umbrella.
Here HubSpot’s co-founders, Brian Halligan, beautifully explains Inbound Vs Outbound marketing.
You and your business needs to react to changing customer trends and outlooks. Today’s customers want to find you and not the other way around. Implement an inbound marketing campaign, and attract people then converting these leads into business.
Click to read Inbound Video Marketing – Part 2 – Actionable measures to start doing Inbound Video marketing today.