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The Ultimate Guide to Video Marketing in 2024

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The Ultimate Guide to Video Marketing in 2024

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How to Use Webinars as Evergreen Video Content in E-Learning

July 26, 2025

Creating an e-learning webinar that works for you long after hosting it may take some initial effort but it is definitely worthwhile. As an e-learning marketer, online course creator, or other online […]

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How to Personalize the E-Learning Experience with Video

Online course creators, corporate trainers, and other online educators use personalization in e-learning because of its many benefits. Personalization in online education adjusts the learning environment to suit the needs and learning […]

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How to Use Video to Reduce Course Abandonment and Increase Completion Rates

One of the most common challenges online educators encounter is high course abandonment rates. Almost 70% of employees don’t complete their online or other forms of training. Why does this happen and […]

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How to Use Interactive Video to Increase Learner Engagement in Online Courses

Ensuring that learners engage in online courses and training can be challenging for online education providers. This is where interactive video can be very helpful. Interactive video e-learning is changing the way […]

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How to Use Behind-the-Scenes Video Content to Humanize Your E-Learning Brand

Learners find it hard to connect with a faceless e-learning brand. Authentic video content helps them to relate to your brand. They want to know your brand story and you can use […]

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How to Create a Video Resource Library to Support Learner Success 

As an e-learning provider, you need to build a centralized, searchable video resource library. An e-learning video resource library ensures learners have quick access to all the information they need. This can […]

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How to Use Video Analytics to Improve Your E-Learning Marketing Strategy

July 5, 2025

Video has become the most powerful format for e-learning. Learners gain more from educational videos than they do from text alone. However, effective use of videos for e-learning requires measuring their performance. […]

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How to Repurpose E-Learning Videos for Social Media Marketing

E-learning videos are powerful for education and internal training. You may underestimate their value as marketing material. E-learning videos contain rich content that can fuel your marketing strategy, especially on social media. […]

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How to Use Video Testimonials to Build Trust and Increase Conversions

If you’re a brand manager, marketer or member of an e-commerce team, you will know that using authentic customer stories helps to build credibility and drive conversions. Studies show that credible testimonials […]

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How to Use Video Testimonials in E-Learning to Build Trust and Boost Enrollment

Trust is essential when it comes to selecting e-learning products and this is why video testimonials play such an important role. Using video testimonials can help you to overcome the skepticism of […]

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How to Use Video in Your E-Learning Funnel: From Awareness to Enrollment

Whether you want to launch a new course or scale your online education brand, you need to use videos strategically at every stage of the marketing funnel. To attract and convert learners, […]

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How to Build a Video-First Content Strategy That Scales

A video-first content strategy is a necessity for marketing professionals. Consumers prefer video content and find it more engaging than other forms of content. It helps to retain them and improve conversion […]

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