Austin Jesse MitchellMarketers agree that video content outperforms other formats by far. Content marketing is one of the most powerful approaches today’s marketers can use to reach audiences, generate leads, and close sales. But content comes in many forms, and some...
Targeted ads solve some challenging problems for advertisers, but also open up brand new ones. It’s the holy grail of advertising – getting the right ad to the right person, at the right time. Until the age of the Internet, this was considered...
Choosing the right video host can make a major difference in the user experience Video is among the most engaging content formats there is. It makes sense for website owners to use video for attracting website visitors, generating leads, and...
SimiThe traditional television industry is going through changes as the increasing popularity of new ways of consuming content disrupts the market. Newer non-linear TV technology has not resulted in linear TV becoming obsolete. It continues to play a...
Everyone watches online videos in one form or another today. The rise of digital media, smartphone use, and improved internet speed and coverage has led to a boom in video advertising. It has become one of the most popular ways to reach online...
Videos rule the internet as people like to watch rather than read and understand. YouTube is the second biggest search engine with 1 Billion users directing them to their search query-related videos. A survey conducted by Pew Research stated nearly...