To use the right content distribution methods, brands need to understand more about their target audiences. Analyzing data offers a way to learn more about demographics, their interests and their interactions with a brand. They can then be segmented...
Inbound marketing tactics today include search engine optimization (SEO), email marketing, online video, social media marketing etc. This has created a great need for good quality content. Content can consist of many different digital assets, from a...
Today’s enterprises are increasingly using videos for many different purposes – employee training, product demonstrations, live streamed events and executive communications. YouTube is usually the first platform they look at for sharing video...
The volume of digital assets is growing so fast that local storage solutions often can’t keep up. Every organization today has many types of digital assets, such as photos, videos, podcasts, and PDF documents. Content publishers that deliver content...
The content lifecycle involves creating, approving, and distributing digital assets. This can be a complicated process if digital assets are disorganized and hard to control and manage. Brands that manage to simplify the content publishing process...
Digital asset management is an essential part of operations for many organizations today. Content publishers, in particular, often have many different types of digital assets they use across a variety of networks. They need to manage their digital...
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