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The Ultimate Guide to Video Marketing in 2024

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The Ultimate Guide to Video Marketing in 2024

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How to Use Video Analytics to Improve Your E-Learning Marketing Strategy

July 5, 2025

Video has become the most powerful format for e-learning. Learners gain more from educational videos than they do from text alone. However, effective use of videos for e-learning requires measuring their performance. […]

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How to Repurpose E-Learning Videos for Social Media Marketing

E-learning videos are powerful for education and internal training. You may underestimate their value as marketing material. E-learning videos contain rich content that can fuel your marketing strategy, especially on social media. […]

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How to Use Video Testimonials to Build Trust and Increase Conversions

If you’re a brand manager, marketer or member of an e-commerce team, you will know that using authentic customer stories helps to build credibility and drive conversions. Studies show that credible testimonials […]

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How to Use Video Testimonials in E-Learning to Build Trust and Boost Enrollment

Trust is essential when it comes to selecting e-learning products and this is why video testimonials play such an important role. Using video testimonials can help you to overcome the skepticism of […]

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How to Use Video in Your E-Learning Funnel: From Awareness to Enrollment

Whether you want to launch a new course or scale your online education brand, you need to use videos strategically at every stage of the marketing funnel. To attract and convert learners, […]

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How to Build a Video-First Content Strategy That Scales

A video-first content strategy is a necessity for marketing professionals. Consumers prefer video content and find it more engaging than other forms of content. It helps to retain them and improve conversion […]

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How to Use Educational Videos to Drive Inbound Marketing Success

As a marketer, you will be aware of just how powerful educational videos can be as part of your inbound marketing strategy. According to Statista, educational videos are among the top 10 […]

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The ROI of Video Marketing: Metrics Every Marketer Should Track

Digital marketers, campaign managers, marketing analysts and other professionals all want to improve the impact of their video marketing efforts. The only way to do this is to measure video marketing ROI. […]

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The Role of Video in Personalized Learning Experiences

June 4, 2025

Personalized learning is important because all learners have different skills, needs, and learning styles. It matters in today’s digital era because it offers more engagement and motivation to learn.  In traditional learning, […]

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How Video Enhances Knowledge Retention in E-Learning

Many individuals have a problem with retaining knowledge and will forget about half of all new information they learn within a day. Forgetting information over time is inevitable. Many corporate trainers and […]

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Why Video Hosting Platforms Are Better Than YouTube for E-Learning

YouTube is popular for many reasons and is excellent for personal use. Anyone can create a channel and share video content with family and friends. It is free to use and exposes […]

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How to Use Analytics to Continuously Improve Your E-Learning Content

If you’re an online course creator or any other type of educator, you will want to optimize the educational experience for learners. Using analytics gives you the data insights you need and […]

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